Social media2012
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Social media2012

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    Social media2012 Social media2012 Presentation Transcript

    • Social Media Marketing 2012 REACH & RESOURCES Wendy Flanagan1/21/2012 Brand4Market.com 1
    • Agenda• Strategy • Manage• Social Media Properties • Integrate• Content Rules • Consumers• Tagging • Facebook Power• Composite Services • Twitter Tools• Personal Profiles • Search Engine • Measurement Optimization (SEO)• Metrics/Monitoring • Resources1/21/2012 Brand4Market.com 2
    • OVERARCHING STRATEGY1/21/2012 Brand4Market.com 3
    • Strategy• Outline business objectives• Understand audience goals and interests• Establish social media guidelines• Assign roles and responsibilities• Document calendar of  holidays/activities/promotions• Create message map of daily posts• Schedule engagement tactics1/21/2012 Brand4Market.com 4
    • SOCIAL MEDIA PROPERTIES1/21/2012 Brand4Market.com 5
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    • CONTENT RULES1/21/2012 Brand4Market.com 18
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    • TAGGING 1/21/2012 Brand4Market.com 33
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    • COMPOSITE SERVICES1/21/2012 Brand4Market.com 38
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    • PERSONAL PROFILES1/21/2012 Brand4Market.com 43
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    • MEASUREMENT1/21/2012 Brand4Market.com 50
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    • MONITORING1/21/2012 Brand4Market.com 60
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    • MANAGE1/21/2012 Brand4Market.com 67
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    • INTEGRATE 1/21/2012 Brand4Market.com 74
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    • CONSUMERS1/21/2012 Brand4Market.com 80
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    • FACEBOOK POWER1/21/2012 Brand4Market.com 87
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    • TWITTER MANAGEMENT1/21/2012 Brand4Market.com 90
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    • SEO1/21/2012 Brand4Market.com 96
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    • RESOURCES1/21/2012 Brand4Market.com 101
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    • Wendy Flanagan, Brand4Market, wendy.flanagan@brand4market.com THANK YOU1/21/2012 Brand4Market.com 105