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What Is (And Isn't) SEO? Seems pretty straightforward, but is it?
Many would have you believe search engine optimization is a complex endeavor, and certainly it can be. Large, multi-language sites that serve multiple constituencies can be a bear to optimize, let alone develop targeted rank for.
Small businesses have different challenges, though. Unlike companies with marketing and advertising budgets, many small businesses tackle online marketing in their "spare" time. That's who this presentation is for - the small business person whose time is valuable and limited.