Brian Halligan, Hubspot

Ac! 1Public Relations throughWord of Mouth Marketing Brian Halligan CEO & Founder Hubspot

Brian Halligan@bhalliganMassive Marketing Momentum

Outbound v Inbound Marketing6 Steps To Viral GrowthInbound Marketing Machinery

Traditional Marketing

Traditional Marketing Is Dead 800-555-1234 ! Annoying! Salesperson!

The Market Is Here Now

TransformationOutbound Marketing Inbound Marketing •  Telemarketing •  SEO / SEM •  Trade shows •  Blogging •  Direct mail •  Social Media •  Email Lists •  Viral Videos •  Print/radio ads •  Freemium •  Traditional PR •  Trials 6

@bhalligan

!"#$%&(#) )*)) !"#$%&(# ******************)+,&#)+(-.#&,/0) !"!! +,-.$/$.%,# """"""""""""""""""!!%.1(#,%.)2-$) !#$%#!! !%,-(#.%,# """"""""""""#$%#3$)34)5.678%.#) )*)) 0$*01*!"#$%&(# ******************2

6 Steps To Viral Growth

Step 1 http://www.youtube.com/watch?v=4-lGe5MnBlY

Step 2•  8 Marketing Tips From An Olympic Gold Medalist•  Vs•  Colleen’s Tuesday AM Thoughts

Blogosphere Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

Twitter Virality Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

Step 3

Step 4• Valuable• Easy• Prominent• Action Oriented

Step 5

Step 6

Inbound Marketing Machinery

Modern Marketing System Blog Cmmty Paid SEO Social Freemium HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers

Modern Marketing Org MarketingGet Found Freemium Convert Partners Evangelist Content R Burnes D Zarrella J Hopkins P Caputa K Knipp R Corliss E Hebert E Mirman C Ortenberg

Leads SLA Drives Sales Hire

Measure Often. Evolve Fast

Donʼt Dip Your Toe In The Water.

Jump in ALL THE WAY.

4,000 CustomersQ1 2007 Q3 2010

Thank You!“If you wait until there is another case studyin your industry, you will be too late” - Seth Godin

http://storify.com	42
http://www.freetraffictip.com	18
http://www.capitolcommunicator.com	8

Brian Halligan, Hubspot

by Tod Plotkin on Jan 26, 2011

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Brian Halligan, Hubspot — Presentation Transcript