Lee Duddell, Founder of WhatUsersDo, recently gave a presentation at Marketing Week Live, June 2013 where he discussed Multi-channel User Experience. Please click below for the slides.
10. 2. Device switching
• Because it’s hard to checkout
• Because they want the full experience
67%
of users start on
a SmartPhone
& finish on a
computer (Google)
11. 3. Users expect mobile
3 x as many
users expressed
“mobile website”
expectation in
2013 vs 2012
(WhatUsersDo)