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The Trim Slim Shape™ Program
Test Market Results

1
The state of American Health
(why we launched the TSS™ Program)

2
U.S. – Leading in Health Spending, but not leading in
health?
• America is ranked 37th in world health.

• Over 2/3 are ov...
The world is getting heavier and unhealthier:
• Globally 1.6 BN people are overweight; 400MM are obese.
• By 2015 it will ...
Health Risks of being overweight include:
• Stroke
• Heart Disease; High Blood Pressure, High Cholesterol
• Type 2 Diabete...
Most people lose muscle when they diet:
Typical diet: 20 lbs. weight loss = 8 lbs. muscle loss
This permanently ‘slows’ yo...
The ViSalus Trim Slim Shape™ Program targets the 3 key
issues of losing weight:
1. Eating proper nutrition while cutting c...
Program Results

8
The majority of participants had tried to lose weight in
the past.
Tried to Lose Weight in Past Year

No

18%

82%

Yes

B...
Eating less and exercise were primary weight loss
attempts.
Prior Weight Loss Attempts
%
Ate Less Food

56%

Exercised

56...
Participants claim to have gained almost 50 pounds on
average over the past 10 years.
lbs.

235.2

185.9

#

10 Years Ago
...
Weight Loss Summary

12
TSS jumpstarts weight loss!
- Participants lost about 6 pounds in their first week.
lbs.

Average Weight Loss*

10.4
9.3

...
TSS provides a steady weight loss!
- Participants lost about 6 pounds in their first week and continued to lose 2 pounds p...
Of the Participants who stayed with the program the full
12 weeks, average weight loss was over 23 pounds
- One participan...
By 12 weeks, Participants lost 12 inches off their chest/
waist/hips.
Inches

Average Inches Lost*
12.0

9.3

Average
Inch...
1 lb. of fat is about the size of a large grapefruit,
so participants see dramatic results!
Program designed to burn fat, ...
TSS helps overall well being in addition to weight loss!
%

How You Feel Today
(Excellent/Very Good)
76

Participants

26
...
TSS also helps energy levels and improving sleep
patterns after 1 week use.
Benefits
Energetic
Throughout the Day

Calm an...
Almost all Participants experience additional benefits of
TSS after 10 weeks.
Benefits

%

Agree Completely
Week 1

Energe...
All Participants have positive ratings for the TSS
Products!
Overall TSS Product Rating
Good

13%

Very Good

26%

61%

Ex...
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Slim Trim Shape Progam Test Summary and Results

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Transcript of "Slim Trim Shape Progam Test Summary and Results"

  1. 1. The Trim Slim Shape™ Program Test Market Results 1
  2. 2. The state of American Health (why we launched the TSS™ Program) 2
  3. 3. U.S. – Leading in Health Spending, but not leading in health? • America is ranked 37th in world health. • Over 2/3 are overweight, and 1/3 are obese • Heart disease (#1), Cancer (#2) and Diabetes (#6) are also leading causes of mortality in the U.S., and are related to diet • Only 3% of Americans are eating a healthy & balanced diet (USDA survey of 21,500 Americans). None got their RDA. • 49% of food dollars is spent on fast foods
  4. 4. The world is getting heavier and unhealthier: • Globally 1.6 BN people are overweight; 400MM are obese. • By 2015 it will double – to almost ½ the Global Population! - 2.3 BN adults will be overweight - 700 MM will be obese • In the U.S. today, 2/3 are overweight; 90 Million are obese Source: World Health Organization 4
  5. 5. Health Risks of being overweight include: • Stroke • Heart Disease; High Blood Pressure, High Cholesterol • Type 2 Diabetes (a weight gain of 11-18 lbs. doubles the risk) • Cancers (endometrial, colon, gall bladder, prostate, kidney, post-menopausal breast cancer) • Fatty Liver disease • Chronic Venous Insufficiency (hampers leg muscle mobility) • Gallbladder disease • Breathing problems • Deep Vein Thrombosis • Arthritis – (every 2 lb. increase in weight increases risk 9-13%) • Sleep Apnea • Gout • Psychological & Social effects Source: Centers for Disease Control (CDC), 2007 5
  6. 6. Most people lose muscle when they diet: Typical diet: 20 lbs. weight loss = 8 lbs. muscle loss This permanently ‘slows’ your metabolism unless you rebuild muscle. If we gain the weight back, and then diet again, we can lose even more muscle.
  7. 7. The ViSalus Trim Slim Shape™ Program targets the 3 key issues of losing weight: 1. Eating proper nutrition while cutting calories & KEEPING MUSCLE 2. Boosting a tired or sluggish METABOLISM & ENERGY 3. Controlling HUNGER and the STRESS of dieting Simple to use for Weight Loss and Maintenance! 1. Use all 3 products twice per day with a sensible meal to lose weight 2. To keep weight from coming back, keep your Trim Slim Shape™ by using the products once per day 7
  8. 8. Program Results 8
  9. 9. The majority of participants had tried to lose weight in the past. Tried to Lose Weight in Past Year No 18% 82% Yes Base: 39 Participants. 9
  10. 10. Eating less and exercise were primary weight loss attempts. Prior Weight Loss Attempts % Ate Less Food 56% Exercised 56% Ate Lo-Cal Foods 39% Ate Less Fat 39% Skipped Meals 27% Took Supplements 27% Ate "Diet" Foods 15% Joined Weight Loss Program 10% Took Prescription Diet Pills 10% Base: 39 Participants. 10
  11. 11. Participants claim to have gained almost 50 pounds on average over the past 10 years. lbs. 235.2 185.9 # 10 Years Ago Starting TSS Day 0 Average Weight Base: 39 Participants. 11
  12. 12. Weight Loss Summary 12
  13. 13. TSS jumpstarts weight loss! - Participants lost about 6 pounds in their first week. lbs. Average Weight Loss* 10.4 9.3 7.9 Average Pounds Lost 5.9 Week 1 Participants: Week 2 Week 3 Week 4 38 31 29 24 *Note: Comparison made between Participant weekly weight to their baseline weight. 13
  14. 14. TSS provides a steady weight loss! - Participants lost about 6 pounds in their first week and continued to lose 2 pounds per week for the 8 week trial. One person stayed on, losing 103lbs. in 10 months, without a plateau! lbs. Average Weight Loss* 15.8 Average Pounds Lost 10.7 6.0 Week 1 Participants: Week 4 Week 8 17 17 17 *Note: Comparison made between Participant weekly weight to their baseline weight. 14
  15. 15. Of the Participants who stayed with the program the full 12 weeks, average weight loss was over 23 pounds - One participant lost 59 pounds over the 12 weeks timeframe. lbs. Average Weight Loss* 23.1 Average Pounds Lost 18.1 12.4 Week 4 Participants: 7 Week 8 7 Week 12 7 *Note: Comparison made between same Participant weekly weight to their baseline weight. 15
  16. 16. By 12 weeks, Participants lost 12 inches off their chest/ waist/hips. Inches Average Inches Lost* 12.0 9.3 Average Inches Lost 6.4 Week 4 Participants: 6 Week 8 Week 12 6 6 *Note: Comparison made between same Participant weekly chest/waist/hip measurements to their baseline. 16
  17. 17. 1 lb. of fat is about the size of a large grapefruit, so participants see dramatic results! Program designed to burn fat, retain muscle (participant lost 20 lbs. and many inches) Weight loss of 21 lbs., shows a dramatic change in inches and body composition 17
  18. 18. TSS helps overall well being in addition to weight loss! % How You Feel Today (Excellent/Very Good) 76 Participants 26 Baseline Week 1 Base: 39 Participants. 18
  19. 19. TSS also helps energy levels and improving sleep patterns after 1 week use. Benefits Energetic Throughout the Day Calm and Unstressed Good Night's Sleep Each Night No Difficulty Falling Asleep % Agree Completely Baseline 11% Week 1 55% 13% 55% 28% 74% 41% 74% Base: 39 Participants. 19
  20. 20. Almost all Participants experience additional benefits of TSS after 10 weeks. Benefits % Agree Completely Week 1 Energetic Throughout the Day Calm and Unstressed Week 10 55% 55% 89% 89% Good Night's Sleep Each Night 74% No Difficulty Falling Asleep 74% 89% 89% 20
  21. 21. All Participants have positive ratings for the TSS Products! Overall TSS Product Rating Good 13% Very Good 26% 61% Excellent Base: 39 Participants Week 1. 21
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