LinkedIn - Just the Basics
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LinkedIn - Just the Basics






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  • Leora Wenger
  • Perhaps the most astounding number is that recently we crossed 238 million members on LinkedIn from around the world. In fact, people are signing up to join LinkedIn at a rate of more than two new members per secondOllie Sharp Slideshare
  • Henry Clifford Jones
  • Cherie Dargan CWW2013
  • Leora Wenger
  • D Kennedy, Business of Law “The Chain”
  • Hilary Schneider
  • Becky Livingston
  • Hilary Schneider
  • Becky Livingston
  • Koka Sexton Marketing Director and Social Media Strategist at Internet at LinkedIn
  • Hilary Schneider

LinkedIn - Just the Basics LinkedIn - Just the Basics Presentation Transcript

  • LinkedIn – Just the Basics Presented by: Wendy R. Novak and Susan Franconi-Salmon to the Rhode Island Paralegal Association October 30, 2013
  • LinkedIn - The Basics • • • • • • • • What is LinkedIn? Setting Up a Basic Account Creating Your Profile Navigating the User Interface Making Connections Joining Groups Using Search Best Practices for Using LinkedIn 2
  • The Business of Social Media • The history of social media dates back more than 30 years, when two computer hobbyists created a computerized “bulletin board” system (BBS) to share information with friends. • This pre-dates the Internet as we know it today by about 15 years! (Fairley, 2013) 3
  • What is Social Media? • Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. (, 2013) • Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content. (, 2013) 4
  • Examples of Social Media Facebook Twitter  Pinterest  LinkedIn  YouTube/Vimeo  FourSquare  Google+  Vine  Instagram  Tumblr (Silveira, 2013, p.3) 5
  • How Linkedin Fits into Social Media (Siltala, 2013) 6
  • Q: What is LinkedIn? A: LinkedIn is the world’s largest professional network. It can be used to connect with those you already know or to broaden your professional outreach and meet others in your profession. Read more: 7
  • Members worldwide (Sharp, 2013, p.8)
  • 2013 LinkedIn Stats - Growing • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page #socialJack (DeLisle, 2013) 9
  • LinkedIn’s global footprint is expanding: Sweden 1M+ 238m+ NL UK 4M+ 13M+ Registered members as of Sept 2013 3M+ France 5M+ 5M+ Canada EMEA 8M+ 74M+ M+ 65% Of LinkedIn members are outside of the US Italy 5M+ Spain 200+ Countries and territories DACH UAE 1M+ 84M+ APAC India USA Brazil 42M+ 21M+ 13M+ 3M+ (Sharp, 2013, p.9) 10
  • Social Networks – Where do you stand? #socialjack (DeLisle, 2013, p. 6)
  • 1 of every 3 professionals on the planet is LinkedIn (Clifford Jones, 2013, p.22) 12
  • Common Reasons for Not Using LinkedIn • The site seems complicated. • It takes so much time to do the profile. • I can't keep up with all of the email from the site. • I'm busy. • I'm already employed. • I don't need this extra work. • It's like doing homework. • I don't have a lot of experience. (Dargan, 2013)
  • LinkedIn - Top 10 Features Via: PowerFormula for LinkedIn Success 14
  • Three Core Features of LinkedIn • Profiles • Connections • Participation (Kennedy, 2012) 15
  • Creating Your Profile
  • What you Need to Set Up Your LinkedIn Profile: • Email Address • Password • Zip code • Job Title and Company (if employed) • Education, personal info, skills • Employment, past and present • Photo of yourself (Wenger, 2012) 17
  • 18
  • 4 Key Elements to a Good Profile • Excellent, descriptive headline • The number of contacts you have and recommendations • Content within your profile • Keywords within your profile (Schneider, 2011) 19
  • Examples Location & Industry Influencer Custom URL Contact Info (Livingston, 2013) 20
  • Your Summary • Use your summary to tell your story in a friendly conversational way • Focus on what you are doing now, how you can help the reader and what you plan to be doing in the future • If you only have a few minutes to share your professional story with a potential client, business partner or referrer, what would you say? (Schneider, 2011) 21
  • Navigating the User Interface
  • (Solomon, 2013) 23
  • Account Settings 24
  • Making Connections
  • Sending Invitations You can invite people to connect from the following areas (click the Connect button): • A Member's Profile • Search results • The Add Connections page • People You May Know. (Schneider, 2011) 26
  • Accepting/Declining Connection Requests You have 6 options responding to an invitation: 1. Accept - 1st degree connection 2. Reply - Send message w/out adding to network 3. Delete - Request goes into trash (Schneider, 2011) 27
  • Accepting/Declining Connection Requests 4. Archive - Consider accepting at a later time 5. Ignore - Invitation will be archived 6. Forward - To 1st level connections for info (Schneider, 2011) 28
  • Joining Groups
  • “There are more than 200 conversations happening each minute across LinkedIn Groups and more than 8,000 Groups created each week.” ~ LinkedIn (Livingston, 2013, p.3) 30
  • LinkedIn Groups • Opportunities to engage • Opportunities to meet other professionals • Ask questions • Answer questions – show expertise (Wenger, 2012) 31
  • Source: LinkedIn 32
  • Using Search
  • 34
  • 35
  • Network
  • (Sexton, 2013) 37
  • Key to Social Media / Networking is Freely Sharing your Knowledge & Expertise • Builds trust, once they trust you, want to do business with you • files – upload Word, PDF, Excel, articles, firm brochures • Google Presentation / Slideshare • Video increasingly important as part of many companies branding efforts (Schneider, 2011) 38
  • Help
  • 40
  • Keys To LinkedIn Success • • • • • • • Determine Your Goals Build a Complete Profile Make Connections Endorse and Recommend Engage with Your Network Find and Share Valuable Information Keep up with Changes 41
  • GO MOBILE! • The LinkedIn mobile app makes LinkedIn more useable and provides a good way to use LinkedIn more frequently. • (for ios, Android & BlackBerry platforms) • (and FREE!) Photo: 42
  • ONLINE LinkedIn Learning Webinars Last Reviewed Oct 08 2013 The Value of LinkedIn – LinkedIn Overview Video Last Reviewed Sept 26 2013 How to Use LinkedIn – LinkedIn Blog LinkedIn YouTube LinkedIn Wiki 44
  • REFERENCES Breitbarth, W. (2012, March 4). Portrait of a linkedin user. [Infographic]. Retrieved from Clifford-Jones, Henry. (2013). LinkedIn: Building relationships with the world’s professionals. Firefly Communications. [PowerPoint slides]. Retrieved from Dargan, Cherie. (2013). Linked with linkedIn. Hawkeye Community College. [PowerPoint slides]. Retrieved from DeLisle, Dean. (2013). LinkedIn: Three easy steps to start your linkedIn referral machine. Forward Progress. [PowerPoint slides]. Retrieved from Fairley, S. (2013, February 18). Social media marketing for attorneys: A history of social media. [Blog post]. Retrieved from Fairley, S. (2013, July 20). 8 Steps to get you connected on linkedIn. [Blog]. Retrieved from Kennedy, Dennis (2012, April). The chain: LinkedIn is more than social media for lawyers. ABA Journal, n. pag. Retrieved from Livingston, Becky. (2013). Using linkedIn for your job search. Penheel Marketing. [PowerPoint slides]. Retrieved from 45
  • REFERENCES, cont. Schneider, Hilary. (2011). LinkedIn the basics. Brown Wright Stein Lawyers. [PowerPoint slides]. Retrieved from Sexton, Koka. (2013). The value of your linkedIn network. LinkedIn. [PowerPoint slides]. Retrieved from Sharp, Ollie. (2013). LinkedIn and the changing face of recruitment. TheJobPost. [PowerPoint slides]. Retrieved from Siltala, M. (2013, February 22). Social meowdia explained [Infographic]. Avalaunch Media. Retrieved from Silveira, Diana. (2013). Managing social media. Novare Library Services. [PowerPoint slides]. Retrieved from Social media. (n.d.). In Mirriam Webster Dictionary online. Retrieved from Solomon, Holly. (2013). LinkedIn training. Expand Socially, LLC. [PowerPoint slides]. Retrieved from Wenger, Leora. (2012). Achieving linkedIn success. Leora Wenger Web Design LLC. [PowerPoint slides]. Retrieved from What is social media? (2013). Retrieved October 29, 2013 from 46
  • THANK YOU! LinkedIn – Just the Basics Prepared by Wendy R. Novak October 30, 2013 47