What is SEO?^
Wesley PicotteWesleyPicotte.comNaturalApertures.com@anaturephotogWrong WesleyRight WesleyGoogle Image Search“Wesley Picott...
SEO is the processof maximizing thenumber of visitorsto a Web site byensuring that thesite remains highon the list ofresul...
SEO is the processof maximizing thenumber of visitorsto a Web site byensuring that thesite remains highon the list ofresul...
SEO = solving problems
Wait…What!?
Why do we search?
to understandfindlearnresearchplanimprovecomparevalidatebuy…
And this…
and this…
and this…
is how.
More about “how” later.
I’ll rank you#1 for$49.99, bro.
It’s freesite traffic,bro.
It’s time we face reality, my friends…We’renot exactly rocket scientists
And while some thingshappen just once
SEO doesn’t.
Fascinating.But then,what is SEO?
SEO is the processof maximizing thenumber of visitorsto a Web site byensuring that thesite remains highon the list ofresul...
Photo Credit:HikingArtist.com
Image Credit: Goff
Search enginesmade search rankKeywordsare goodsh*t, yo.about keywords
So SEOs madewebsites shittywith keywords A DOG IS AN ANIMALBECAUSE IT IS A DOG.A DOG IS NOT A CAT. ADOG HAS DOG FUR. A DOG...
Search results suffered…Google responded.Photo Credit:SEOBook.com
Search enginesmade search rankabout links. Links aregood sh*t,yo.
So SEOsmade the webyour websitelots of linksshitty with links
Search results suffered…Google responded.
Search enginesmade search rankContent isgood sh*t,yo.about content
So SEOsshitty with contentmade websites
Search results suffered…Google responded.
Source:http://seopalbg.com/google-algorithm-changes-1998-2012-infographic/
What thef*ck?
#1 on Google’sSource:http://www.google.com/about/company/philosophy/10 Things list“Focus on the user and all else will fol...
SEO = solving problems
SEO = your problems/
Buyer’s Journey.Welcome to the
fueled by informationfound online.A buying process
Notagain!?
Why do we search?to understandfindlearnresearchplanimprovecomparevalidatebuy…
How do we search?Why should I change?What if I do nothing?What else will change if I do?What do I need to understand to be...
This is yourprospect
This is yourbuyer
Your prospect knows onlythat a problem or need exists.Does not know about you.
Your buyer is informed.Done his research.Knows what hewants & from whom.
Information gathered about a need orproblem turns prospects into buyers
informationAware of need.Unaware of solutionsor providersunderstandfindlearnresearchplanimprovecomparevalidatebuy…
informationBetter understanding of need.Asks questions online, seeks info.Beginning to understandoptions for solutions.und...
informationHas narrowed down options.Looking at specific providers.Comparing offerings, pricing.understandfindlearnresearc...
informationReady tobuyunderstandfindlearnresearchplanimprovecomparevalidatebuy…
SEO = solving problems
SEO = solving problemsSEO = solving problemswith information found (and findable) online
SEO = solving problemsSEO = solving problemswith information found (and findable) onlinethat solves your customer’s problems
SEO = solving problemsSEO = solving problemswith information found (and findable) onlinethat solves your customer’s proble...
I’m afu*kingowl!
buyerAsk your customers.Whatever. Sure.What do youwant to know?
Ask your peers.
Ask your friends.
Use free tools.KeywordEye.co.ukGoogle AdWords Keyword ToolWordtracker Keyword Suggestion ToolSEMRush
10 questions.41 respondents.Twitter, forums.
Describe your experience with searchengine optimization?
Describe your use of social media?
I regularly use the following to promotemy photography or related services?
How important are each of thefollowing to your promotional goals?
My main source of new sales /business leads is:
I earn revenue from:
I am a:
How I’ll use this data
Editorial CalendarGuest posts & articles“Atomization”Email captureMore surveysHow I’ll use this data
Site Optimization eBook>> Get it right here
Blog PostsSEOPhotography SEO: Search + Social + ContentThematic SEO for Photography WebsitesWhy Photographers Should Embra...
Thanks!A dog in a barWearing a jacket and tieToilet water—neat!by Matt Consoli
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
What Is (And Isn't) SEO
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What Is (And Isn't) SEO

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What Is (And Isn't) SEO? Seems pretty straightforward, but is it?

Many would have you believe search engine optimization is a complex endeavor, and certainly it can be. Large, multi-language sites that serve multiple constituencies can be a bear to optimize, let alone develop targeted rank for.

Small businesses have different challenges, though. Unlike companies with marketing and advertising budgets, many small businesses tackle online marketing in their "spare" time. That's who this presentation is for - the small business person whose time is valuable and limited.

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What Is (And Isn't) SEO

  1. 1. What is SEO?^
  2. 2. Wesley PicotteWesleyPicotte.comNaturalApertures.com@anaturephotogWrong WesleyRight WesleyGoogle Image Search“Wesley Picotte”Read the postabout howmy face gotsmashed here
  3. 3. SEO is the processof maximizing thenumber of visitorsto a Web site byensuring that thesite remains highon the list ofresults returnedby...
  4. 4. SEO is the processof maximizing thenumber of visitorsto a Web site byensuring that thesite remains highon the list ofresults returnedby...
  5. 5. SEO = solving problems
  6. 6. Wait…What!?
  7. 7. Why do we search?
  8. 8. to understandfindlearnresearchplanimprovecomparevalidatebuy…
  9. 9. And this…
  10. 10. and this…
  11. 11. and this…
  12. 12. is how.
  13. 13. More about “how” later.
  14. 14. I’ll rank you#1 for$49.99, bro.
  15. 15. It’s freesite traffic,bro.
  16. 16. It’s time we face reality, my friends…We’renot exactly rocket scientists
  17. 17. And while some thingshappen just once
  18. 18. SEO doesn’t.
  19. 19. Fascinating.But then,what is SEO?
  20. 20. SEO is the processof maximizing thenumber of visitorsto a Web site byensuring that thesite remains highon the list ofresults returnedby...SEO is the process ofmaximizing the numberof visitors to a Website by ensuring thatthe site remains highon the list of resultsreturned by...Photo Credit:Wild Guru Larry via Photopin cc
  21. 21. Photo Credit:HikingArtist.com
  22. 22. Image Credit: Goff
  23. 23. Search enginesmade search rankKeywordsare goodsh*t, yo.about keywords
  24. 24. So SEOs madewebsites shittywith keywords A DOG IS AN ANIMALBECAUSE IT IS A DOG.A DOG IS NOT A CAT. ADOG HAS DOG FUR. A DOG ISMANS BEST FRIEND. EVERY DOGHAS ITS DOG DAY.THERE ARE BIGDOGS, LITTLE DOGS, ANDDOGS IN BETWEEN. A DOGCAN BE WILD, A DOGCAN BE FRIENDLY...
  25. 25. Search results suffered…Google responded.Photo Credit:SEOBook.com
  26. 26. Search enginesmade search rankabout links. Links aregood sh*t,yo.
  27. 27. So SEOsmade the webyour websitelots of linksshitty with links
  28. 28. Search results suffered…Google responded.
  29. 29. Search enginesmade search rankContent isgood sh*t,yo.about content
  30. 30. So SEOsshitty with contentmade websites
  31. 31. Search results suffered…Google responded.
  32. 32. Source:http://seopalbg.com/google-algorithm-changes-1998-2012-infographic/
  33. 33. What thef*ck?
  34. 34. #1 on Google’sSource:http://www.google.com/about/company/philosophy/10 Things list“Focus on the user and all else will follow.”
  35. 35. SEO = solving problems
  36. 36. SEO = your problems/
  37. 37. Buyer’s Journey.Welcome to the
  38. 38. fueled by informationfound online.A buying process
  39. 39. Notagain!?
  40. 40. Why do we search?to understandfindlearnresearchplanimprovecomparevalidatebuy…
  41. 41. How do we search?Why should I change?What if I do nothing?What else will change if I do?What do I need to understand to be smart aboutthis problem?What do others do?What are the possible solutions and alternatives?Who has the most expertise?who are the thought leaders?Why should I trust your company?What do I get out of it if I do?How have your helped other people?
  42. 42. This is yourprospect
  43. 43. This is yourbuyer
  44. 44. Your prospect knows onlythat a problem or need exists.Does not know about you.
  45. 45. Your buyer is informed.Done his research.Knows what hewants & from whom.
  46. 46. Information gathered about a need orproblem turns prospects into buyers
  47. 47. informationAware of need.Unaware of solutionsor providersunderstandfindlearnresearchplanimprovecomparevalidatebuy…
  48. 48. informationBetter understanding of need.Asks questions online, seeks info.Beginning to understandoptions for solutions.understandfindlearnresearchplanimprovecomparevalidatebuy…
  49. 49. informationHas narrowed down options.Looking at specific providers.Comparing offerings, pricing.understandfindlearnresearchplanimprovecomparevalidatebuy…
  50. 50. informationReady tobuyunderstandfindlearnresearchplanimprovecomparevalidatebuy…
  51. 51. SEO = solving problems
  52. 52. SEO = solving problemsSEO = solving problemswith information found (and findable) online
  53. 53. SEO = solving problemsSEO = solving problemswith information found (and findable) onlinethat solves your customer’s problems
  54. 54. SEO = solving problemsSEO = solving problemswith information found (and findable) onlinethat solves your customer’s problemsand that uses their language
  55. 55. I’m afu*kingowl!
  56. 56. buyerAsk your customers.Whatever. Sure.What do youwant to know?
  57. 57. Ask your peers.
  58. 58. Ask your friends.
  59. 59. Use free tools.KeywordEye.co.ukGoogle AdWords Keyword ToolWordtracker Keyword Suggestion ToolSEMRush
  60. 60. 10 questions.41 respondents.Twitter, forums.
  61. 61. Describe your experience with searchengine optimization?
  62. 62. Describe your use of social media?
  63. 63. I regularly use the following to promotemy photography or related services?
  64. 64. How important are each of thefollowing to your promotional goals?
  65. 65. My main source of new sales /business leads is:
  66. 66. I earn revenue from:
  67. 67. I am a:
  68. 68. How I’ll use this data
  69. 69. Editorial CalendarGuest posts & articles“Atomization”Email captureMore surveysHow I’ll use this data
  70. 70. Site Optimization eBook>> Get it right here
  71. 71. Blog PostsSEOPhotography SEO: Search + Social + ContentThematic SEO for Photography WebsitesWhy Photographers Should Embrace Content MarketingThe Six Reasons Photographers Should Claim Their Google AuthorshipSocial MediaNo One Cares About Your PhotographsThe Serious Photographer’s 80/20 Rule for Social MediaSocial Media Killed the Hard SellWhat The New Twitter Filter Means For PhotographersOnline MarketingThe Customer Journey and Why It’s Crucial for PhotographersThe Photographer’s Value Knowledge GapA Guide to Photography Affiliate ProgramsContent Marketing for Photographers: Customer Personas Part 1 (2, & 3)
  72. 72. Thanks!A dog in a barWearing a jacket and tieToilet water—neat!by Matt Consoli

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