Brian Halligan, Hubspot

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Inbound Marketing to Grow Your Business:

Actionable steps businesses can use to take advantage of modern, inbound marketing techniques by optimizing their websites to get found by more prospects and converting higher percentages of these prospects into paying customers.

Published in: Business, Technology
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Brian Halligan, Hubspot

  1. 1. Ac! 1Public Relations throughWord of Mouth Marketing Brian Halligan CEO & Founder Hubspot
  2. 2. Brian Halligan@bhalliganMassive Marketing Momentum
  3. 3. Outbound v Inbound Marketing6 Steps To Viral GrowthInbound Marketing Machinery
  4. 4. Traditional Marketing
  5. 5. Traditional Marketing Is Dead 800-555-1234 ! Annoying! Salesperson!
  6. 6. The Market Is Here Now
  7. 7. TransformationOutbound Marketing Inbound Marketing •  Telemarketing •  SEO / SEM •  Trade shows •  Blogging •  Direct mail •  Social Media •  Email Lists •  Viral Videos •  Print/radio ads •  Freemium •  Traditional PR •  Trials 6
  8. 8. @bhalligan
  9. 9. OWN
  10. 10. !"#$%&(#) )*)) !"#$%&(# ******************)+,&#)+(-.#&,/0) !"!! +,-.$/$.%,# """"""""""""""""""!!%.1(#,%.)2-$) !#$%#!! !%,-(#.%,# """"""""""""#$%#3$)34)5.678%.#) )*)) 0$*01*!"#$%&(# ******************2
  11. 11. 6 Steps To Viral Growth
  12. 12. Step 1 http://www.youtube.com/watch?v=4-lGe5MnBlY
  13. 13. Step 2•  8 Marketing Tips From An Olympic Gold Medalist•  Vs•  Colleen’s Tuesday AM Thoughts
  14. 14. Blogosphere Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  15. 15. Twitter Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  16. 16. Step 3
  17. 17. Step 4• Valuable• Easy• Prominent• Action Oriented
  18. 18. Step 5
  19. 19. Step 6
  20. 20. Inbound Marketing Machinery
  21. 21. Modern Marketing System Blog Cmmty Paid SEO Social Freemium HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  22. 22. Modern Marketing Org MarketingGet Found Freemium Convert Partners Evangelist Content R Burnes D Zarrella J Hopkins P Caputa K Knipp R Corliss E Hebert E Mirman C Ortenberg
  23. 23. Leads SLA Drives Sales Hire
  24. 24. Measure Often. Evolve Fast
  25. 25. Donʼt Dip Your Toe In The Water.
  26. 26. Jump in ALL THE WAY.
  27. 27. 4,000 CustomersQ1 2007 Q3 2010
  28. 28. Thank You!“If you wait until there is another case studyin your industry, you will be too late” - Seth Godin

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