Build Your Presence To Build Your Success


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This is a presentation that I gave to the Renton Technical College in late May. The topics include the hidden job market, virtual branding, Web 2.0, and networking. Networking is the vital aspect of this presentation. It\'s meant to be presented though, so do keep in mind that there would be much more content than appears on the slides.

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  • You’re here at RTC to do something great. I expect that you want to advance yourself, personally and/or professionally. RTC is here to help you fulfill your aspirations.
  • A hiring manager wants to find credibility. They interview to learn to trust you. Why wouldn’t they go with people that they already know, trust, and believe in?
  • It does not matter if you are currently satisfied with your role, plan on getting to the next level or starting out. Networking is something that can and should be done all the time, since it only serves to enhance your efforts
  • Networking helps out in all manners because it means relationship building, cultivating new relationships and increasing your own awareness and the awareness of you.The more you know, the better informed your decisions can be. The more you are known, the better you can get referred, placed and recommended.
  • Other types of representation (true or not) make it so potential employers, resources, connectors, partners, colleagues, friends and other groups in your network can get a negative impression
  • To build yourself up for success, know what it would take to achieve success
  • That would generally mean those who are closest to you like your significant other (significant other, family, best friend)They are the best because they will be the most dedicated, the best advocates, have the most energy and strive the most through their commitment
  • LinkedIn is a very popular professionally oriented social networking site. It allows people to connect in a professional manner to build relationships, offer advice, ask questions, make recommendations and more. It is nice and flexible to allow you to divulge as much information as you would like to allow others to see you in the exact manner you would like.
  • Other sources that could fit:NeighborsChurchSocial groupsProfessional groupsService providers (Doctor, CPA, Realtor, etc)Work associates like former clients/colleagues/suppliersAcademic institutions (professors, fellow students, alumni career center, professional societies)
  • Build Your Presence To Build Your Success

    1. 1. Build your presence to build your success<br />An exploration of your opportunities<br />
    2. 2. Introduction<br />Visibility into the real job market<br />The power and potential of networking<br />Virtual branding’s light and dark sides<br />Cultivating your environment for success<br />Making networking actionable today and into the future<br />Closing and Q&A<br />Agenda<br />
    3. 3. Introduction<br />You’re here at RTC to do something great <br />To do this, you’re likely:<br />Developing new skills<br />Continuing your education<br />Looking to find a new job<br />Wanting to land a promotion<br />Finding new ways to effectively use your talents<br />How are you going to find the right fit?<br />
    4. 4. Introduction<br />Why does this matter?<br />Educational background:<br />Bachelor of Science in Computer Science (2003)<br />Masters of Business Administration (2008) <br />Masters of Science Positive Organizational Development and Change (2009)<br />Professional experience:<br />Past pursuits: IBM, Boeing, Consulting, Big/Small Business<br />Current: Sr. Change Management Consultant, Logic 20/20<br />Web 2.0 experience:<br />Enterprise, leadership development, large scale change<br />Avid LinkedIn user, Seattle Post-Intelligencer Blogger<br />Twitter and Facebook for fun and some networking<br />I’ve been in similar shoes<br />Learn from my story<br />Learn from my efforts<br />
    5. 5. You may not be aware…<br />Visibility into the real job market<br />25%<br />75%<br />
    6. 6. Do you believe that? 75% is a big amount<br />That’s 3 times the amount you see publicized<br />Think about it<br />What is the compelling reason to go with network outreach instead of an advertising source?<br />Visibility into the real job market<br />
    7. 7. Visibility into the real job market<br />
    8. 8. Your network is immensely valuable<br />A good network has:<br />People you can depend on<br />People who can depend on you<br />People who want to see you succeed<br />Networking enhances your personal and professional efforts<br />There is no end to the pursuit of or benefits that can be drawn from networking<br />The power and potential of networking<br />
    9. 9. Awareness is increased both ways<br />The more awareness you have, the more opportunity you will have available to you<br />The power and potential of networking<br />
    10. 10. So, how do you do this?<br />Web 2.0 with its virtual branding presents fantastic opportunities <br />Exposure, research, and openings to connect are virtually everywhere (literally!)<br />Virtual branding’s light and dark sides<br /><ul><li>Here are some popular sites that bring forth loads of information to your eyes and fingertips:
    11. 11. LinkedIn
    12. 12. Myspace
    13. 13. Orkut
    14. 14. Facebook
    15. 15. Twitter
    16. 16. Friendster
    17. 17. Wordpress</li></li></ul><li>Along with finding out more information on others, others can find out more information on you…<br />These types of actions can mean trouble:<br />Getting tagged in unfortunate pictures<br />Poorly handling online situations, remarks, or postings<br />Whether or not it’s true, regrettable things can be seen by your network<br />Virtual branding’s light and dark sides<br />
    18. 18. Drive your own virtual presence!<br />Google yourself for a preview<br />Create profiles on LinkedIn, Google, and/or other notable sites<br />Make an online portfolio that makes others WANT to be connected with you <br />Demonstrate your worth, credibility, insight and value<br />Virtual branding’s light and dark sides<br /><ul><li>Then you have leverage, openings, and focus
    19. 19. The more focused you are with your resources and capabilities, the higher the likelihood of your success</li></li></ul><li>Plan for your success:<br />What is your eventual goal?<br />What needs to happen to get there?<br />Use this information to establish what you want to learn, acquire, partner with and more<br />Useful tools/techniques:<br />Elevator pitch<br />Unique value proposition<br />Informational interviewing<br />Communication strategy<br />Cultivating your environment for success<br />
    20. 20. Some may not know how to start networking<br />Best options are ones that give mutual benefit<br />Try LinkedIn! It’s a great tool to use<br />Making networking actionable today and into the future<br />
    21. 21. LinkedIn: Profile creation<br />Create your profile<br />Connect with your network<br />Cultivate your opportunities<br />Making networking actionable today and into the future<br />
    22. 22. Use your handout to help map your network<br />Beyond your immediate circle, think of your interests, alliances, partnerships, affiliations and other groups that you associate<br />The better they know you and your interests, the more likely you can find opportunities<br />Making networking actionable today and into the future<br />
    23. 23. Find your top options available – who do you want to contact and when? <br />Understand that the approach you take to connect should vary to fit the interaction <br />Preferences vary on what is most comfortable, helpful, and fitting<br />Making networking actionable today and into the future<br />
    24. 24. LinkedIn: www.linkedin/in/whittice<br />Twitter:<br />Blog:<br />Thank you & Questions<br />
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