Analysis Of an English
Roll No.: J-11132
• 24-hour English news television channel
targeting the metro urbanite run by TV
Today Network Ltd.
• Editor- in -Chief- Mr. Arun Purie
• Headquartered in New Delhi
• Started on the 1 st of January, 2003.
ABOUT HEADLINES TODAY
Headed by Dr. Arun Purie, the TV today
group runs the urbane english news
It gained prominence & gathered a good
amount of viewership as it’s sister
channel ‘Aaj Tak’ has been the country’s
top hindi news channel since its
Time Warner Group
Geo TV, Al Jazeera for Middle East & Pakistan
ARY Digital, E-Vision in U.K.
The Syndicate, a group of North American
Headlines Today has many popular extra -news
programmes such as "Wheel Spin", "EQ", "The
Big Ticket", "Grand Stand" and "Sports
Early morning 7'o clock it starts with the
programme HEADSTART. The program is about
giving fresh news and information with
discussion among three of the newsreaders of
THE CHANNEL HAS A USER FRIENDLY APPROACH, &
MOST OF THE INFORMATION IS PRESENTED IN THE
FORM OF STATISTICS.
It has 70% serious news & 30%
Shows like EQ & On the couch with Koel
(hosted by Koel Purie) add a good amount
of glamour quotient to the channel
This mix is appreciated by the audience.
Strong Reporting Network (Same sources for
AajTak & HT)
High viewership ratings
High subscription revenues (SMS)
Association with multiple foreign broadcasters
Sensationalism & Melodrama
The english needy viewers flow from Aaj Tak to
Focuses the most on sport & movies, making it a
youthful channel, attracting the youngsters
Not very known/prominent journalists.
Sometimes its strength of covering sport &
film news is a drawback, as political news is
missed out on.
TIMES NOW LATELY HAS BEEN A TOUGH COMPETITION
FOR ALL OTHER ENGLISH NEWS CHANNELS.
OTHER CHANNELS BY TV TODAY