Lunch N' Learn Facebook for your small business

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  • FaceBook for BeginnersWhy FaceBook business page?Multiple adminsAnalyticsPublically availableCustom html (FBML)Fan email updatesCreate adsHost contestsThe difference between personal FB pages, Groups and Fan pages Login to personal pageCreate a FB FAN pageLocal business, company or product?Start with a blank canvasAdd your logoFaceBook Page TourStatus areaToolboxEdit pageInsightsSuggestWallInsightsAnalytic toolsDetailsTrackingSettingsWhich pages are visableEditing pageBasic infoMarketing – tell the worldAdd people top admin pageAppsMobile settingsSetting up alias aka fan page nameNeed 25 fans to get custom nameSending updates to fans – emails blastDaily interactionStatus updatesUpload photosUpload a videoShare a linkYou MUST engageBuild a wallEncourage people to “Like” your pagePost regular, useful contentMonitor and comment on your wallUse PhotosTeach customer how to use your productShow them how it’s madeTell a happy customer storiesPost employees selling your productBe personableUse videoMake your FB site dynamic and come to lifeGive a tip of the week or day on how to use the productShow your produce tor service in actionCustomer testimonialsGive a tour of your store or office Promoting your page w/o adsLike the pageSuggest to friendsShare content@link the pageAdding appsBrings it all togetherTwitter app http://www.facebook.com/add.php?api_key=6f77619e603ca9b71b45f5cd105be888&pagesAdd Video’sYoutube app http://www.facebook.com/apps/application.php?id=6916954478RSS app http://www.facebook.com/apps/application.php?id=23798139265
  • Lunch N' Learn Facebook for your small business

    1. 1. FACEBOOK FOR YOUR BUSINESS<br />WESTPHAL’S GROUP<br />
    2. 2. Agenda<br />Introductions<br />Why a FaceBook Business Page?<br />Create business FaceBook Page<br />Lets tour your new page<br />Editing your page<br />Daily Interaction / Engaging<br />Promoting – time permitting<br />Enhancing FaceBook – Apps – time permitting<br />Q & A<br />
    3. 3. Introductions<br />
    4. 4. So What is Social Media?<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8. Why a Business Page?<br />Multiple admin’s<br />Analytics<br />Publically available<br />Fan email updates<br />Custom html (FBML)<br />Create ads<br />Host contests<br />
    9. 9. Let’s Create Your Page!<br />
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    12. 12.
    13. 13. Take a tour!<br />
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    25. 25. Your new FaceBook Business Page<br />Editing your page<br />
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    34. 34. Your new FaceBook Business Page<br />Daily Interaction<br />
    35. 35. Sharing your page<br />Signature of your email<br />Link on your website<br />On your business card<br />Mention FB in your mainstream advertising<br />Post in newsletters<br />
    36. 36. Build Your Wall<br />Encourage people to “Like” your page<br />Post meaningful content, often<br />Monitor and comment on your wall<br />
    37. 37.
    38. 38. Use of Multimedia<br />Videos or Photos<br />Success stories<br />How products are made<br />Tutorials of products/services<br />Introduce members of team<br />Encourage public interaction/sharing photos<br />Be personable!<br />Will it blend? Campaign Video<br />
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    41. 41. Your new FaceBook Business Page<br />Promoting<br />
    42. 42. <ul><li>Like the page
    43. 43. Suggest to friends
    44. 44. Share content
    45. 45. @link the page</li></ul>Promoting your page w/o ads<br />
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    50. 50. Extending Your FaceBook Business Page<br />Facebook Apps<br />
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    54. 54. Q & A<br />
    55. 55. Thank you for joining!<br />Tommy Clifford<br />@tommytrc<br />Candice Lane<br />@candice_lane<br />
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