Your SlideShare is downloading. ×
7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital

118

Published on

Part of a 2014 session at the Nonprofit Technology Conference in Washington, D.C. called "30 Digital Marketing Ideas You Can Use Monday Morning."

Part of a 2014 session at the Nonprofit Technology Conference in Washington, D.C. called "30 Digital Marketing Ideas You Can Use Monday Morning."

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Move to start of presentation as it impacts the full program
  • Move to start of presentation as it impacts the full program
  • DonorsLapsed donorsLapsed monthly donorsNondonor
  • All have free trials: Adroll, Perfect AudienceExamples of audiences: website visitors; donation form visitors who have not made gifts; people who have visited your mobile app
  • Transcript

    • 1. @wendymarinaccio @donordigital #14NTCdigital Tech Tool Tip #1: Social Media Code Generator  Automatically creates the code you need for social sharing  Facebook  Twitter  Pinterest  Email share  All you need is the content:  Link  Copy  Photo (URL)  www.donordigital.com/socialshare
    • 2. @wendymarinaccio @donordigital #14NTCdigital
    • 3. @wendymarinaccio @donordigital #14NTCdigital
    • 4. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #2: Facebook Comments Plugin Allows people to comment on your site content Individuals can determine whether to concurrently post to Facebook Includes moderation abilities Provides social relevance tracking Only takes a few minutes to set up
    • 5. @wendymarinaccio @donordigital #14NTCdigital
    • 6. @wendymarinaccio @donordigital #14NTCdigital Facebook Plugin How-To 1. Become a Facebook Developer if you haven’t already at https://developers.facebook.com Register as a Developer—it’s fast and easy: 2. Go to this page to get your code snippetshttps://developers.facebook.com/docs/plugi ns/comments/ 3. Put two snippets on your site
    • 7. @wendymarinaccio @donordigital #14NTCdigital
    • 8. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #3: Qwaya (www.qwaya.com)  Third-party tool for managing Facebook ad campaigns  Conduct rounds of testing in order to maximize ROI  Test:  Type of campaign (Like campaign, drive to donation, drive to Facebook app, etc.)  Image  Copy  Audience  Use Qwaya to determine overlap between email list and Facebook Fans
    • 9. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #3: Determine your FB Fan overlap  Import your email house file into a group in Qwaya  Add your organization’s page as a filter  Qwaya will display the number who currently Like your page.
    • 10. @wendymarinaccio @donordigital #14NTCdigital
    • 11. @wendymarinaccio @donordigital #14NTCdigital
    • 12. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #4: Facebook Custom Audiences  Create special audiences in Facebook using your email list in order to target Facebook ads  Benefits of Custom Audiences:  Integrate your fundraising campaigns with corresponding asks in email and Facebook Ads  Direct ads to specific audiences  Direct ads away from specific audiences  Learn the overlap between your email list & Facebook users  Now called a “Data File Custom Audience”  Matches on email address only
    • 13. @wendymarinaccio @donordigital #14NTCdigital
    • 14. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #5: Social Media Remarketing  Add a pixel to your website footer or donation form confirmation page  Serve Facebook ads to certain types of site visitors  People who have visited your website (or mobile app)  Facebook:  New Website Custom Audiences feature (under Audiences)  Third party vendors including Adroll (www.adroll.com)  Twitter:  Adroll is currently piloting Twitter remarketing
    • 15. @wendymarinaccio @donordigital #14NTCdigital Tracking Pixel for Remarketing
    • 16. @wendymarinaccio @donordigital #14NTCdigital Remarketing Ads & Reports
    • 17. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #6: Tricking out TeamRaiser  Use a P2P tool for a one-off campaign  Provides the features of that tool without needing a developer to build something custom:  Dynamic thermometer  Donor scroll  High-roller scroll  Campaign title  Campaign goal  Campaign description/content (can change throughout the day)  Image  Social blog (use the Facebook Comments plugin!)
    • 18. @wendymarinaccio @donordigital #14NTCdigital #GivingTuesday Campaign
    • 19. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #7: Shop your website for a FB app  Use an email capture opportunity you’ve already made for your website to create a Facebook app  YOU can do it yourself! (Really!)  Check out Donordigital’s handy how-to on our blog www.donordigital.com/blog
    • 20. @wendymarinaccio @donordigital #14NTCdigital You can easily turn these into an app
    • 21. @wendymarinaccio @donordigital #14NTCdigital Facebook apps
    • 22. @wendymarinaccio @donordigital #14NTCdigital We love this stuff! Get in touch anytime. Please reach out to any of us at Donordigital. We’d love to hear from you & share tips and ideas. Wendy Marinaccio Husman wendy@donordigital.com (510) 473-0366 Twitter: @wendymarinaccio www.donordigital.com/blog www.donordigital.com/socialshare Twitter: @donordigital

    ×