© West17Media, 2009<br />Real-Time Web<br />The Third Leg of Marketing<br />Roger Kondrat<br />West17Media<br />
What I’m going to talk about…<br /><ul><li> State of marketing relative to Real-Time
Who’s using it?
 Strategic impact of Real-Time
What tools?</li></ul>© West17Media, 2009<br />
© West17Media, 2009<br />The state of Marketing<br />KindaSorta<br />
Marketing: A Divided World<br />Offline Marketing<br />Online Marketing<br />Measureable<br />Endless<br />Niche marketing...
 Instant
 Reactive
 Organic
 Micro-trends</li></li></ul><li>© West17Media, 2009<br />Information overload<br />In real-time<br />
© West17Media, 2009<br />
© West17Media, 2009<br />Real-timeexamples<br />
Politicians did it first (20+ years ago)<br />© West17Media, 2009<br />Election Calendar<br />
The Real-Time Web on Twitter…<br />“After celebrating a Nov. 20th, 2008 soft opening, the roving vehicle has emerged as a ...
Google Latitude<br />© West17Media, 2009<br /><ul><li> where they have been
 manage those tracks
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Real Time Web - The Third Leg of Marketing

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Find out more about what the real time web is all about. How has it evolved? How does it affect marketing as we know it? What is the future of real time web? What is augmented reality?

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  • What about real-time data on equipment, health conditions. Haven’t logistics companies seen a huge benefit from real-time management and information?What about Augmented reality? It is so close and with mobiles enabling this capability what could be may just be more amazing than we imagined 5-10 years ago.
  • Real Time Web - The Third Leg of Marketing

    1. 1. © West17Media, 2009<br />Real-Time Web<br />The Third Leg of Marketing<br />Roger Kondrat<br />West17Media<br />
    2. 2. What I’m going to talk about…<br /><ul><li> State of marketing relative to Real-Time
    3. 3. Who’s using it?
    4. 4. Strategic impact of Real-Time
    5. 5. What tools?</li></ul>© West17Media, 2009<br />
    6. 6. © West17Media, 2009<br />The state of Marketing<br />KindaSorta<br />
    7. 7. Marketing: A Divided World<br />Offline Marketing<br />Online Marketing<br />Measureable<br />Endless<br />Niche marketing<br />Geo-targeting<br />Research<br />Cost effective<br />Relevance<br />Slow<br />Planned<br />Expensive<br />Inflexible<br />Experienced<br />© West17Media, 2009<br />Real-time Web<br /><ul><li> Fast
    8. 8. Instant
    9. 9. Reactive
    10. 10. Organic
    11. 11. Micro-trends</li></li></ul><li>© West17Media, 2009<br />Information overload<br />In real-time<br />
    12. 12. © West17Media, 2009<br />
    13. 13. © West17Media, 2009<br />Real-timeexamples<br />
    14. 14. Politicians did it first (20+ years ago)<br />© West17Media, 2009<br />Election Calendar<br />
    15. 15. The Real-Time Web on Twitter…<br />“After celebrating a Nov. 20th, 2008 soft opening, the roving vehicle has emerged as a social-networking juggernaut, drawing 300 to 800 people each time it parks….”<br />
    16. 16. Google Latitude<br />© West17Media, 2009<br /><ul><li> where they have been
    17. 17. manage those tracks
    18. 18. get alerted when friends are nearby</li></li></ul><li>© West17Media, 2009<br />Strategic Impact of Real-Time<br />
    19. 19. We need to think not just about the message<br />Not just about the audience<br />Not just about the price<br />But timing in the Micro-second<br />Don’t create the demand…FEED it<br />© West17Media, 2009<br />
    20. 20. Tools & Resources<br />© West17Media, 2009<br />
    21. 21. Augmented Web<br />iPhone<br />Yelp<br />UrbanSpoon<br />DA Transit<br />Layar<br />© West17Media, 2009<br />
    22. 22. © West17Media, 2009<br />The Future!<br />Food for thought...<br />
    23. 23. Thank You<br />West17Media: www.west17media.com<br />Email: roger@west17media.com<br />Twitter: @roger<br />Social Media Innovation Summit:<br />www.socialmediainnovationsummit.com<br />
    24. 24. Join our Social Media Community<br />Keep the conversation going.<br />facebook.com/wesT17media<br />© West17Media, 2009<br />consulting@ west17media.com<br />Accountability, Measureable, Business-centric Marketing<br />
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