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Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
Shonali Burke, Shonali Burke Consulting
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Shonali Burke, Shonali Burke Consulting

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Redefining PR in the 21st Century: …

Redefining PR in the 21st Century:

While many people still relate “public relations” to media relations, “true” PR is about building relationships with stakeholders to benefit your business. This session discusses how digital and social technologies empower you to do this.

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  • 1. Ac! 11Public Relations throughWord of Mouth Marketing Shonali Burke PrincipalShonali Burke Consulting
  • 2. Image: Ben Becker via Flickr, CC
  • 3. Image: loupiote via Flickr, CC Image: James Emery via Flickr, CC Image: Seattle Municipal Archives via Flickr, CC
  • 4. … and PRImage: Intersection Consulting via Flickr, CC
  • 5. Image: tuchodi via Flickr, CC
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  • 9. 8)/%+$(/%-F%8)/%LQ+%R/C/H/0% @dangordon @samuelgordons© Daniel Gordon, used with permission
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  • 11. © Daniel Gordon, used with permission
  • 12. Courtesy Daniel Gordon, Samuel Gordon Jewelers Blog traffic
  • 13. Image: http://www.flickr.com/photos/crystaljingsr/3914729343/
  • 14. :)/0/%2-/(%[6%<-%;4%8)/%YU(,% +/4,09>% •  8/HH%9-0%(,-09%C/HH% •  ;4,/30$E-4%"(%,)/% 4$./%-F%,)/%3$./% •  /$(0/./4,M%PL8% X(,%.-4",-0"43% •  !]!6^LP!%"(%"4% 7(,-./0%(/0B"7/%Image: Mark Zwolanek via Flickr, CC •  !"#$%&()*#+$,$ -)&+$*#.,/$
  • 15. _/(E-4(>%L)M%;%F-03-,`% 8)$,=(% H$,/0@% Image: Håkan Dahlström via Flickr, CC info@shonaliburke.com @shonali www.WaxingUnLyrical.com 8)$4G%9-`% www.shonaliburke.com slideshare.net/shonaliburke ShonaliBurkeConsulting

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