Star image - Eminem.


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Star image - Eminem.

  1. 1. Kyle Minogue *
  2. 2. * *The creation of character identities for stars provides a point of identification for the audience/spectator which is especially important when lyrics often lack depth. *The construction of stars is central to the economics of the music industry – only stars guarantee sales and long careers *Star loyalty is a key ingredient – fans are loyal to the star *The audience knows its own tastes but the music industry has long been able to work around this – The construction of stars is one of the ways they do this. *The record industry is very dependent on stars – many record companies rely on a few big stars (or even just one) to provide stability
  3. 3. * *Stars are a phenomenon of consumption – that is they are a result of our modern culture of consumeriem. *There are a ranger of audience -> star relationships *EMOTIONAL AFFINITY * Most common, where ‘audience feels a loose attachment’ to the artist *SELF IDENTIFICATION * When the audience member places themselves in the same situation and persona of the star *IMITATION * This is apparently most common among the young and takes it beyond the ordinary. The audience -> star relationship acts as a sort of model *PROJECTION * This is when imitation ends up when it becomes extreme – it doesn’t happen often and it is when the fan’s behaviour becomes more than simple mimicking of clothing, hairstyle etc.
  4. 4. * ‘No machinery ever of itself and by itself made a star. That takes place in the depths of the collective unconscious’
  5. 5. * *Stardom is food for dreams and has escapist qualities *It’s about conspicuous consumption – the way the wealthy show off the fact that they are wealthy. *Stars are ambiguous as they are both ordinary and special – especially when thinking about the history of stardom – their behaviours were modelled and lifestyles desired and perhaps are now more influential and yet also more derided/deconstructed – the majority of the older audience holds their views of stars with a kind of postmodern knowingness *Stars could stand for whole segments of society. However, stars also tap into the ordinary and more recently perhaps, the notion of the dream life of a star has died – however, think about x- factor, BGT etc. Is the recent surge in the cult of celebrity related to economics? To our loss of ‘faith’ and secularisation?
  6. 6. * * Just as Nietzsche ‘announced’ that ‘God was dead’ perhaps it has almost become like that for society – it appears that it doesn’t have anything to believe in any more – those extravagant lifestyles of the rich and famous have fallen before our eyes – they have been ‘deconstructed in their own lifetime’. Conversely western culture seems to desire that ‘dream’ more and more…these ideas are worth a good deal of contemplation and are part of issues and debates in media studies. * They do sell a lifestyle we think is ordinary/achievable – it’s like us but better. Much of selling generally relies on this selling of a broader ‘lifestyle’ to some extent. * Conspicuous consumption may not be as acceptable as it once was….how do stars deal with this? Have they all adapted or are some ‘genres’ or stars still very conspicuously consuming? * The music industry/rock business has been seen as a destroyer as well as a kind of ‘dream factory’ * Has the industry become more or less rebellious? Destructive?
  7. 7. * *Stars can be political. Stars can serve legitimate interests. *Love is a predominant theme, with heterosexuality still the norm. *Are stars typed – are there ‘good guys’, ‘bad guys’, ‘rebels’ albeit with different labels – can we categorise them by ‘image’ rather than by genre or label? (And some have multiple images – e.g. Madonna, Kylie)
  8. 8. * PROMOTION PUBLICITY BODY OF WORK CRITICISM/COMMENTS * Who is the author of a star? * INDIVIDUAL – do they decide? * MULTIPLE – many authors can be seen in one piece of work - plurality * COLLECTIVE – the author is the sum of a team’s work * CORPORATE – the author is actually the company/business/institutional structure(s) * What do you think? * And from the AUDIENCE point of view… * How do we view a star? * What positions do we take? * Why do we watch/listen? Finally STARS ARE “Idols of consumption”