Your SlideShare is downloading. ×
Real Time Web - The Third Leg of Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Real Time Web - The Third Leg of Marketing

2,892
views

Published on

Find out more about what the real time web is all about. How has it evolved? How does it affect marketing as we know it? What is the future of real time web? What is augmented reality?

Find out more about what the real time web is all about. How has it evolved? How does it affect marketing as we know it? What is the future of real time web? What is augmented reality?


1 Comment
8 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,892
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
114
Comments
1
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • What about real-time data on equipment, health conditions. Haven’t logistics companies seen a huge benefit from real-time management and information?What about Augmented reality? It is so close and with mobiles enabling this capability what could be may just be more amazing than we imagined 5-10 years ago.
  • Transcript

    • 1. © West17Media, 2009
      Real-Time Web
      The Third Leg of Marketing
      Roger Kondrat
      West17Media
    • 2. What I’m going to talk about…
      • State of marketing relative to Real-Time
      • 3. Who’s using it?
      • 4. Strategic impact of Real-Time
      • 5. What tools?
      © West17Media, 2009
    • 6. © West17Media, 2009
      The state of Marketing
      KindaSorta
    • 7. Marketing: A Divided World
      Offline Marketing
      Online Marketing
      Measureable
      Endless
      Niche marketing
      Geo-targeting
      Research
      Cost effective
      Relevance
      Slow
      Planned
      Expensive
      Inflexible
      Experienced
      © West17Media, 2009
      Real-time Web
    • © West17Media, 2009
      Information overload
      In real-time
    • 12. © West17Media, 2009
    • 13. © West17Media, 2009
      Real-timeexamples
    • 14. Politicians did it first (20+ years ago)
      © West17Media, 2009
      Election Calendar
    • 15. The Real-Time Web on Twitter…
      “After celebrating a Nov. 20th, 2008 soft opening, the roving vehicle has emerged as a social-networking juggernaut, drawing 300 to 800 people each time it parks….”
    • 16. Google Latitude
      © West17Media, 2009
      • where they have been
      • 17. manage those tracks
      • 18. get alerted when friends are nearby
    • © West17Media, 2009
      Strategic Impact of Real-Time
    • 19. We need to think not just about the message
      Not just about the audience
      Not just about the price
      But timing in the Micro-second
      Don’t create the demand…FEED it
      © West17Media, 2009
    • 20. Tools & Resources
      © West17Media, 2009
    • 21. Augmented Web
      iPhone
      Yelp
      UrbanSpoon
      DA Transit
      Layar
      © West17Media, 2009
    • 22. © West17Media, 2009
      The Future!
      Food for thought...
    • 23. Thank You
      West17Media: www.west17media.com
      Email: roger@west17media.com
      Twitter: @roger
      Social Media Innovation Summit:
      www.socialmediainnovationsummit.com
    • 24. Join our Social Media Community
      Keep the conversation going.
      facebook.com/wesT17media
      © West17Media, 2009
      consulting@ west17media.com
      Accountability, Measureable, Business-centric Marketing