Employer branding with careers page

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Your Careers Page is a channel to build your brand, target the candidates you’re looking for, and showcase why your organization is where those candidates want to work. It’s a central hub where millions of LinkedIn members can stay in the loop on your company, get updates on company news, products and services, and job openings. Just like any other space on the internet, your Careers Page should represent your organization in the way that you intend.

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Employer branding with careers page

  1. 1. Talent Solutions Best PracticesLinkedIn Careers PageYour Careers Page is a channel to build your brand, target the candidates you’re looking for, andshowcase why your organization is where those candidates want to work. It’s a central hub wheremillions of LinkedIn members can stay in the loop on your company, get updates on companynews, products and services, and job openings. Just like any other space on the internet, yourCareers Page should represent your organization in the way that you intend.1. BannerYour banner should engage your audience and 1showcase your brand.2. SummaryHelp candidates identify with your organization andentice them to want to learn more. Keep this areabrief. 23. Jobs You May Be Interested In 3This field matches jobs based on profile of theperson who is looking at the page.4. Image or VideoIn this field, you can add an image or a video aswell as text to describe what it’s like to work at your 4organization. Videos are a great way to add visualengagement and to tell your company’s story.5. Employee QuotesEmployees are the best ambassadors, so let themshine. To include employee quotes, you’ll need tobe connected to the employees being quoted.6. Custom Module 5Add creative flair to your careers page. Considerculture, awards, or products in this module. Thisfield can have 1 image, and up to 500 characters. 6©2012 LinkedIn Corporation. All Rights Reserved.

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