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My -Brand- Idea | www.my-brand-idea.com

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  • 1. MY-BRAND-IDEA.comMy idea: Bringing customers in the boardroom of brands. Involve customers byasking them to share their ideas and needs about their beloved brands. My-brand-idea.com facilitates brands to listen, conversate and collaborate with theircustomers to optimize the customer experience and benefit from the great ideasthey provide.Without customers a brand does not exist!Werner van Beusekom | werner@my-brand-idea.com | LinkedInstrategic concept developer and author of the crossmediatoolbox.nl & socialmediatoolbox.nl
  • 2. why MY-BRAND-IDEA.COm1. Why guessing what customers want? Instead of asking them directly!2. New media changed the definition of marketing and the way to communicate.3. Customers know best what they want from the brand.4. Let your customers experience you are REALLY listening.5. Build a strong relationship with your customers.6. Ideas help brands survive, grow and evolve.7. Customers are the most valuable asset a brand can possess.8. Customer ideas and feedback lead to new opportunities.9. Customers pay our bills. No customers, no future.10. Participate, acknowledge and collaborate.
  • 3. Inspired by1. Prof. dr. Steven van Belleghem’s books:The Conversation ManagerThe Conversation Company2. Mystarbucksidea.com3. Ideastorm.com (Dell)4. Personal experience based on feedback of my customers.5. The growing need for brands to collaborate with their customers.6. The many opportunities new media can offer for brands.7. Examples of brands who didn’t listen to their customers and got ‘punished’by ignoring them.
  • 4. Concept1. www.my-brand-idea.com is a portal to brand communities. All brands havetheir own domain name (link to community). For example: myappleidea.com.2. On my<brandname>idea.com customers can post their ideas after registration.3. Now the customer can post his idea(s) and interact with the brand as-well as withother customers.4. When the idea is posted everyone can vote/rate it.5. When ideas get a high voting/rating level (x-number of likes) they move automaticallyto the ‘top ranked ideas’. In this section the ideas will be openly discussed with allthe other customers and the brand. The brand provides a special team of employees(brand manager, CMO, R&D manager or even CEO) to interact in the discussions/conversations.
  • 5. 6. By discussing/brainstorming about the ideas, the ideas get better.The positive effect: building revolutionary ideas to increase the value for boththe brand and the customer.7. Because the special team of the brand is involved they can judge if the ideascan be implemented.8. When the ideas are ready to implement, they get launched in real life and willbe embraced by the fans.9. The customer who’s (basic) idea is getting implemented will be rewarded bythe brand (financial,VIP card, free purchase, extra discount on purchases, etc).Also the customer get’s rewarded with a ‘boardroomticket’ for a (live)brainstorm event.Concept
  • 6. Note:I didnt bought the domain names to make money buy selling them. I bought them because I believe in the concept. If brands want tobuy their domain name because they don’t want to participate I sell the domain name for € 7,99 (the amount I paid for it).What is in it for brands?!1. One portal/concept for all brand communities.Therefore easy to find.2. Brands don’t have to invest to build their own community.3. Participation is free of charge both for customers and brands.4. Getting value out of their fans.5. Opportunity for brands to REALLY listen en interact with their customers.6. Brands have control over their personal dashboard (analytics).7. Brands can post also ideas for review before launching.8. Increase customer loyalty and customer experience.9. Increasing word-of-mouth.10. Interested in more benefits? Contact me: werner@my-brand-idea.com
  • 7. My idea.comClaimed domain namesMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.com
  • 8. My idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comMy idea.comClaimed domain names
  • 9. MIJN IDEE.nlMIJN IDEE.nlMIJN IDEE.nlMIJN IDEE.nlMIJN IDEE.nlMIJN IDEE.nlMIJN IDEE.nlMIJN IDEE.nlMIJN IDEE.nlClaimed domain namesMy idea.comMy idea.com My idea.com
  • 10. INTERESTED TO TALK ABOUT MYIDEA, Participate OR INVEST?PLEASE CONTACT ME.Werner van Beusekom | werner@my-brand-idea.com | LinkedInstrategic concept developer and author of the crossmediatoolbox.nl & socialmediatoolbox.nl