This document provides information on social media marketing strategies and planning. It discusses how to coordinate marketing, PR, and social media plans. It also outlines how to create an effective social networking plan, including defining objectives, profiling the target audience, setting a timeline, outlining topics of interest, building awareness, and tracking metrics. Finally, it discusses the "6C's of Social Media" - Conversation, Contribution, Collaboration, Connection, Community, and Commerce.

1. The Cost of Donate Buttons

14. Event Management

19. Total Business Management

21. The Channel We Choose Events (Virtual and Live) Advertising Groups and Chapters (Virtual and Live) Celebrity Endorsement Self-benefit/Cause-benefit Duality Text, Facebook, MySpace, Twitter Contests Corporate Matching

23. About the data: The above analysis is based on BIGresearch's Simultaneous Media Usage Survey (SIMM 14-June '09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.

24. Shift In Marketing Allocations Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

25. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

26. Coordinate Your Plans Business Plan Marketing Plan Event Plan PR Plan Social Media Plan

27. Channels Are Evolving Blogs Microblogs Podcasts Wikis Social Networks Professional Networks Videocasts Newswires

28. Social Networking Plan Outline objectives for your networking initiatives that match your business needs. Profile your target audience and determine where they are currently engaging in social media/networking Set a timeline that pairs investment to positive benefits. Define your “networking style” and make certain that it is a natural fit for your ‘in person’ networking Outline topics that will draw interest from your target audience. Build awareness of your posts as well as establish your authority and thought-leadership. Track metrics that measure your ROI and define your success (initially and as you hone your social channels).

29. 6C’s of Social Media Conversation Contribution Collaboration Connection Community Commerce

44. Thank You Wendy Flanagan 908-619-7204