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Ac! 1Public Relations throughWord of Mouth Marketing     Brian Halligan    CEO & Founder        Hubspot
Brian Halligan@bhalliganMassive Marketing Momentum
Outbound v Inbound Marketing6 Steps To Viral GrowthInbound Marketing Machinery
Traditional Marketing
Traditional Marketing Is Dead         800-555-1234                    !         Annoying!         Salesperson!
The Market Is Here Now
TransformationOutbound Marketing    Inbound Marketing •  Telemarketing     •  SEO / SEM •  Trade shows       •  Blogging •...
@bhalligan
OWN
!"#$%&(#)               )*))   !"#$%&(#           ******************)+,&#)+(-.#&,/0)        !"!!   +,-.$/$.%,#         """...
6 Steps To Viral Growth
Step 1         http://www.youtube.com/watch?v=4-lGe5MnBlY
Step 2•  8 Marketing Tips From An Olympic   Gold Medalist•  Vs•  Colleen’s Tuesday AM Thoughts
Blogosphere Virality    Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Twitter Virality    Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Step 3
Step 4• Valuable• Easy• Prominent• Action Oriented
Step 5
Step 6
Inbound Marketing Machinery
Modern Marketing System Blog   Cmmty   Paid        SEO     Social          Freemium           HubSpot Landing Page        ...
Modern Marketing Org                              MarketingGet Found               Freemium       Convert       Partners  ...
Leads SLA Drives Sales Hire
Measure Often. Evolve Fast
Donʼt Dip Your Toe In The          Water.
Jump in ALL THE WAY.
4,000          CustomersQ1 2007        Q3 2010
Thank You!“If you wait until there is another case studyin your industry, you will be too late”                           ...
Brian Halligan, Hubspot
Brian Halligan, Hubspot
Brian Halligan, Hubspot
Brian Halligan, Hubspot
Brian Halligan, Hubspot
Brian Halligan, Hubspot
Brian Halligan, Hubspot
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Brian Halligan, Hubspot

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Inbound Marketing to Grow Your Business:

Actionable steps businesses can use to take advantage of modern, inbound marketing techniques by optimizing their websites to get found by more prospects and converting higher percentages of these prospects into paying customers.

Published in: Business, Technology
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Transcript of "Brian Halligan, Hubspot"

  1. 1. Ac! 1Public Relations throughWord of Mouth Marketing Brian Halligan CEO & Founder Hubspot
  2. 2. Brian Halligan@bhalliganMassive Marketing Momentum
  3. 3. Outbound v Inbound Marketing6 Steps To Viral GrowthInbound Marketing Machinery
  4. 4. Traditional Marketing
  5. 5. Traditional Marketing Is Dead 800-555-1234 ! Annoying! Salesperson!
  6. 6. The Market Is Here Now
  7. 7. TransformationOutbound Marketing Inbound Marketing •  Telemarketing •  SEO / SEM •  Trade shows •  Blogging •  Direct mail •  Social Media •  Email Lists •  Viral Videos •  Print/radio ads •  Freemium •  Traditional PR •  Trials 6
  8. 8. @bhalligan
  9. 9. OWN
  10. 10. !"#$%&(#) )*)) !"#$%&(# ******************)+,&#)+(-.#&,/0) !"!! +,-.$/$.%,# """"""""""""""""""!!%.1(#,%.)2-$) !#$%#!! !%,-(#.%,# """"""""""""#$%#3$)34)5.678%.#) )*)) 0$*01*!"#$%&(# ******************2
  11. 11. 6 Steps To Viral Growth
  12. 12. Step 1 http://www.youtube.com/watch?v=4-lGe5MnBlY
  13. 13. Step 2•  8 Marketing Tips From An Olympic Gold Medalist•  Vs•  Colleen’s Tuesday AM Thoughts
  14. 14. Blogosphere Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  15. 15. Twitter Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  16. 16. Step 3
  17. 17. Step 4• Valuable• Easy• Prominent• Action Oriented
  18. 18. Step 5
  19. 19. Step 6
  20. 20. Inbound Marketing Machinery
  21. 21. Modern Marketing System Blog Cmmty Paid SEO Social Freemium HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  22. 22. Modern Marketing Org MarketingGet Found Freemium Convert Partners Evangelist Content R Burnes D Zarrella J Hopkins P Caputa K Knipp R Corliss E Hebert E Mirman C Ortenberg
  23. 23. Leads SLA Drives Sales Hire
  24. 24. Measure Often. Evolve Fast
  25. 25. Donʼt Dip Your Toe In The Water.
  26. 26. Jump in ALL THE WAY.
  27. 27. 4,000 CustomersQ1 2007 Q3 2010
  28. 28. Thank You!“If you wait until there is another case studyin your industry, you will be too late” - Seth Godin
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