#CRO: Conversion Rate Optimization 101

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Learn how conversion rate optimization can have a huge impact on your business.

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  • #CRO: Conversion Rate Optimization 101

    1. 1. FREE! 90 Day PassDID YOU FILL OUT OUR CONTACTFORM?We are giving away FIVE (5) 90 daypasses to attendees who subscribeto our email list today Your logo here. © West17Media, 2011 See Master Slide
    2. 2. CONVERSION RATE OPTIMIZATIONDon’t panic, this is easy stuff! We’ll have some fun too. Your logo here. See Master Slide © West17Media, 2009
    3. 3. Who is Roger Kondrat?• Entrepreneur• Professional Speaker (Canada, UK, US)• Director of Strategy, West17Media• Social Media Consultant• Former Blogger• Hockey & Rugby lover Your logo here. © West17Media, 2009 See Master Slide
    4. 4. West17Media - Everything Digital• Search Optimization (SEO)• Search Marketing (SEM)• Managed Email Marketing• Content Creation & Optimization• Video• Mobile• Training• Flying Monkeys are cool.. Are you paying Your logo here. © West17Media, 2009 See Master Slide
    5. 5. What are we going to talk about?• What is Conversion Rate Optimization (#CRO)• Different areas of CRO• Test! (just kidding, but workgroups are involved)• Q&A Your logo here. © West17Media, 2009 See Master Slide
    6. 6. WHAT IS CONVERSION RATEOPTIMIZATION (#CRO)CRO is a method of refining your website toimprove the rate customers convert tosubscribers, buyers or whatever your goal isfrom a visit. Your logo here. See Master Slide © West17Media, 2009
    7. 7. What this means to you!MORE MONEY PER CLICK/VISITOR! BETTERRETURN ON INVESTMENT (AKA. ROI) Your logo here. See Master Slide © West17Media, 2009
    8. 8. HOW!!!First let’s categorize CRO and then poke thedragon.Pre-deployment Live AnalyticsTesting Real World Testing Testing Your logo here. See Master Slide © West17Media, 2009
    9. 9. Pre-deployment Your logo here. See Master Slide © West17Media, 2009
    10. 10. Pre-deployment Your logo here. See Master Slide © West17Media, 2009
    11. 11. Pre-deployment Thoughts? Your logo here. See Master Slide © West17Media, 2009
    12. 12. Pre-deployment 10% 90% Thoughts? Your logo here. See Master Slide © West17Media, 2009
    13. 13. Pre-deployment Thoughts? Your logo here. See Master Slide © West17Media, 2009
    14. 14. Pre-deployment 10% 90% Thoughts? Your logo here. See Master Slide © West17Media, 2009
    15. 15. Live - What are users ‘actually’ Your logo here. See Master Slide © West17Media, 2009
    16. 16. Live - What are users ‘actually’ Your logo here. See Master Slide © West17Media, 2009
    17. 17. Live - What are users ‘actually’ Your logo here. See Master Slide © West17Media, 2009
    18. 18. Live - What are users ‘actually’ Your logo here. See Master Slide © West17Media, 2009
    19. 19. Live - Where are users clicking? Your logo here. See Master Slide © West17Media, 2009
    20. 20. Live - Where are users clicking? Your logo here. See Master Slide © West17Media, 2009
    21. 21. Are you tracking Events?• Visited URL - When a visitor loads a specified web page on your site.• Clicked Element - When a visitor clicks on a specified page item, typically a link, button or other kind of visual.• Form Submission - When a visitor successfully submits a web form to your website.• Custom Event - These are events tracked through our APIs that can occur from places other than your website.• How to Track a Visit to a URL Your logo here. See Master Slide © West17Media, 2009
    22. 22. Just a small snap shot of themountain of data we review inaddition to Google Analytics Your logo here. See Master Slide © West17Media, 2009
    23. 23. Just a small snap shot of the mountain of data we review in addition to Google Analytics*Context: We ran this last night Your logo here. See Master Slide © West17Media, 2009
    24. 24. What you may have heard• A/B• Multivariate• Your logo here. See Master Slide © West17Media, 2009
    25. 25. Knowledge on it’s head• Do forms affect conversion rates?• Does the form’s length affect conversion rates?• What are some of your experiences? Your logo here. See Master Slide © West17Media, 2009
    26. 26. LETS GET TO WORK! YOU ARE THEOPTIMIZERS NOW!We are putting the rubber to the groundand testing what you learned about CRO orthink you know. This is a chance to learn byASKING and being pushed to DO Your logo here. See Master Slide © West17Media, 2009
    27. 27. Rules / Logistics• Choose a website from one of your team members• If you choose (insert team members name aka Bob) website, then Bob becomes your team leader and presents what discussed• We will load Bob’s website up on the main screen• Bob talks about what the team feels can be optimized• We discuss it. **YOU ARE THE USERS NOW** Your logo here. See Master Slide © West17Media, 2009
    28. 28. BY THE WAY - FOR ATTENDEESA couple special offers before QUESTIONS• We are offering 90 days of A/B Testing for $999 (normally $2500+)• *Book a free consultation today and get 1hr (1 on 1) no charge. Your logo here. See Master Slide © West17Media, 2009
    29. 29. Your logo here.© West17Media, 2009 See Master Slide
    30. 30. Contact Details• http://www.west17media.com• http://twitter.com/roger• Facebook Community (http://www.facebook.com/west17media) Your logo here. © West17Media, 2011 See Master Slide

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