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What is an effective tourism brand

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West Coast Way
West Coast Way

How to identify and value a successful tourism brand to ensure successful tourism and ultimately economic growth and trough this develop sustainable business models by West Coast Way.

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frequent (frequently available/frequency) safe reliable informative fun affordable top quality easy to use accessible environmentally friendly community partner Road Tripping Carmen Lerm carmen@westcoastway.co.za Identify and value a successful tourism brand, because it is... #CultureRoute #FoodieRoute #ScenicRoute #BergRoute Tourism brand values that we strive for 16 Paternoster 17St Helena Bay & Shelly Point N7 N7 Blaauwberg Nature Reserve Koeberg Nature Reserve Melkbos- strand Atlantis Witzand Aquifer Nature Reserve 3 Silwer- stroom- strand !Khwa ttu San Culture & Education Centre 41 2 Mamre Werf Groote Post 12 7 6 5 M19 Cape Town Cape Town Namibia Hopefield Koringberg Eendekuil 24Moorreesburg 23 Darling Darling Brew Experience 9 Thali Thali Game Lodge 15 Jacobsbaai 14 Saldanha Langebaan Yzerfontein 13 20 West Coast Fossil Park 18 11 8 19 West Coast National Park West Coast National Park 10 35 Goedverwacht & Wittewater 36 Velddrif Laaiplek Port Owen Elands Bay 28 Rocherpan Nature Reserve 27 Dwarskersbos 26 Redelinghuys Verlorenvlei30 Aurora “Centre of the Universe” 29 33 Piekenierskloof Mountain Resort 31 Citrusdal 32 25 NEW NEW Scenic Route Foodie Route Culture Route Berg Route Malmesbury 21 Riebeek Valley 22 West Coast Way West Coast Way West Coast Way West Coast Way

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What is an effective tourism brand

  • 1. frequent (frequently available/frequency) safe reliable informative fun affordable top quality easy to use accessible environmentally friendly community partner Road Tripping Carmen Lerm carmen@westcoastway.co.za Identify and value a successful tourism brand, because it is... #CultureRoute #FoodieRoute #ScenicRoute #BergRoute Tourism brand values that we strive for 16 Paternoster 17St Helena Bay & Shelly Point N7 N7 Blaauwberg Nature Reserve Koeberg Nature Reserve Melkbos- strand Atlantis Witzand Aquifer Nature Reserve 3 Silwer- stroom- strand !Khwa ttu San Culture & Education Centre 41 2 Mamre Werf Groote Post 12 7 6 5 M19 Cape Town Cape Town Namibia Hopefield Koringberg Eendekuil 24Moorreesburg 23 Darling Darling Brew Experience 9 Thali Thali Game Lodge 15 Jacobsbaai 14 Saldanha Langebaan Yzerfontein 13 20 West Coast Fossil Park 18 11 8 19 West Coast National Park West Coast National Park 10 35 Goedverwacht & Wittewater 36 Velddrif Laaiplek Port Owen Elands Bay 28 Rocherpan Nature Reserve 27 Dwarskersbos 26 Redelinghuys Verlorenvlei30 Aurora “Centre of the Universe” 29 33 Piekenierskloof Mountain Resort 31 Citrusdal 32 25 NEW NEW Scenic Route Foodie Route Culture Route Berg Route Malmesbury 21 Riebeek Valley 22 West Coast Way West Coast Way West Coast Way West Coast Way