The Artists Image The artist will have a Indy look and feel to them with links to other Indy artists kind of styles but still having their own unique look and music genre. We intend to look at pushing it into the rock Indy scene as there is a cross over between their styles of music.
Web Design Their web page will use minimalist design features with small but large hinting images such as their band logo of the five “Dynobots”. We will use social networking websites such as Facebook, Myspace, and Bebo to get the music out there and heard by the audience. We will use the internet as a marketing vehicle for our upcoming tours and gigs.
Publicity and Advertising We will use prize giveaways such as the band signed guitar or free CD’s. We will also sell things such as t-shirts, key rings and bracelets with the bands name or logo on.
Gigs and Tours We will promote ourselves by offering free gigs at bars and any other venues, especially Indie venues. This is where our target audience would be.
Any Alliances Suggested or any already forged? At the moment we are a small Indie band so have not got any alliances just yet with other bands. But we are looking to form some with other Indie bands , such as Slam Cartel. Once we have formed an alliance with a band we will use it to help us by holding joint gigs and maybe a joint album, then maybe split off when we have become more well known.
How we propose to get the press involved When our album is released we are planning to do a signing at gigs and at our tours which the press can be present and will also be giving interviews in the day. At the moment we are in local newspapers and local magazines. We hope to progress onto larger more widely recognised music magazines such as Kerrang.
Our Exact target audience Our target audience is anyone over the age of 18 ( due to explicit content) Who is into Indie music. We are aiming at people who will turn up to gigs. This is one of the main ways that we are going to market our band. This will encourage the audience of our music to go and buy the album rather than just downloading it illegally off of pirate websites.
How will the merchandising work Wherever we go to perform a gig there will be a merchandise stall available . This will be run by official venders at the venue which means we may loose a cut in the profit we are still being promoted. The funds raised from the merchandise will help go towards the promotion of the band and any other hidden costs.
What sort of CD and other art styles and ideas have we got? How will The Merchandise extend the brand image Our art work is of five “Dynobots” which is our bands logo and represents each five members in the band; this will be a well known image and the audience will know where it comes from when they see it.