Instagram is all about sharing pictures and
videos. We want to help people, brands
and organizations master it, so we look...
THINGS YOU
CAN’T LIVE
WITHOUT

Aerial picture of
everything you carry
around on your bag or
backpack. Use it to
show the i...
DAILY
COMMUTE

There is beauty in every
corner. This is not
different whilst going
to work or school.
Document your daily
...
SYMMETRY
EVERYWHERE

Capturing symmetry in
buildings and streets on
unexpected places
always manages to
catch attention. U...
LANDSCAPES

Places so breathtaking
that a picture makes
your followers wish
they went on that
walk or trip together
with y...
THE SELFIE

Use the background
as a contrasting
point for your face.
Show your following
who you are. Ask
them to replicat...
TABLE SHOT

Food is a basic human
need. Everybody eats
it, everybody enjoys it.
Show your audience
what you like to eat.
M...
CARS

Perfect adventure
companions, capture
them at their best.
They are everywhere
and everyone can
enjoy a beautiful
loo...
TOURIST
HIGHLIGHTS

From the Machu
Picchu to the Eiffel
Tower. Everything
counts. Bring a twist
to the picture and tag
the...
PETS

Dogs, cats, hedgehogs
or anything you consider
a pet. They are cute by
default and represent
immediate Instagram
lov...
HERE I STAND

Shoot from above,
show your feet and
where you stand.
Make it iconic. Ask
your audience to do
the same and s...
REFLECTIONS

Reflections work like
landscapes. Take the
perfect shot and use
a light filter. Make
your viewers dream.
Ever...
MY BRAND!

There’s nothing wrong in
sharing a picture of your
product. Show pride in it
and showcase it in
different envir...
ACTION SHOT

Capture the beauty
of motion action
through your mobile
lenses. Make a
screenshot from a
video to capture the...
THANKS TO ALL THE PEOPLE WHO
TOOK THE AWESOME PICTURES
@btothao
@carlitosvirreira
@ejota_seventyeight
@everythingeverywher...
Instagram Wisdom
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Instagram Wisdom

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"Instagram wisdom" is a presentation made to help brands and organizations with their Instagram strategy. If you want to hop on, but you don't know how to start just take a look and decide which would be the best approach for you. Pictures in this slide feature brands such as Victorias Secret , Adidas, Jamie Oliver, Calieber Trucks, Beats by Dre and many more! If you found this useful or inspiring, please drop us a tweet @whale_agency we;d be delighted if you do!
Also, you can check the full blog post on http://whale-agency.com/2013/11/14/instagram-wisdom/

Published in: Social Media, Travel
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  • @thisnamecannotberevealed It does not sound cocky at all Pascal, in fact, it is a really good question. The challenge with Instagram (besides making great pictures) is having great understanding of your target group. We see Instagram as a 'Brand Humanization Platform', and therefore promotion is seen from that point of view, of course, in not a super commercial way. Having the right mix of content - from human like content like pictures of staff, great landscapes, pets, food - to brand related - like logo's or product placements - is therefore vital for a brand's Instagram success. For all businesses =)
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  • Not bad, not bad. You covered almost every visual topic which can be photographed by Igram. But: How can I use this to promote to my clients? And which topic fits to which business? I know this sounds cocky :)
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Instagram Wisdom

  1. 1. Instagram is all about sharing pictures and videos. We want to help people, brands and organizations master it, so we looked for patterns in the framework for taking pictures. These are the ones that we think work the best for humanizing your brand and connecting to your audience. Give them a try and figure our what works best for you, your brand or organization! © Whale Agency 2013 #WhaleAgency
  2. 2. THINGS YOU CAN’T LIVE WITHOUT Aerial picture of everything you carry around on your bag or backpack. Use it to show the items that you hold dear and use daily. Your fans will appreciate it and feel a stronger bond to you. © Whale Agency 2013 #WhaleAgency
  3. 3. DAILY COMMUTE There is beauty in every corner. This is not different whilst going to work or school. Document your daily trip to your second home. One of the best ways to show your followers you are as human as they are. © Whale Agency 2013
  4. 4. SYMMETRY EVERYWHERE Capturing symmetry in buildings and streets on unexpected places always manages to catch attention. Using this framework can make your fans recognize the location and feel emotionally connected to it. © Whale Agency 2013
  5. 5. LANDSCAPES Places so breathtaking that a picture makes your followers wish they went on that walk or trip together with you. © Whale Agency 2013
  6. 6. THE SELFIE Use the background as a contrasting point for your face. Show your following who you are. Ask them to replicate your selfie. © Whale Agency 2013
  7. 7. TABLE SHOT Food is a basic human need. Everybody eats it, everybody enjoys it. Show your audience what you like to eat. Maybe they share the same taste as you. Food looks at its best when shown from above. © Whale Agency 2013
  8. 8. CARS Perfect adventure companions, capture them at their best. They are everywhere and everyone can enjoy a beautiful looking classic. Make it epic by using the right filter. © Whale Agency 2013
  9. 9. TOURIST HIGHLIGHTS From the Machu Picchu to the Eiffel Tower. Everything counts. Bring a twist to the picture and tag the location. Maybe one of your fans is near by? © Whale Agency 2013
  10. 10. PETS Dogs, cats, hedgehogs or anything you consider a pet. They are cute by default and represent immediate Instagram love. If you have a pet in the office, put some clothes on it and make it your Instastar! © Whale Agency 2013
  11. 11. HERE I STAND Shoot from above, show your feet and where you stand. Make it iconic. Ask your audience to do the same and share their location with you. © Whale Agency 2013
  12. 12. REFLECTIONS Reflections work like landscapes. Take the perfect shot and use a light filter. Make your viewers dream. Everybody loves dreaming. © Whale Agency 2013
  13. 13. MY BRAND! There’s nothing wrong in sharing a picture of your product. Show pride in it and showcase it in different environments. Don’t forget to ask your followers for pictures with your product. © Whale Agency 2013
  14. 14. ACTION SHOT Capture the beauty of motion action through your mobile lenses. Make a screenshot from a video to capture the best moment. © Whale Agency 2013
  15. 15. THANKS TO ALL THE PEOPLE WHO TOOK THE AWESOME PICTURES @btothao @carlitosvirreira @ejota_seventyeight @everythingeverywhere @darcytheflyinghedgehog @mensweardog @velislavapopov @katerina_na @thegrifters @thuglifeforevs @nolandsmen @sserkan34 @caliebertrucks © Whale Agency 2013 @eldoctordetupc @citygrit @chiestylee @foodzie @jamieoliver @rbehner @carine_bernard @nike @adidas @beatsbydre @victoriassecret @yagoorcha #WhaleAgency
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