Ac! 14Strategic Government      Marketing    Goldy Kamali   Founder & CEO     Fedscoop
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Goldy Kamali, Fedscoop
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Goldy Kamali, Fedscoop

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Strategic Government Marketing, Targeting Decision Makers:

Best practices from the Government IT Community.

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Goldy Kamali, Fedscoop

  1. 1. Ac! 14Strategic Government Marketing Goldy Kamali Founder & CEO Fedscoop
  2. 2. !"#$"%&()*+,%#-.%-")/$#0%1-&! "#$%&!()($*! +,-!
  3. 3. •  .(/012#34%!•  56(267%!87%5/##9!*4!:;;<!•  83$$!=72>*/7!1#>724)746!?@!)7%*(!/#)9(4&! –  A7B=!=*67!/3=6#)!(4%!(11271(67%!/#46746! –  562(671*/!C?D!,>746=! –  E(4(17!F3$$&!*46712(67%!(%>72G=*41!/()9(*14=!F#2! F#26347!H;;!67/I!/#)9(4*7=!
  4. 4. 2-34#-&)/$#0%1-&)/-56)7$-")"+) 8-+9:)•  JI(6K=!A7L6M!•  JI#K=!6I7!@(2176!N3%*74/7M!•  O#B!6#!27(/I!&#32!@(2176!N3%*74/7M!
  5. 5. 7;$"<6)=%>"?)•  *+,%#-.%-")@&%-(%6) –  +*GP74!,41(17)746! •  "5NK=!+I($$7417Q"#>!•  2A)B+..4-"C) –  @7/I4#$#1*7=!(4%!+(3=7=! •  +$#3%!+#)93G41!R!+&S72=7/32*6&R!O7($6I!?@R!"2774!?@R!! @7$7B#20! –  "#>724)746!?@!6274%!=I7$F!$*F7!
  6. 6. 7;+<6)+4#)"$#&%")$45%-(%?)•  ?@!%7/*=*#4!)(072=!•  !?4T374/72=!)))))D-34%)-4$-(%6)"+).$0%)-+"%)+E))•  @23=6!U7L()9$7!6B*V72W!•  X#&($6&!•  @2(%*G#4!
  7. 7. *+,).$#0%1-&)6"#$"%&%6)@#%(&Y! – E7%*(!S3&=! • @2(%*G#4($! • 5#/*($! – ,>746=!JI(6K=!A7L6Y!! – E#S*$7!E(207G41! – 5#/*($!E7%*(!B*$$!S7/#)7!)#27!B*%7=927(%!
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