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HEADLINES TODAY
 

HEADLINES TODAY

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    HEADLINES TODAY HEADLINES TODAY Presentation Transcript

    • Analysis Of an English News CHANNEL: Editing TY-BMM Journalism Karan asnani Roll No.: J-11132
    • HEADLINES TODAY • 24-hour English news television channel targeting the metro urbanite run by TV Today Network Ltd. • Editor- in -Chief- Mr. Arun Purie • Headquartered in New Delhi • Started on the 1 st of January, 2003.
    • BOARD OF DIRECTORS        ARUN PURIE RAKESH KUMAR MALHOTRA ANIL VIG ANIL MEHRA RAJEEV THAKORE ASHOK KAPUR KOEL PURIE RINCHET
    • ABOUT HEADLINES TODAY Headed by Dr. Arun Purie, the TV today group runs the urbane english news channel HT. It gained prominence & gathered a good amount of viewership as it’s sister channel ‘Aaj Tak’ has been the country’s top hindi news channel since its inception.
    • COLLABORATIONS Time Warner Group Geo TV, Al Jazeera for Middle East & Pakistan ARY Digital, E-Vision in U.K. The Syndicate, a group of North American creative boutiques
    • PROGRAMMING  Headlines Today has many popular extra -news programmes such as "Wheel Spin", "EQ", "The Big Ticket", "Grand Stand" and "Sports Quarter".  Early morning 7'o clock it starts with the programme HEADSTART. The program is about giving fresh news and information with discussion among three of the newsreaders of this channel.
    • LAYOUT  THE CHANNEL HAS A USER FRIENDLY APPROACH, & MOST OF THE INFORMATION IS PRESENTED IN THE FORM OF STATISTICS.
    • ANCHORS  RAHUL KANWAL  GAURAV SAWANT
    • ANCHORS  PADMAJA JOSHI  SHIV AROOR  KOEL PURIE
    • It has 70% serious news & 30% infotainment news Shows like EQ & On the couch with Koel (hosted by Koel Purie) add a good amount of glamour quotient to the channel This mix is appreciated by the audience.
    • RECENT NEWS
    • STRENGTHS Strong Reporting Network (Same sources for AajTak & HT) High viewership ratings High subscription revenues (SMS) Association with multiple foreign broadcasters Sensationalism & Melodrama The english needy viewers flow from Aaj Tak to HT. Focuses the most on sport & movies, making it a youthful channel, attracting the youngsters
    • WEAKNESS’  Not very known/prominent journalists.  Sometimes its strength of covering sport & film news is a drawback, as political news is missed out on.
    • COMPETITORS      NDTV CNBC CNN IBN TIMES NOW TIMES NOW LATELY HAS BEEN A TOUGH COMPETITION FOR ALL OTHER ENGLISH NEWS CHANNELS.
    • OTHER CHANNELS BY TV TODAY GROUP:  Aaj Tak  Tez  Oye FM