Ac! 9Search Engine Marketing     Rand Fishkin    CEO & Founder     SEOmoz.org
Advanced Tactics to Maximize     SEO Opportunity      Rand Fishkin, CEO & Co-founder, SEOmoz           What’s Next DC, Jan...
News + Updatesfrom the World of SEO
Shares + Tweets = Rankings at Google/Bing!"##$%&(()*"#+!"#!$%!$&()*!+,!&*-.**-*/!0&!&*#*&*%(*/!12(3!+%!4.+5*&6!/0!702!(02%...
SEO is Still Under-Invested  35BCDD...>I20&$>(01DJ0.:0@*&37B*/:+,:-3*:(0%(*B-:0#:KLM!
SEO is Still Under-InvestedKLM!S!0423%                                                                       QQR!S!0123% 0...
The Long Tail Remains Dominant
Google has Happy Searchers;“Noise” is their Primary Complaint 35BCDD,*$&(3*%8+%*)$%/>(01DGH:9%/:,*$&(3:*%8+%*,:/0:800/:T0A...
Fast Refresher:Key SEO Principles
35BCDD...>,*010W>0&8DA)08D.3+-*A0$&/:#&+/$7:-3*:,*0:#2%/$1*%-$),:B7&$1+/!
What Matters in the Rankings 35BCDD...>1*(1$%(3*,-*&>(0>2;DA)08D8008)*:+%,-$%-:/$-$:$X*&:NY:/$7,>3-1)!
Great Content ! Great Rankings!"#$%#&($)*+,$-./0"$*(+1$/$2#.*134./45$6$)*,#$#7#.51"*+-$#)(#$*+$)*8#9$*1($/$!"!#$%&()*+",(-...
From the Trenches:Remarkable SEO Tactics
Own & Control Your Link Juice
Using Link Anchors Wisely35BCDD...>,*010W>0&8DA)08D)+%;:(0%,0)+/$0%:-3*:%*.:B$8*&$%;:,(2)B%8!
Repointing w/ 301s + Rel Canonical  35BCDD...>,*010W>0&8DA)08DFUN:&*/+&*(-:0&:&*)($%0%+($):.3+(3:0%*:,302)/:702:2,*!
Saving Lost “Juice” to Errors 35BCDD...>1*(1$%(3*,-*&>(0>2;DA)08D8008)*:+%,-$%-:/$-$:$X*&:NY:/$7,>3-1)!
Be a Link Magnet35BCDD...>,*010W>0&8DA)08D)+%;:1$8%*-,:$:%*.:B$&$/+81:+%:)+%;:$(I2+,+0%!
Build a Platform for UGC; Incent Sharing35BCDD...>I20&$>(01D?37:/0*,:Z+)):K:Q&*,-0%:L,I2+&*:#&01:Z+)):4*/,:L[(*))*%-:/@*%-...
Get Link-Earning Writers to Create       Content for Your Site
Use Embeddable Content to Make   Linking a Default Behavior           35BCDD...>@+1*0>(01!
Leverage the Content + Link  Opportunities of Others
Social, Q+A, Forums, & Wikis           35BCDD-&2%;>)7!
Content Syndication35BCDD...>,*010W>0&8DA)08D.3+-*A0$&/:#&+/$7:(0%-*%-:-*(3%0)087:)+(*%,+%8!
Transcription + Translation        35BCDD...>,B**(3B$/>(01!
Skip the “Normal” Rankings     35BCDD...>8008)*>(01D,*$&(3<ISA&$%/]*%*,!
Video Search + Video XML Sitemaps   35BCDD...>8008)*>(01D,2BB0&-D.*A1$,-*&,DA+%D$%,.*&>B7<3)S*%^$%,.*&SGUVPY!
News SEO35BCDD...>,*010W>0&8DA)08D8*_%8:,-$&-*/:.+-3:8008)*:%*.,!
Images, Blogs, Social Circle, Rich    Snippets, Realtime, etc.
Rand Fishkin, CEO & Co-Founder, SEOmoz!      •  Twitter: @randfish      •  Blog: www.seomoz.org/blog      •  Email: rand@s...
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Rand Fishkin, SEO Moz.org

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Advanced Tactics to Maximize SEO Opportunity:

With organic search results becoming increasingly competitive, this session provides specific tactics that can give you a competitive advantage, with examples and case studies of these practices in action.

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  • Hey thanks for sharing these notes! SEOmoz's definitely one of my favorite places to learn SEO techniques and strategies, but when I was looking for how-to's for RSS and other content syndication ideas, this page came up. Thanks for all the hard work Rand! I like how SEOmoz always has definitive data and statistics, often tested yourselves so we can focus our efforts on things that matter instead of just taking a shotgun approach.
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Rand Fishkin, SEO Moz.org

  1. 1. Ac! 9Search Engine Marketing Rand Fishkin CEO & Founder SEOmoz.org
  2. 2. Advanced Tactics to Maximize SEO Opportunity Rand Fishkin, CEO & Co-founder, SEOmoz What’s Next DC, January 2011
  3. 3. News + Updatesfrom the World of SEO
  4. 4. Shares + Tweets = Rankings at Google/Bing!"##$%&(()*"#+!"#!$%!$&()*!+,!&*-.**-*/!0&!&*#*&*%(*/!12(3!+%!4.+5*&6!/0!702!(02%-!-3$-!$,!$!,+8%$)!02-,+/*!0#!9%/+%8!$%7!%0%:%0#0))0.*/!)+%;,!-3$-!1$7!%$-2&$))7!&*,2)-!#&01!+-<!,--.(/+%=*,6!.*!/0!2,*!+-!$,!$!,+8%$)>!"-!+,!2,*/!$,!$!,+8%$)!+%!02&!0&8$%+(!$%/!%*.,!&$%;+%8,>!?*!$),0!2,*!+-!-0!*%3$%(*!02&!%*.,!2%+@*&,$)!A7!1$&;+%8!30.!1$%7!B*0B)*!,3$&*/!$%!$&()*!! 35BCDD,*$&(3*%8+%*)$%/>(01D.3$-:,0(+$):,+8%$),:/0:8008)*:A+%8:&*$))7:(02%-:EEFGH!
  5. 5. SEO is Still Under-Invested 35BCDD...>I20&$>(01DJ0.:0@*&37B*/:+,:-3*:(0%(*B-:0#:KLM!
  6. 6. SEO is Still Under-InvestedKLM!S!0423% QQR!S!0123% 0#!,B*%/! 0#!,B*%/! 1 Billion Searches / Day; 1 Billion Searchers / Week 35BCDD,*$&(3*%8+%*)$%/>(01D&*B0&-:8&0.-3:0#:B$+/:,*$&(3:A2/8*-,:/*()+%*:.3+)*:,*0:A2/8*-,:+%(&*$,*:NOPPP!
  7. 7. The Long Tail Remains Dominant
  8. 8. Google has Happy Searchers;“Noise” is their Primary Complaint 35BCDD,*$&(3*%8+%*)$%/>(01DGH:9%/:,*$&(3:*%8+%*,:/0:800/:T0A:A2-:%0+,*:+,:+,,2*:ONUOV!
  9. 9. Fast Refresher:Key SEO Principles
  10. 10. 35BCDD...>,*010W>0&8DA)08D.3+-*A0$&/:#&+/$7:-3*:,*0:#2%/$1*%-$),:B7&$1+/!
  11. 11. What Matters in the Rankings 35BCDD...>1*(1$%(3*,-*&>(0>2;DA)08D8008)*:+%,-$%-:/$-$:$X*&:NY:/$7,>3-1)!
  12. 12. Great Content ! Great Rankings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
  13. 13. From the Trenches:Remarkable SEO Tactics
  14. 14. Own & Control Your Link Juice
  15. 15. Using Link Anchors Wisely35BCDD...>,*010W>0&8DA)08D)+%;:(0%,0)+/$0%:-3*:%*.:B$8*&$%;:,(2)B%8!
  16. 16. Repointing w/ 301s + Rel Canonical 35BCDD...>,*010W>0&8DA)08DFUN:&*/+&*(-:0&:&*)($%0%+($):.3+(3:0%*:,302)/:702:2,*!
  17. 17. Saving Lost “Juice” to Errors 35BCDD...>1*(1$%(3*,-*&>(0>2;DA)08D8008)*:+%,-$%-:/$-$:$X*&:NY:/$7,>3-1)!
  18. 18. Be a Link Magnet35BCDD...>,*010W>0&8DA)08D)+%;:1$8%*-,:$:%*.:B$&$/+81:+%:)+%;:$(I2+,+0%!
  19. 19. Build a Platform for UGC; Incent Sharing35BCDD...>I20&$>(01D?37:/0*,:Z+)):K:Q&*,-0%:L,I2+&*:#&01:Z+)):4*/,:L[(*))*%-:/@*%-2&*:3$@*:$%:*,I2+&*:+%:3+,:%$1*!
  20. 20. Get Link-Earning Writers to Create Content for Your Site
  21. 21. Use Embeddable Content to Make Linking a Default Behavior 35BCDD...>@+1*0>(01!
  22. 22. Leverage the Content + Link Opportunities of Others
  23. 23. Social, Q+A, Forums, & Wikis 35BCDD-&2%;>)7!
  24. 24. Content Syndication35BCDD...>,*010W>0&8DA)08D.3+-*A0$&/:#&+/$7:(0%-*%-:-*(3%0)087:)+(*%,+%8!
  25. 25. Transcription + Translation 35BCDD...>,B**(3B$/>(01!
  26. 26. Skip the “Normal” Rankings 35BCDD...>8008)*>(01D,*$&(3<ISA&$%/]*%*,!
  27. 27. Video Search + Video XML Sitemaps 35BCDD...>8008)*>(01D,2BB0&-D.*A1$,-*&,DA+%D$%,.*&>B7<3)S*%^$%,.*&SGUVPY!
  28. 28. News SEO35BCDD...>,*010W>0&8DA)08D8*_%8:,-$&-*/:.+-3:8008)*:%*.,!
  29. 29. Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.
  30. 30. Rand Fishkin, CEO & Co-Founder, SEOmoz! •  Twitter: @randfish •  Blog: www.seomoz.org/blog •  Email: rand@seomoz.org
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