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A presentation given by Peter George in 2003 at a series of seminars held by cellular network Orange for their enterprise customers.

A presentation given by Peter George in 2003 at a series of seminars held by cellular network Orange for their enterprise customers.

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Trends in Wireless Working Presentation Transcript

  • 1. Trends in Wireless Working Peter George Co-Founder & Director
  • 2. About Wheatstone Consulting
    • Work with large enterprises from IT strategy formulation to system roll-out.
    • Provide assistance to select and implement the worlds best technology to support customer interaction and outreach activities.
    • Plan and deploy mobile computing and commerce architectures.
    • Conduct business development activities for hi-tech industry.
    • Create and distribute electronic publications.
  • 3. Some of our customers
  • 4. How the world has changed Democratisation of: Information Finance Technology
  • 5. 7 trends in wireless living
    • Widespread consumer adoption
  • 6. Forecast growth of mobile phones vs. PCs and TVs Global growth of mobile & wireless
    • 1.5 billion global mobile phone subscribers by middle 2004
      • (25% of the world's population)
      • Source: ITU
    • UK Phone ownership exceeded 100% in December 2004.
    • Source: Mobile Data Association
    • 5.5 million UK under 16s own a mobile phone.
    • Source: mobileYouth
    • 2003 Ringtone revenues exceeded online music downloads
    • Source: Mobile Data Association
    • UK kids will spend £150 million on mobile music in 2005
    • Source: mobileYouth
    Mobile is the 4 th Screen
  • 7. Messaging marches ahead
    • March 2005 - 2.57 billion messages
    • 83 million messages sent per day
    • 21% increase on 2004
    • 93% increase on 2002
    Source: Mobile Data Association
  • 8. WAP growth continues March 2005: 1.82 billion total, 58 million daily 2005: 15 billion annual total anticipated Source: Mobile Data Association
  • 9. Access to technology
    • Total, gender differences and age differences
    • *Numbers reflect all post-16 respondents and two illustrative selected year groups of the under-16 respondents
    • † Differences between these groups are not statistically significant
    • Base: All young people aged 11-21 (725), April-May 2004
    • Source: Nestlé Social Research Programme/MORI
  • 10. 7 trends in wireless living
    • Widespread consumer adoption
    • Convergence in technologies
  • 11. Handset evolution & convergence Voice Specific Data Specific Voice Centric Data Centric ...?
  • 12. 7 trends in wireless living
    • Widespread Consumer Adoption
    • Convergence in technologies
    • Connectivity improvements
  • 13. Any data, any time, any place Over Any Radio Network PANs, LANs, CANs, MANs, WANs GSM, CDMA, TDMA, PCS, GPRS, PDC, WLAN, 3G UWB etc…... To Any Device Web Content Communications Data Enterprise Data Directory Data Application Data Voice/Video Any Data (to which the user is entitled )
  • 14. Full range of wireless technologies WAN MAN LAN PAN 3G WCDMA GPRS EDGE WiMAX 802.16 Real Broadband Wi-Fi 802.11 <300ft. UWB and Bluetooth RFID/ TAG * * *Other brands and names are the property of their respective owners .
  • 15. 7 trends in wireless living
    • Widespread consumer adoption
    • Convergence in technologies
    • Connectivity improvements
    • Desktop power in pocket wireless devices
  • 16. The world of multi-media
    • Store contacts & calendar
    • Connect to internet
    • Send/receive messages
    • Play music
    • Capture/share images
    • Record/play video
    • Conduct voice calls (VoIP)
    • Play games
    • Store contacts & calendar
    • Connect to internet
    • Send/receive messages
    • Play music
    • Capture/share images
    • Record/play video
    • Make voice calls
    • Play games
    • Identify and report its location
    • Run for days on single charge
  • 17. 7 trends in wireless living
    • Widespread Consumer Adoption
    • Convergence in technologies
    • Connectivity improvements
    • Desktop power in pocket wireless devices
    • Enterprises have seen the value of mobilising.
    • “ Moving data to people, not people to data”.
  • 18. Enterprise deployment of mobile data Task Oriented Knowledge Workers Field Service Route Sales Healthcare Professionals/ Knowledge Workers Education – Schools Manufacturing Warehousing & Distribution Centers Transportation & Logistics Other... Other... Field CRM Field Data Collection Professional Sales B L U E C O L L A R G R E Y C O L L A R W H I T E C O L L A R
  • 19. The case for mobile data
    • TYPICAL BENEFITS OF FIELD-FORCE AUTOMATION
    • Reduce administration time by at least 20%
    • Increase customer-facing time by at least 20%
    • Increase end-user productivity by between 25-100%
    Reduce Admin Time 11.2 Hours Increase Productivity Increase Customer Time 16.8 Hours Admin Time 14 Hours 14 Hours Customer Time BEFORE AFTER Sources: Gartner Group, Wheatstone Consulting
  • 20.
      • 7% of the business workforce are using their own PDA’s at work, without the knowledge or approval of the IT team.
      • 12% of 2004 IT budgets (£9.96bn)* spent on mobile
      • 18% of IT directors have no idea about use of personal devices within the business
      • 35% of wireless purchasing happening outside the IT department
      • 63% of businesses have no mobile strategy
      • 84% of IT Directors believe that there is adequate control over the purchase and use of mobile technology in their organisation
    Everyday issues for enterprises Sources: O 2 , Network Research, Wheatstone Consulting – 2004 * European Information Technology Observatory (EITO) 2004 predicts that the UK's IT spending will be worth 83.3bn in 2004, making the UK the largest ICT economy in Europe
  • 21. 7 trends in wireless living
    • Widespread consumer adoption
    • Convergence in technologies
    • Connectivity improvements
    • Desktop power in pocket wireless devices
    • Enterprises have seen the value of mobilising
    • Monetization of content and services
  • 22. Mobile services Marketing Betting Games Dating Adult Ringtones Music Information Pictures Voting Cooking tips .. . Parking payment Taxi booking Auction bidding Ticket booking Train/bus times Vending machines Entertainment Commerce Coupons Text back Competitions Enterprise Customer care Messaging Parcel tracking Data capture Reminders Messaging Texting Picture Messaging Chat Video mail Blogging
  • 23. 7 trends in wireless living
    • Widespread consumer adoption
    • Convergence in technologies
    • Connectivity improvements
    • Desktop power in pocket wireless devices
    • Enterprises have seen the value of mobilising.
    • Monetization of content and services
    • Mobile devices become mobile appliances
  • 24. A vision of the future?
  • 25. Where we are today
    • Mobile ownership is ubiquitous
    • Quality speed and coverage delivered
    • Cost of use declining
    • Functionality increasing
    • Users demanding services
    If your business is not yet benefiting, it is likely the competition are!
  • 26. Actionable advice to the board
    • Look for “monetizable” content in your company
      • and productize it.
    • Look for undercover mobile use in your company.
      • and celebrate it,
      • then formalise it.
    • Don’t wait for the “Microsoft” solution
      • you don’t have that long….
    • Consider the new markets now open to you
      • and pursue them.
  • 27. www.wheatstone.net Mail: info@wheatstone.net Tel: +44 (0) 1865 714814 Where to get help!