What Are Meta TagsMeta tags are HTML codes that are inserted into the header on a web page, after the title tag.They take a variety of forms and serve a variety of purposes, but in the context of search engineoptimization when people refer to meta tags, they are usually referring to the meta descriptiontag and the meta keywords tag.META tags are essentially tags which describe your web site to the search engine spiders. Thesetags previously factored into the ranking aspect of search engines, but this is no longer the case.META tags now are responsible for telling the spiders what your site is about. What your METAtag says may determine what kind of description your site has on search engine results. However,like we’ve said, these tags do NOT factor into ranking. So no matter how many keywords youuse in the META tag, you will not get any higher of a ranking.
Title and Description Tag in Search Results Meta Description Meta Title
What are Title Tags?Title tags, on the other hand, are a factor in the search engine rankings. If you look tothe top left of this page, you’ll see the name of this site and probably a briefdescription of what this site is about. This is the title tag. A title tag will typically comein this form: “Name of the site – brief description of site”. The title tag is particularlyimportant because it is the first thing people and spiders will see when looking at yoursite. For instance, when a person sees your site in a search engine, the title tag will bethe title for your site’s listing. Thus, it is important that, when creating title tags, youmake sure that they are SEO and people friendly.Using a keyword in the title is a goodidea, but only if it fits in the title.
What is Description TagMeta Descriptions, which are HTML attributes that provide concise explanations of thecontents of web pages, are commonly used by search engines on search result pages todisplay preview snippets for a given page.Optimal Length for Meta DescriptionRoughly 155 CharactersSyntax For writing Meta Description<meta name "description" content="Here is a description of the applicable page">Meta description tags, while not important to search engine rankings, are extremelyimportant in gaining user click-through from search engine result pages (SERPs). Theseshort paragraphs are webmasters opportunity to advertise content to searchers and letthem know exactly what the given page has with regard to what they’re looking for.The meta description should employ the keywords intelligently, but also create acompelling description that a searcher will want to click. Direct relevance to the page anduniqueness between each page’s meta description is key. The description should optimallybe between 150-160 characters
Other Meta TagsMeta Keywords: The Meta Keywords tag is used to list keywords that define the content of your site. In addition to wordsfrom the title, document body, and other areas search engines use keywords to properly index your site. The MetaKeywords tag is typically used for synonyms and alternates of title wordsMeta Robots: The Meta Robots tag controls search engine robots on a per-page basis. It tells Robots they may traversethe page, but not index it.Meta Author: The Meta Author tag will display the author of the document. This Meta tag will reference the name of theperson who developed the HTML/XML document being viewed. If you use the Meta Author tag, it is recommended to useit with the authors first and last name. It is not recommended to have the inclusion of the authors email address due tothe proliferation of Spam.Meta Revisit-after: How long you would like a search engine to wait before looking at your webpage again.Meta Expires: When the content will be outdated..Meta Content-Language: What language your document is written in. US English is identified as en-usMeta Revisit-after: How long you would like a search engine to wait before looking at your webpage again.