Brian Halligan, Hubspot
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Brian Halligan, Hubspot

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Inbound Marketing to Grow Your Business: ...

Inbound Marketing to Grow Your Business:

Actionable steps businesses can use to take advantage of modern, inbound marketing techniques by optimizing their websites to get found by more prospects and converting higher percentages of these prospects into paying customers.

More in: Business , Technology
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  • 1. Ac! 1Public Relations throughWord of Mouth Marketing Brian Halligan CEO & Founder Hubspot
  • 2. Brian Halligan@bhalliganMassive Marketing Momentum
  • 3. Outbound v Inbound Marketing6 Steps To Viral GrowthInbound Marketing Machinery
  • 4. Traditional Marketing
  • 5. Traditional Marketing Is Dead 800-555-1234 ! Annoying! Salesperson!
  • 6. The Market Is Here Now
  • 7. TransformationOutbound Marketing Inbound Marketing •  Telemarketing •  SEO / SEM •  Trade shows •  Blogging •  Direct mail •  Social Media •  Email Lists •  Viral Videos •  Print/radio ads •  Freemium •  Traditional PR •  Trials 6
  • 8. @bhalligan
  • 9. OWN
  • 10. !"#$%&(#) )*)) !"#$%&(# ******************)+,&#)+(-.#&,/0) !"!! +,-.$/$.%,# """"""""""""""""""!!%.1(#,%.)2-$) !#$%#!! !%,-(#.%,# """"""""""""#$%#3$)34)5.678%.#) )*)) 0$*01*!"#$%&(# ******************2
  • 11. 6 Steps To Viral Growth
  • 12. Step 1 http://www.youtube.com/watch?v=4-lGe5MnBlY
  • 13. Step 2•  8 Marketing Tips From An Olympic Gold Medalist•  Vs•  Colleen’s Tuesday AM Thoughts
  • 14. Blogosphere Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  • 15. Twitter Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
  • 16. Step 3
  • 17. Step 4• Valuable• Easy• Prominent• Action Oriented
  • 18. Step 5
  • 19. Step 6
  • 20. Inbound Marketing Machinery
  • 21. Modern Marketing System Blog Cmmty Paid SEO Social Freemium HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  • 22. Modern Marketing Org MarketingGet Found Freemium Convert Partners Evangelist Content R Burnes D Zarrella J Hopkins P Caputa K Knipp R Corliss E Hebert E Mirman C Ortenberg
  • 23. Leads SLA Drives Sales Hire
  • 24. Measure Often. Evolve Fast
  • 25. Donʼt Dip Your Toe In The Water.
  • 26. Jump in ALL THE WAY.
  • 27. 4,000 CustomersQ1 2007 Q3 2010
  • 28. Thank You!“If you wait until there is another case studyin your industry, you will be too late” - Seth Godin