Non profits1

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part 1 of a presentation regarding online fundraising for non-profits, state of technology

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Non profits1

  1. 1. e-Business for Non-Profits Not Just A Donate Button A Purposeful Community of People, Technology, and Savvy Marketing & Communications
  2. 2. Introduction <ul><li>Brand4Market President Wendy Flanagan offers contract-based marketing consulting services based on two decades experience operating a full-service, integrated marketing agency. </li></ul><ul><li>Brand consulting and design </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Marketing, Advertising, PR &Social Media plans </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Web design, usability and SEO </li></ul><ul><li>Direct mail, e-mail, presentations, tradeshow graphics, sales collateral </li></ul>
  3. 3. What Do People Donate? <ul><li>Time </li></ul><ul><li>Money </li></ul><ul><li>Supplies </li></ul><ul><li>Services </li></ul><ul><li>Ideas </li></ul><ul><li>Brands </li></ul>
  4. 4. Google Adwords Search <ul><li>We can see that the search phrase ‘donate money’ ranked on this scale at 2 compared to ‘donate’ at 31 and ‘volunteer’ at 79. </li></ul>
  5. 5. Why Do People Donate? <ul><li>Help others </li></ul><ul><li>Make the world better </li></ul><ul><li>Feel good </li></ul><ul><li>Be recognized </li></ul><ul><li>Brand growth/positioning </li></ul><ul><li>Be part of a community </li></ul><ul><li>Tax benefits </li></ul><ul><li>Create a legacy </li></ul>
  6. 6. RANK 10 Non-Profits To Which People Are Most Likely to Donate <ul><li>Susan G Komen for the Cure </li></ul><ul><li>American Cancer Society </li></ul><ul><li>St. Jude's Research Hospital </li></ul><ul><li>Goodwill Industries </li></ul><ul><li>Salvation Army </li></ul><ul><li>Cleveland Clinic </li></ul><ul><li>Heifer Project International </li></ul><ul><li>Make-a-Wish Foundation </li></ul><ul><li>Mayo Clinic </li></ul><ul><li>American Red Cross </li></ul>Harris Interactive: This year's EquiTrend® study was conducted online among 19,708 U.S. consumers ages 15 and over between January 12 and 21, 2010. The total number of brands rated was 1,151. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
  7. 11. What Makes This Story So Powerful? <ul><li>Personal </li></ul><ul><li>Universal </li></ul><ul><li>360° Marketing </li></ul><ul><li>Branding </li></ul><ul><li>Strong Organizational and Business Structure </li></ul><ul><li>Contribution Options </li></ul><ul><li>Recognition </li></ul>
  8. 13. Where Are Supporters Found
  9. 14. Increases In Social Site Users <ul><li>68% increase in unique visitors to social networking sites in two years </li></ul>
  10. 15. Step-by-step
  11. 21. The $1-$10 Donation
  12. 24. The Community Story/Contest
  13. 26. Share Your Story
  14. 29. The Need to Shop
  15. 33. Coalition of Causes

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