WhatUsersDo Insight Show_June_2013
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WhatUsersDo Insight Show_June_2013

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Lee Duddell, Founder of WhatUsersDo, recently gave a presentation at Marketing Week Live, June 2013 where he discussed Multi-channel User Experience. Please click below for the slides.

Lee Duddell, Founder of WhatUsersDo, recently gave a presentation at Marketing Week Live, June 2013 where he discussed Multi-channel User Experience. Please click below for the slides.

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WhatUsersDo Insight Show_June_2013 WhatUsersDo Insight Show_June_2013 Presentation Transcript

  • Multi-channel Lee Duddell, Founder www.whatusersdo.com @whatusersdo
  • Three… • slides on WhatUsersDo • insights • challenges and three users!
  • Three slides on WhatUsersDo
  • 1. Clients
  • You 2. Users into your organisation
  • 3. Multiple devices
  • Three insights • Store locator • Device switching • expectations
  • 1. Store Locator 32% of UK consumers have used their mobiles to find nearest store opening times
  • 1. Store locator
  • 2. Device switching • Because it’s hard to checkout • Because they want the full experience 67% of users start on a SmartPhone & finish on a computer (Google)
  • 3. Users expect mobile 3 x as many users expressed “mobile website” expectation in 2013 vs 2012 (WhatUsersDo)
  • Three challenges • organisational • getting behind the data • getting the basics right
  • 1. Organisational challenges
  • 1. Organisational challenges Silos No ownership of User Experience Skill-set
  • 2. Get behind the data Data without user insight only tells you WHAT or HOW MANY not WHY
  • 2. Get behind the data
  • 3. Get the basics right How to get the basics right?
  • 3. Get the basics right “…we don’t even cross their minds when shopping online” Claire Zuurbier, M&S
  • 3. Get the basics right 78% committed to delivering the best UX BUT 62% base design decisions on hunches and guesswork
  • Thank you F292
  • STOP guessing. Find out WHY.
  • Thank you
  • 3. Get the UX Survey Tweet this if you’d like the report: @whatusersdo uxsurvey