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Non Profits3
 

Non Profits3

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Part 3 of the eBusiness presentation from the 2010 Faith-Based and Non-Profit Community Conference at Passaic County

Part 3 of the eBusiness presentation from the 2010 Faith-Based and Non-Profit Community Conference at Passaic County

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  • One social media user is receiving brand message and information from many of the channels, increasing exposure, awareness, and value in decision-making. 05/19/10 Social Media Marketing Wendy Flanagan wendykf06@yahoo.com
  • Every business plan has the marketing plan as a major category component, which can blanket activities from product launch to analyst engagement, channel marketing and strategic partnerships. However, Social Media has emerged as a new primary component, at the very least in keeping with event and PR activities. 05/19/10 Social Media Marketing Wendy Flanagan wendykf06@yahoo.com
  • Courtesy of Rich Maggiani, Solari Communications http://twitter.com/richmaggiani 05/19/10 Social Media Marketing Wendy Flanagan wendykf06@yahoo.com

Non Profits3 Non Profits3 Presentation Transcript

  • The Cost of Donate Buttons
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  • Event Management
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  • Total Business Management
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  • The Channel We Choose
    • Events (Virtual and Live)
    • Advertising
    • Groups and Chapters (Virtual and Live)
    • Celebrity Endorsement
    • Self-benefit/Cause-benefit Duality
    • Text, Facebook, MySpace, Twitter
    • Contests
    • Corporate Matching
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  • About the data: The above analysis is based on BIGresearch's Simultaneous Media Usage Survey (SIMM 14-June '09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.
  • Shift In Marketing Allocations Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Coordinate Your Plans
    • Business Plan
      • Marketing Plan
        • Event Plan
        • PR Plan
        • Social Media Plan
  • Channels Are Evolving
    • Blogs
    • Microblogs
    • Podcasts
    • Wikis
    • Social Networks
    • Professional Networks
    • Videocasts
    • Newswires
  • Social Networking Plan
    • Outline objectives for your networking initiatives that match your business needs.
    • Profile your target audience and determine where they are currently engaging in social media/networking
    • Set a timeline that pairs investment to positive benefits.
    • Define your “networking style” and make certain that it is a natural fit for your ‘in person’ networking
    • Outline topics  that will draw interest from your target audience.
    • Build awareness of your posts as well as establish your authority and thought-leadership.
    • Track metrics that measure your ROI and define your success (initially and as you hone your social channels).
  • 6C’s of Social Media
    • Conversation
    • Contribution
    • Collaboration
    • Connection
    • Community
    • Commerce
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  • Thank You
    • Wendy Flanagan 908-619-7204