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by Wendy Kier @Biz_Mechanic<br />
Twitter five key cornerstones<br />
Business Context<br />It’s important to have a Twitter marketing strategy setting business goals and objectives in line wi...
  Know who it is you are looking to attract/reach
  Know who it is you want to follow</li></li></ul><li>Content is King<br />Get your content and marketing messages sorted<...
Build a Community <br />You have to build a community of interactive followers<br /><ul><li>  Let your audience grow organ...
  ReTweet other peoples information and interact with followers who </li></ul>    RT your Tweets. <br />
Consistency is Queen <br />Demonstrate commitment and build trust<br /><ul><li>  No less than five Tweets a day
  Keep focused on relevant business themes
  Place a daily call to action</li></li></ul><li>Monitor<br />Not just your businesses goals and objectives<br /><ul><li> ...
  Ask questions, get feedback and listen </li></li></ul><li>Lead your followers<br />
Increase your Influence<br />Influence is measured by patterns of behaviour on Twitter<br /><ul><li>  How many times your ...
  How many Tweets you send</li></li></ul><li>Influence measuring tools<br />
5 ways you can increase your influence on Twitter and gain more enquiries...<br />
Tip #1 Run a competition and give away a freebie <br /><ul><li>Offer something of value that keeps your followers close to...
  Make your competition short lived</li></li></ul><li>Tip #2 Write your own business content and update your website<br />...
  Provide business news updates, product reviews
  Show your expertise by using case studies </li></li></ul><li>Tip #3 Deepen your relationship<br /><ul><li>Pick up the ph...
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5 ways you can increase your influence on twitter

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Twitter 4 Business | 5 ways you can increase your influence on twitter.

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Transcript of "5 ways you can increase your influence on twitter"

  1. 1. by Wendy Kier @Biz_Mechanic<br />
  2. 2. Twitter five key cornerstones<br />
  3. 3. Business Context<br />It’s important to have a Twitter marketing strategy setting business goals and objectives in line with your overall marketing objectives.<br /><ul><li>Why do you want your business to be on Twitter?
  4. 4. Know who it is you are looking to attract/reach
  5. 5. Know who it is you want to follow</li></li></ul><li>Content is King<br />Get your content and marketing messages sorted<br /><ul><li> Provide your followers with useful content sourced from credible</li></ul> websites other than your own.<br /><ul><li> Provide useful information on your products and services so your </li></ul> followers become interested and want to know more.<br /><ul><li> Remember your call to action which takes your follower back to your </li></ul> website.<br />
  6. 6. Build a Community <br />You have to build a community of interactive followers<br /><ul><li> Let your audience grow organically and follow people and businesses </li></ul> who will add value to your community.<br /><ul><li> Network and help people out.
  7. 7. ReTweet other peoples information and interact with followers who </li></ul> RT your Tweets. <br />
  8. 8. Consistency is Queen <br />Demonstrate commitment and build trust<br /><ul><li> No less than five Tweets a day
  9. 9. Keep focused on relevant business themes
  10. 10. Place a daily call to action</li></li></ul><li>Monitor<br />Not just your businesses goals and objectives<br /><ul><li> If you provide services in a particular area monitor the relevant town, </li></ul> city, #hashtag <br /><ul><li> Monitor keywords that are relevant to your industry
  11. 11. Ask questions, get feedback and listen </li></li></ul><li>Lead your followers<br />
  12. 12. Increase your Influence<br />Influence is measured by patterns of behaviour on Twitter<br /><ul><li> How many times your Twitter name is mentioned </li></ul> <br /><ul><li> How many people ReTweet your articles
  13. 13. How many Tweets you send</li></li></ul><li>Influence measuring tools<br />
  14. 14. 5 ways you can increase your influence on Twitter and gain more enquiries...<br />
  15. 15. Tip #1 Run a competition and give away a freebie <br /><ul><li>Offer something of value that keeps your followers close to your </li></ul> business<br /><ul><li>  Use a landing page on your website to divert traffic to
  16. 16. Make your competition short lived</li></li></ul><li>Tip #2 Write your own business content and update your website<br /><ul><li> Keep your website alive so people want to keep coming back
  17. 17.   Provide business news updates, product reviews
  18. 18. Show your expertise by using case studies </li></li></ul><li>Tip #3 Deepen your relationship<br /><ul><li>Pick up the phone
  19. 19.   Move your relationships off line
  20. 20. Send a card to your top five people who RT you and say ‘thank you’ </li></li></ul><li>Tip #4 Take part in Twitter chats that are relevant to your industry <br /><ul><li>Or create your own by using a hashtag #
  21. 21.   Answer questions, share information and be helpful
  22. 22. Connect with people who have joined in and reconnect with them </li></ul> during the time in between each session<br />
  23. 23. Tip #5 Make sure your branding is aligned with your business <br /><ul><li> Make good use of your bio, be specific
  24. 24.   Ensure that you have integrated Twitter into your off line marketing </li></ul> material<br /><ul><li> Invest in creating an Avatar that incorporates your businesses logo</li></li></ul><li>Twitter five key cornerstones<br />
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