Non Profits3

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Part 3 of the eBusiness presentation from the 2010 Faith-Based and Non-Profit Community Conference at Passaic County

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  • One social media user is receiving brand message and information from many of the channels, increasing exposure, awareness, and value in decision-making. 05/19/10 Social Media Marketing Wendy Flanagan wendykf06@yahoo.com
  • Every business plan has the marketing plan as a major category component, which can blanket activities from product launch to analyst engagement, channel marketing and strategic partnerships. However, Social Media has emerged as a new primary component, at the very least in keeping with event and PR activities. 05/19/10 Social Media Marketing Wendy Flanagan wendykf06@yahoo.com
  • Courtesy of Rich Maggiani, Solari Communications http://twitter.com/richmaggiani 05/19/10 Social Media Marketing Wendy Flanagan wendykf06@yahoo.com
  • Non Profits3

    1. 1. The Cost of Donate Buttons
    2. 14. Event Management
    3. 19. Total Business Management
    4. 21. The Channel We Choose <ul><li>Events (Virtual and Live) </li></ul><ul><li>Advertising </li></ul><ul><li>Groups and Chapters (Virtual and Live) </li></ul><ul><li>Celebrity Endorsement </li></ul><ul><li>Self-benefit/Cause-benefit Duality </li></ul><ul><li>Text, Facebook, MySpace, Twitter </li></ul><ul><li>Contests </li></ul><ul><li>Corporate Matching </li></ul>
    5. 23. About the data: The above analysis is based on BIGresearch's Simultaneous Media Usage Survey (SIMM 14-June '09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.
    6. 24. Shift In Marketing Allocations Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    7. 25. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    8. 26. Coordinate Your Plans <ul><li>Business Plan </li></ul><ul><ul><li>Marketing Plan </li></ul></ul><ul><ul><ul><li>Event Plan </li></ul></ul></ul><ul><ul><ul><li>PR Plan </li></ul></ul></ul><ul><ul><ul><li>Social Media Plan </li></ul></ul></ul>
    9. 27. Channels Are Evolving <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks </li></ul><ul><li>Professional Networks </li></ul><ul><li>Videocasts </li></ul><ul><li>Newswires </li></ul>
    10. 28. Social Networking Plan <ul><li>Outline objectives for your networking initiatives that match your business needs. </li></ul><ul><li>Profile your target audience and determine where they are currently engaging in social media/networking </li></ul><ul><li>Set a timeline that pairs investment to positive benefits. </li></ul><ul><li>Define your “networking style” and make certain that it is a natural fit for your ‘in person’ networking </li></ul><ul><li>Outline topics  that will draw interest from your target audience. </li></ul><ul><li>Build awareness of your posts as well as establish your authority and thought-leadership. </li></ul><ul><li>Track metrics that measure your ROI and define your success (initially and as you hone your social channels). </li></ul>
    11. 29. 6C’s of Social Media <ul><li>Conversation </li></ul><ul><li>Contribution </li></ul><ul><li>Collaboration </li></ul><ul><li>Connection </li></ul><ul><li>Community </li></ul><ul><li>Commerce </li></ul>
    12. 44. Thank You <ul><li>Wendy Flanagan 908-619-7204 </li></ul>

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