Empowering the Travel Industry     in the Digital Age
THE IMPORTANCE OF CONTENT           Modern shoppers want    Rich, Interactive, Engaging Content If you do not supply Conte...
THE INDUSTRY IS HERE TO STAY  The Industry is here to stay but it does    need to adapt and compete better.    The biggest...
OUTDATED CONTENT DISTRIBUTION MODELSUPPLIERS                   DISTRIBUTION                            Via the Internet   ...
OUTDATED CONTENT DISTRIBUTION MODEL                 1000s of SuppliersSUPPLIERSTOUR OPERATORS                  100s of Tou...
DISSAPPEARING CONTENT SUPPLIER               OPERATOR                   AGENT            CLIENTABC   TEXT                 ...
CONTENT MANAGEMENT & DISTRIBUTIONContent is never going to travel along the   industry channels using this model        It...
THE CHALLENGE  How do simplify this content model?  How do you get Content to travel along the industry channels and into ...
WETU’S SOLUTIONTo do this we have:-1. Created an Open Database2. Developed Technology to:-   • Make content easily accessi...
OUTDATED CONTENT DISTRIBUTION MODEL                 1000s of SuppliersSUPPLIERSTOUR OPERATORS                  100s of Tou...
SIMPLIFIED CONTENT DISTRIBUTIONSUPPLIERS     DMO                             IDS      GDS                            OTA T...
CONTENT DISTRIBUTIONWETU has developed numerous ways for  suppliers to distribute their content to               the indus...
CONTENT DISTRIBUTION TOOLSContent API  • Website (via CMS or Direct)Content Widget  • Website  • Blog  • Social Media
CONTENT DISTRIBUTION TOOLSContent API   • Website (via CMS or Direct)Content Widget   • Website   • Blog   • Social Mediai...
NECESSARY TOOLS FOR SUPPLIERS   Wetu also allows you to create numerous      modern sales and marketing tools.
FACEBOOK APP          Facebook Apps
DIGITAL SALES CATALOGUE
MOBILE WEBSITES          www.kensingtonplace.co.za
EMPOWERING THE TRADEProviding Engaging Rich Interactive BuyingExperienceIMPORTANT ISSUES• Quick & Easy Access• Simple to U...
MARKETING & SALES TOOLSProviding Engaging rich interactive buying experience  Google Maps             Enhanced Google Map...
MARKETING & SALES TOOLS         PAPER ITINERARY        VIRTUAL ITINERARY
MARKETING & SALES TOOLS    Brochures        iBrochures
MARKETING & SALES TOOLS Catalogues      Virtual Catalogues
TRAVEL ITINERARY OF THE FUTURE
ITINERARY APP: TRAVEL DOCUMENTS ON MOBILEDownload the Itinerary App from iTunes / Google Play and enter the personalcode O...
TRAVEL ITINERARY OF THE FUTUREDownload the Itinerary App from iTunes / Google Play and enter the personalcode ON6H1V
WETU ITINERARY BUILDER                                  ITINERARY BUILDERVIRTUAL ITINERARY    PAPER ITINERARY          ITI...
WETU NOWTour Operators• 70+ Tour Operators (clients)• 100s of Tour Operators & Agents freely accessing   ContentSuppliers•...
PRODUCTS – HOW TO USE WETU
TOUR OPERATORS: HOW TO USE WETU
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Wetu East Africa Launch Presentation

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The presentation is an overview of the Wetu system and how it can be used by Suppliers, Tour Operators and Travel Agents to improve their business

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  • Welcome & ThanksWho am I speaking to?Traditional Industry…..This whole conference has been about direct marketing but most of our tourist (that do not come via foot) come via the industry and we must not ignore the backbone of our industry.Much of the industry is caught between the old way and the new way of doing things and their are numerous problems and the challengers that need to be addressed so that the industry does not get left too far behind and are able to compete effectively online.….Firtsly
  • TOs need to find solutions to this problemProducts to need to help them - These are the problems we have been trying to solve
  • Wetu is creating technical solutions that allows content to flow along the industry channels - giving the industry easy access to the product information and making it quick and simple to distribute it
  • Turned this into
  • Put all the product content into the cloudMade it very easily accessible – anywhere, anytime, anyoneTools to help the TOCOLLATERAL CONSISTANCY & UPDATED CONTENT
  • Not only provides a content solution but created tools that simplify to task of distributing content It is unlikel
  • No reason to collect content
  • Wetu East Africa Launch Presentation

    1. 1. Empowering the Travel Industry in the Digital Age
    2. 2. THE IMPORTANCE OF CONTENT Modern shoppers want Rich, Interactive, Engaging Content If you do not supply Content they will go elsewhere to find it @WetuAfrica
    3. 3. THE INDUSTRY IS HERE TO STAY The Industry is here to stay but it does need to adapt and compete better. The biggest challenge to improve the travellers online buying experience @WetuAfrica
    4. 4. OUTDATED CONTENT DISTRIBUTION MODELSUPPLIERS DISTRIBUTION Via the Internet • Email VERY TIME CONSUMING • Library • Dropbox Trade Shows / Sales Reps • Disk / Flash DriveTOUR OPERATOR @WetuAfrica
    5. 5. OUTDATED CONTENT DISTRIBUTION MODEL 1000s of SuppliersSUPPLIERSTOUR OPERATORS 100s of Tour Operators
    6. 6. DISSAPPEARING CONTENT SUPPLIER OPERATOR AGENT CLIENTABC TEXT ABC TEXT ABC TEXT IMAGES IMAGES IMAGES VIDEOS MAPS VIRTUAL TOURS ACTIVITIES MAPS IN-DEPTH INFO ROOM INFO ACTIVITIES The longer they spend researching the more chance they will find something else or change his mind
    7. 7. CONTENT MANAGEMENT & DISTRIBUTIONContent is never going to travel along the industry channels using this model It simply has to change!!
    8. 8. THE CHALLENGE How do simplify this content model? How do you get Content to travel along the industry channels and into the Sale ?
    9. 9. WETU’S SOLUTIONTo do this we have:-1. Created an Open Database2. Developed Technology to:- • Make content easily accessible and simple to use & distribute • Create engaging digital sales & marketing material for the industry channels
    10. 10. OUTDATED CONTENT DISTRIBUTION MODEL 1000s of SuppliersSUPPLIERSTOUR OPERATORS 100s of Tour Operators
    11. 11. SIMPLIFIED CONTENT DISTRIBUTIONSUPPLIERS DMO IDS GDS OTA TOUR AGENTS OPERATORS ONE STOP CONTENT SHOP
    12. 12. CONTENT DISTRIBUTIONWETU has developed numerous ways for suppliers to distribute their content to the industry.
    13. 13. CONTENT DISTRIBUTION TOOLSContent API • Website (via CMS or Direct)Content Widget • Website • Blog • Social Media
    14. 14. CONTENT DISTRIBUTION TOOLSContent API • Website (via CMS or Direct)Content Widget • Website • Blog • Social MediaiBrochures (re-brandable) • Physical Distribution of Content • Sales Tool for Tour Operators & Agents
    15. 15. NECESSARY TOOLS FOR SUPPLIERS Wetu also allows you to create numerous modern sales and marketing tools.
    16. 16. FACEBOOK APP Facebook Apps
    17. 17. DIGITAL SALES CATALOGUE
    18. 18. MOBILE WEBSITES www.kensingtonplace.co.za
    19. 19. EMPOWERING THE TRADEProviding Engaging Rich Interactive BuyingExperienceIMPORTANT ISSUES• Quick & Easy Access• Simple to Use• Can be passed on (Re-brandable)• Empowers the person selling
    20. 20. MARKETING & SALES TOOLSProviding Engaging rich interactive buying experience Google Maps  Enhanced Google Maps ENHANCED GOOGLE MAP
    21. 21. MARKETING & SALES TOOLS PAPER ITINERARY VIRTUAL ITINERARY
    22. 22. MARKETING & SALES TOOLS Brochures  iBrochures
    23. 23. MARKETING & SALES TOOLS Catalogues  Virtual Catalogues
    24. 24. TRAVEL ITINERARY OF THE FUTURE
    25. 25. ITINERARY APP: TRAVEL DOCUMENTS ON MOBILEDownload the Itinerary App from iTunes / Google Play and enter the personalcode ON6H1V
    26. 26. TRAVEL ITINERARY OF THE FUTUREDownload the Itinerary App from iTunes / Google Play and enter the personalcode ON6H1V
    27. 27. WETU ITINERARY BUILDER ITINERARY BUILDERVIRTUAL ITINERARY PAPER ITINERARY ITINERARY APP PRICING TEMPLATE ONE INPUT – MULTIPLE OUTPUTS
    28. 28. WETU NOWTour Operators• 70+ Tour Operators (clients)• 100s of Tour Operators & Agents freely accessing ContentSuppliers• 450+ Luxury Suppliers (Upgraded Listing)• 2000 free managed listing (8000+ properties in Wetu)• Managing Content for Nightsbridge (3000+ properties)Distribution• 700 + unique visitors each day (growing each week)• Majority outside of Africa
    29. 29. PRODUCTS – HOW TO USE WETU
    30. 30. TOUR OPERATORS: HOW TO USE WETU

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