Shonali Burke, Shonali Burke Consulting

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Redefining PR in the 21st Century:

While many people still relate “public relations” to media relations, “true” PR is about building relationships with stakeholders to benefit your business. This session discusses how digital and social technologies empower you to do this.

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Shonali Burke, Shonali Burke Consulting

  1. 1. Ac! 11Public Relations throughWord of Mouth Marketing Shonali Burke PrincipalShonali Burke Consulting
  2. 2. Image: Ben Becker via Flickr, CC
  3. 3. Image: loupiote via Flickr, CC Image: James Emery via Flickr, CC Image: Seattle Municipal Archives via Flickr, CC
  4. 4. … and PRImage: Intersection Consulting via Flickr, CC
  5. 5. Image: tuchodi via Flickr, CC
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  11. 11. © Daniel Gordon, used with permission
  12. 12. Courtesy Daniel Gordon, Samuel Gordon Jewelers Blog traffic
  13. 13. Image: http://www.flickr.com/photos/crystaljingsr/3914729343/
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  15. 15. _/(E-4(>%L)M%;%F-03-,`% 8)$,=(% H$,/0@% Image: Håkan Dahlström via Flickr, CC info@shonaliburke.com @shonali www.WaxingUnLyrical.com 8)$4G%9-`% www.shonaliburke.com slideshare.net/shonaliburke ShonaliBurkeConsulting

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