WhatUsersDo Insight Show_June_2013

1,425 views
1,413 views

Published on

Lee Duddell, Founder of WhatUsersDo, recently gave a presentation at Marketing Week Live, June 2013 where he discussed Multi-channel User Experience. Please click below for the slides.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,425
On SlideShare
0
From Embeds
0
Number of Embeds
945
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WhatUsersDo Insight Show_June_2013

  1. 1. Multi-channel Lee Duddell, Founder www.whatusersdo.com @whatusersdo
  2. 2. Three… • slides on WhatUsersDo • insights • challenges and three users!
  3. 3. Three slides on WhatUsersDo
  4. 4. 1. Clients
  5. 5. You 2. Users into your organisation
  6. 6. 3. Multiple devices
  7. 7. Three insights • Store locator • Device switching • expectations
  8. 8. 1. Store Locator 32% of UK consumers have used their mobiles to find nearest store opening times
  9. 9. 1. Store locator
  10. 10. 2. Device switching • Because it’s hard to checkout • Because they want the full experience 67% of users start on a SmartPhone & finish on a computer (Google)
  11. 11. 3. Users expect mobile 3 x as many users expressed “mobile website” expectation in 2013 vs 2012 (WhatUsersDo)
  12. 12. Three challenges • organisational • getting behind the data • getting the basics right
  13. 13. 1. Organisational challenges
  14. 14. 1. Organisational challenges Silos No ownership of User Experience Skill-set
  15. 15. 2. Get behind the data Data without user insight only tells you WHAT or HOW MANY not WHY
  16. 16. 2. Get behind the data
  17. 17. 3. Get the basics right How to get the basics right?
  18. 18. 3. Get the basics right “…we don’t even cross their minds when shopping online” Claire Zuurbier, M&S
  19. 19. 3. Get the basics right 78% committed to delivering the best UX BUT 62% base design decisions on hunches and guesswork
  20. 20. Thank you F292
  21. 21. STOP guessing. Find out WHY.
  22. 22. Thank you
  23. 23. 3. Get the UX Survey Tweet this if you’d like the report: @whatusersdo uxsurvey

×