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Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
Rand Fishkin, SEO Moz.org
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Rand Fishkin, SEO Moz.org

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Advanced Tactics to Maximize SEO Opportunity: …

Advanced Tactics to Maximize SEO Opportunity:

With organic search results becoming increasingly competitive, this session provides specific tactics that can give you a competitive advantage, with examples and case studies of these practices in action.

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  • Hey thanks for sharing these notes! SEOmoz's definitely one of my favorite places to learn SEO techniques and strategies, but when I was looking for how-to's for RSS and other content syndication ideas, this page came up. Thanks for all the hard work Rand! I like how SEOmoz always has definitive data and statistics, often tested yourselves so we can focus our efforts on things that matter instead of just taking a shotgun approach.
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  • 1. Ac! 9Search Engine Marketing Rand Fishkin CEO & Founder SEOmoz.org
  • 2. Advanced Tactics to Maximize SEO Opportunity Rand Fishkin, CEO & Co-founder, SEOmoz What’s Next DC, January 2011
  • 3. News + Updatesfrom the World of SEO
  • 4. Shares + Tweets = Rankings at Google/Bing!"##$%&(()*"#+!"#!$%!$&()*!+,!&*-.**-*/!0&!&*#*&*%(*/!12(3!+%!4.+5*&6!/0!702!(02%-!-3$-!$,!$!,+8%$)!02-,+/*!0#!9%/+%8!$%7!%0%:%0#0))0.*/!)+%;,!-3$-!1$7!%$-2&$))7!&*,2)-!#&01!+-<!,--.(/+%=*,6!.*!/0!2,*!+-!$,!$!,+8%$)>!"-!+,!2,*/!$,!$!,+8%$)!+%!02&!0&8$%+(!$%/!%*.,!&$%;+%8,>!?*!$),0!2,*!+-!-0!*%3$%(*!02&!%*.,!2%+@*&,$)!A7!1$&;+%8!30.!1$%7!B*0B)*!,3$&*/!$%!$&()*!! 35BCDD,*$&(3*%8+%*)$%/>(01D.3$-:,0(+$):,+8%$),:/0:8008)*:A+%8:&*$))7:(02%-:EEFGH!
  • 5. SEO is Still Under-Invested 35BCDD...>I20&$>(01DJ0.:0@*&37B*/:+,:-3*:(0%(*B-:0#:KLM!
  • 6. SEO is Still Under-InvestedKLM!S!0423% QQR!S!0123% 0#!,B*%/! 0#!,B*%/! 1 Billion Searches / Day; 1 Billion Searchers / Week 35BCDD,*$&(3*%8+%*)$%/>(01D&*B0&-:8&0.-3:0#:B$+/:,*$&(3:A2/8*-,:/*()+%*:.3+)*:,*0:A2/8*-,:+%(&*$,*:NOPPP!
  • 7. The Long Tail Remains Dominant
  • 8. Google has Happy Searchers;“Noise” is their Primary Complaint 35BCDD,*$&(3*%8+%*)$%/>(01DGH:9%/:,*$&(3:*%8+%*,:/0:800/:T0A:A2-:%0+,*:+,:+,,2*:ONUOV!
  • 9. Fast Refresher:Key SEO Principles
  • 10. 35BCDD...>,*010W>0&8DA)08D.3+-*A0$&/:#&+/$7:-3*:,*0:#2%/$1*%-$),:B7&$1+/!
  • 11. What Matters in the Rankings 35BCDD...>1*(1$%(3*,-*&>(0>2;DA)08D8008)*:+%,-$%-:/$-$:$X*&:NY:/$7,>3-1)!
  • 12. Great Content ! Great Rankings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
  • 13. From the Trenches:Remarkable SEO Tactics
  • 14. Own & Control Your Link Juice
  • 15. Using Link Anchors Wisely35BCDD...>,*010W>0&8DA)08D)+%;:(0%,0)+/$0%:-3*:%*.:B$8*&$%;:,(2)B%8!
  • 16. Repointing w/ 301s + Rel Canonical 35BCDD...>,*010W>0&8DA)08DFUN:&*/+&*(-:0&:&*)($%0%+($):.3+(3:0%*:,302)/:702:2,*!
  • 17. Saving Lost “Juice” to Errors 35BCDD...>1*(1$%(3*,-*&>(0>2;DA)08D8008)*:+%,-$%-:/$-$:$X*&:NY:/$7,>3-1)!
  • 18. Be a Link Magnet35BCDD...>,*010W>0&8DA)08D)+%;:1$8%*-,:$:%*.:B$&$/+81:+%:)+%;:$(I2+,+0%!
  • 19. Build a Platform for UGC; Incent Sharing35BCDD...>I20&$>(01D?37:/0*,:Z+)):K:Q&*,-0%:L,I2+&*:#&01:Z+)):4*/,:L[(*))*%-:/@*%-2&*:3$@*:$%:*,I2+&*:+%:3+,:%$1*!
  • 20. Get Link-Earning Writers to Create Content for Your Site
  • 21. Use Embeddable Content to Make Linking a Default Behavior 35BCDD...>@+1*0>(01!
  • 22. Leverage the Content + Link Opportunities of Others
  • 23. Social, Q+A, Forums, & Wikis 35BCDD-&2%;>)7!
  • 24. Content Syndication35BCDD...>,*010W>0&8DA)08D.3+-*A0$&/:#&+/$7:(0%-*%-:-*(3%0)087:)+(*%,+%8!
  • 25. Transcription + Translation 35BCDD...>,B**(3B$/>(01!
  • 26. Skip the “Normal” Rankings 35BCDD...>8008)*>(01D,*$&(3<ISA&$%/]*%*,!
  • 27. Video Search + Video XML Sitemaps 35BCDD...>8008)*>(01D,2BB0&-D.*A1$,-*&,DA+%D$%,.*&>B7<3)S*%^$%,.*&SGUVPY!
  • 28. News SEO35BCDD...>,*010W>0&8DA)08D8*_%8:,-$&-*/:.+-3:8008)*:%*.,!
  • 29. Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.
  • 30. Rand Fishkin, CEO & Co-Founder, SEOmoz! •  Twitter: @randfish •  Blog: www.seomoz.org/blog •  Email: rand@seomoz.org

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