Attractive jobpostings
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Attractive jobpostings

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Remember that LinkedIn is a professional social networking site where 80% of members are passive, and only 20% are actively seeking employment. Because LinkedIn is not an active job board, the ...

Remember that LinkedIn is a professional social networking site where 80% of members are passive, and only 20% are actively seeking employment. Because LinkedIn is not an active job board, the majority of members are not visiting the site to find a job. It’s not enough to post a job and hope that the right candidate will come along. Once you’ve posted a job, selectively share it with the right audience: your network, related groups, and your Twitter following. Another best practice is to ask your hiring manager to share the job across their networks and groups as well.

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Attractive jobpostings Document Transcript

  • 1. Talent Solutions Best PracticesAttract Passive & Active Candidates with YourJob PostPost a Job1. Job & Company BasicsIn a world of uniqueness, avoid creativity in the job title.Search for similar jobs and find a common title thatcandidates will recognize. Be sure to pick your 1company’s name from the Company dropdown menu sothe job is connected to your Company page. 22. Postal Code & LocationIf the position is for multiple locations, label each city inthe Locations field and use the Postal Code field toreflect the city with the largest population. 33. Additional BasicsAmong these standard fields, Industry can be tricky. Forthis field, choose either industry for job role, or yourorganization. 44. Job DescriptionIn the job description, describe your perfect candidate. Ifthey were looking at this job, what would make them 5consider this opportunity and your organization, at thistime?5. Desired Skills & ExperienceHighlight the most critical skills and experience 6necessary for this position.6. Company DescriptionDescribe what it’s like to work for your organization. Is ita fast-paced scrappy start-up or an establishedorganization with great benefits? Do you have a meal ortransportation program? Paint a picture of your 7organization’s culture.7. Job PosterPost this job as you or on behalf of a colleague in your 8organization. Showing the job poster’s profile is a greatway to encourage candidates to start a conversation andnetwork into the role.8. Applicant Routing optionsIf you direct candidates to an ATS, be certain to linkdirectly to the job posting in your ATS, not yourcompany’s general careers page. If you allowapplications through LinkedIn, you can track applicantsin one place.©2012 LinkedIn Corporation. All Rights Reserved.
  • 2. Talent Solutions Best PracticesWhat to Consider when Posting a Job on a Passive Network Remember that LinkedIn is a professional social networking site where 80% of members are passive, and only 20% are activelyseeking employment. Because LinkedIn is not an active job board, the majority of members are not visiting the site to find a job. It’snot enough to post a job and hope that the right candidate will come along. Once you’ve posted a job, selectively share it with theright audience: your network, related groups, and your Twitter following. Another best practice is to ask your hiring manager to sharethe job across their networks and groups as well.Share Your Job1. Go to the job posting on LinkedIn.com and 1select “Share this job” on the right side of thepage.2. Then, select where and with whom you wouldlike to share the job. 2©2012 LinkedIn Corporation. All Rights Reserved.