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How to Take Your Social Media Business Efforts to the Next Level@RyanCohn, CEOMay 10, 2011Tweet with us at @WhatsNextMktin...
Who are we?<br />“The Social Media Kings of Florida”  (850 Business Magazine, 2010)<br /> <br />“Emerging Interactive Busi...
Our Passion<br />Innovatingcommunication through digital and social technology<br />
The Old Social Media Days<br />(Facebook, May 2007)<br />
Social Media Today<br />700 million people are active on Facebook every month<br />(With 50% returning daily)<br />71.2% o...
The Shift<br />Question: From which marketing/IT programs are you shifting <br />Budget away and moving in to your social ...
What does this mean for you? <br />Prospective and current customers are connecting <br />with brands via social media lik...
You have to…<br />BREAK THROUGH <br />THE CLUTTER! <br />
SOCIAL MEDIA STRATEGY<br />
SOCIAL MEDIA STRATEGY<br />
SOCIAL MEDIA STRATEGY<br />1 – Customer Acquisition<br />2 – The Opt-In<br />3 – Building the Relationship<br />4 – The Cl...
Customer Acquisition<br />Once your social media presence has been built, <br />how are you generating traffic?<br />1 – O...
Offline Acquisition<br />In-Store:<br />Business Cards<br />In-Store Signage<br />Staff Mentions<br />Out-of-Store:<br />L...
Online Acquisition<br />Away from Social Media:<br />Email Signatures<br />Website / Blog<br />Digital Ad Placement<br />S...
The Opt-In<br />Once traffic is flowing to your social media venues,<br />how do you get them to opt-in?<br />
The Opt-In<br />
The Opt-In<br />
The Opt-In<br />
The Opt-In<br />
The Opt-In<br />
Building the Relationship<br />EdgeRank:<br />
Building the Relationship<br />
Building the Relationship<br />Quick Customer Service is vital.<br />
Building the Relationship<br />Respond to good comments too!<br />Encourage conversation.<br />
Building the Relationship<br />Authenticity is King!<br />
Building the Relationship<br />Consistently deliver excitement, surprise, and delight!<br />
Building the Relationship<br />Identify when your target market is active <br />on each social media website<br />
The Close<br />
The Close<br />
Thank You - Q&A Time!<br />How to Take Your Social Media Business Efforts to the Next Levelwww.WhatsNextMarketing.comEngag...
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Effective Social Media Usage for Businesses

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This presentation debuted at the 2011 What's Next Marketing social media seminar series and is intended to educate business owners on effective utilization of social media. This presentation focuses on strategy and implementation.

Published in: Technology, Business
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Transcript of "Effective Social Media Usage for Businesses"

  1. 1. How to Take Your Social Media Business Efforts to the Next Level@RyanCohn, CEOMay 10, 2011Tweet with us at @WhatsNextMktingor ask questions at www.Facebook.com/WhatsNextMarketing<br />
  2. 2. Who are we?<br />“The Social Media Kings of Florida” (850 Business Magazine, 2010)<br /> <br />“Emerging Interactive Business of South By Southwest” (The Ad Club of Boston, 2011)<br /> <br />Facebook Campaign selected as Top-20 in North America (Facebook Studio, 2011)<br />Winner of Likeable’s Top-40 Facebook Page Award (Likeable.com, 2010)<br />
  3. 3. Our Passion<br />Innovatingcommunication through digital and social technology<br />
  4. 4. The Old Social Media Days<br />(Facebook, May 2007)<br />
  5. 5. Social Media Today<br />700 million people are active on Facebook every month<br />(With 50% returning daily)<br />71.2% of the US Web Audience is active on Facebook<br />The fastest growing segment on Facebook <br />is 55-65 year-old females<br />Facebook has more site <br />traffic than Google<br />67% of people on Twitter <br />follow a brand that they plan <br />to do business with<br />Years to Reach 50 Million Users:<br />Radio (38 Years)<br />TV (13 Years)<br />Internet (4 Years)<br />iPod (3 Years)<br />Facebook added 100 Million<br />in less than 9 months<br />
  6. 6. The Shift<br />Question: From which marketing/IT programs are you shifting <br />Budget away and moving in to your social media programs?<br />
  7. 7. What does this mean for you? <br />Prospective and current customers are connecting <br />with brands via social media like no other <br />medium ever before.<br />BUT…<br />Communication in the space <br />is getting cluttered.<br />
  8. 8. You have to…<br />BREAK THROUGH <br />THE CLUTTER! <br />
  9. 9. SOCIAL MEDIA STRATEGY<br />
  10. 10. SOCIAL MEDIA STRATEGY<br />
  11. 11. SOCIAL MEDIA STRATEGY<br />1 – Customer Acquisition<br />2 – The Opt-In<br />3 – Building the Relationship<br />4 – The Close<br />
  12. 12. Customer Acquisition<br />Once your social media presence has been built, <br />how are you generating traffic?<br />1 – Offline<br />2 – Online<br />
  13. 13. Offline Acquisition<br />In-Store:<br />Business Cards<br />In-Store Signage<br />Staff Mentions<br />Out-of-Store:<br />Letterhead<br />Sales Materials<br />Out-of-Store Signage/Marquees<br />Traditional Advertising<br />Event Signage/Materials<br />
  14. 14. Online Acquisition<br />Away from Social Media:<br />Email Signatures<br />Website / Blog<br />Digital Ad Placement<br />Search Engine Advertising<br />Through Social Media:<br />Share via Staff/Supporters<br />Engagement as Page/Account<br />Influencer Outreach<br />Facebook Advertising<br />
  15. 15. The Opt-In<br />Once traffic is flowing to your social media venues,<br />how do you get them to opt-in?<br />
  16. 16. The Opt-In<br />
  17. 17. The Opt-In<br />
  18. 18. The Opt-In<br />
  19. 19. The Opt-In<br />
  20. 20. The Opt-In<br />
  21. 21. Building the Relationship<br />EdgeRank:<br />
  22. 22. Building the Relationship<br />
  23. 23. Building the Relationship<br />Quick Customer Service is vital.<br />
  24. 24. Building the Relationship<br />Respond to good comments too!<br />Encourage conversation.<br />
  25. 25. Building the Relationship<br />Authenticity is King!<br />
  26. 26. Building the Relationship<br />Consistently deliver excitement, surprise, and delight!<br />
  27. 27. Building the Relationship<br />Identify when your target market is active <br />on each social media website<br />
  28. 28. The Close<br />
  29. 29. The Close<br />
  30. 30. Thank You - Q&A Time!<br />How to Take Your Social Media Business Efforts to the Next Levelwww.WhatsNextMarketing.comEngage with us:@WhatsNextMkting on TwitterAsk extra questions at:www.Facebook.com/WhatsNextMarketingEmail me anytime: Ryan@whatsnextmarketing.com<br />
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