Social Media for the Harried Travel Professional

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Presentation given by Wendy Forbes at the 2012 Tourism Association of New Mexico Governor's Conference on Tourism in Taos, NM May 14-16, 2012

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Social Media for the Harried Travel Professional

  1. 1. IN SEARCH OF HAPPY TRAVELERS social media for harried travel professionalsTuesday, May 15, 12
  2. 2. WWW.SOCMEDSEAN.COM ARE YOU EVERYWHERE? SHOULD YOU BE?Tuesday, May 15, 12
  3. 3. SOCIAL MEDIA BY THE NUMBERS : FACEBOOK 850,000,000 USERS 50% LOG IN DAILY ACCOUNTS FOR 6.38% OF REFERRAL TRAFFIC www.infographiclabs.comTuesday, May 15, 12
  4. 4. SOCIAL MEDIA BY THE NUMBERS : TWITTER 465,000,000 ACCOUNTS 5% OF USERS ACCOUNT FOR 75% OF THE TWEETS MAKES UP .82% OF REFERRAL TRAFFIC www.infographiclabs.comTuesday, May 15, 12
  5. 5. SOCIAL MEDIA BY THE NUMBERS: PINTEREST 2,200,000 DAILY USERS ACCOUNTS FOR 1.05% OF REFERRAL TRAFFIC WOMEN MADE UP 90% OF USERS IN MARCH 2012 www.tamba.co.uk/Tuesday, May 15, 12
  6. 6. SOCIAL MEDIA BY THE NUMBERS: GOOGLE+ MORE THAN 90 MILLION ACCOUNTS 60% OF USERS LOG ON EVERY DAY 80% ENGAGE WEEKLY www.chrisbrogan.comTuesday, May 15, 12
  7. 7. SOCIAL MEDIA BY THE NUMBERS: YOUTUBE 2 BILLION VIEWS PER DAY 75% OF TRAFFIC IS FROM OUTSIDE U.S. ACCOUNTS FOR 10% OF ALL INTERNET TRAFFIC www.speakymagazine.comTuesday, May 15, 12
  8. 8. SOCIAL MEDIA TOURISM TRENDS Today, 4 out of 5 internet users are on some social network 70% of consumers trust online reviews vs 14% who trust advertisements Facebook has the most influence over 25-34 year olds’ vacation plansTuesday, May 15, 12
  9. 9. SOCIAL MEDIA TOURISM TRENDS Twitter users are the most influential online consumers because they are also blogging, writing product reviews, uploading photos, posting videos and sharing deals at a far higher rate than average web users. ( i.e. 72% blog vs 14% of all consumers / 61% write at least one product review per month vs 20% of all consumers)Tuesday, May 15, 12
  10. 10. MOBILE TOURISM TRENDS 3 in 4 active travelers use a mobile device to search while on vacation Google projects that 8% of all travel will be booked via mobile in 2012 Google projects mobile internet usage will overtake desktop internet by 2014Tuesday, May 15, 12
  11. 11. “ACTIVATE YOUR FANS, DON’T JUST COLLECT THEM LIKE BASEBALL CARDS.” -JAY BAER, CONVINCE & CONVERTTuesday, May 15, 12
  12. 12. FACEBOOK EVERYTHING IS SHAREABLE AND EVERYONE (ALMOST) IS SHARINGTuesday, May 15, 12
  13. 13. UTILIZE THE NEW TIMELINE COVER PHOTO / CUSTOM APP ICONSTuesday, May 15, 12
  14. 14. TELL YOUR STORY UTILIZE MILESTONESTuesday, May 15, 12
  15. 15. TWITTER CONSISTENCY IS KEYTuesday, May 15, 12
  16. 16. SEARCH FOR MENTIONS RETWEET THE GOOD ONES SAY THANK YOU FOLLOW THE PERSON WHO SENT THE TWEETTuesday, May 15, 12
  17. 17. GOOGLE+ AT THE VERY LEAST, SET UP YOUR PROFILETuesday, May 15, 12
  18. 18. UPDATE WEEKLY SHARE YOUR BEST NEWS INCORPORATE SEARCH TERMSTuesday, May 15, 12
  19. 19. YOUTUBE GOOGLE OWNS YOUTUBE - ONE MORE PLACE FOR SEOTuesday, May 15, 12
  20. 20. SHARE OTHER USERS’ VIDEOS MAKE PLAYLISTS / SHARE RELATED CHANNELS/ADD YOUR OTHER SOCIAL MEDIA ACCOUNTSTuesday, May 15, 12
  21. 21. PINTEREST IF YOU’RE LOOKING FOR WOMEN, PINTEREST IS THE PLACE TO BE RIGHT NOWTuesday, May 15, 12
  22. 22. WORK ON SATURDAYS SATURDAY MORNING IS BIGGEST TIME ON PINTEREST MORE TIME SPENT MORE PINNING www.memegenerator.netTuesday, May 15, 12
  23. 23. STAND ON SHOULDERS OF GIANTS NEW MEXICO TOURISM DEPARTMENT BOARDSTuesday, May 15, 12
  24. 24. TOOLS YOU CAN USE: HOOTSUITE SCHEDULING MULTIPLE ACCOUNTS MULTIPLE USERS MAILCHIMP INTEGRATION ANALYTICS www.hootsuite.comTuesday, May 15, 12
  25. 25. TOOLS YOU CAN USE: NORTH SOCIAL CUSTOMIZE YOUR FACEBOOK PAGE SEND EMAILS TO FANS WHO SIGN UP REQUIRES MONTHLY SUBSCRIPTION www.northsocial.comTuesday, May 15, 12
  26. 26. TOOLS YOU CAN USE: WILDFIRE PAY AS YOU GO SWEEPSTAKES AND CONTESTS RUN ON MORE SOCIAL ACCOUNTS THAN JUST FACEBOOK www.wildfireapp.comTuesday, May 15, 12
  27. 27. TOOLS YOU CAN USE: TWEEPI FLUSH UNFOLLOWERS RECIPROCATE CLEANUP INACTIVES FOLLOW NEW www.tweepi.comTuesday, May 15, 12
  28. 28. TOOLS YOU CAN USE: TWITTERCOUNTER STATS AT A GLANCE SHOWS PROGRESS OVER TIME PREDICTS GROWTH COMPARE WITH YOUR COMPETITION www.twittercounter.comTuesday, May 15, 12
  29. 29. TOOLS YOU CAN USE: PINERLY IN BETA RIGHT NOW CREATE PINTEREST CAMPAIGN + MEAURE IT SCHEDULING PINS COMING SOON www.pinerly.comTuesday, May 15, 12
  30. 30. TOOLS YOU CAN USE: RESOURCES Mashable www.mashable.com Mediabistro (AllTwitter & AllFacebook) www.mediabistro.com Wendy92 curates a topic on Tourism & Social Media on Scoop.it www.scoop.it/t/tourism-social-mediaTuesday, May 15, 12
  31. 31. WHEN IN DOUBT... SEND IN THE SOCIAL MEDIA EXPERTTuesday, May 15, 12
  32. 32. QUESTIONS?Tuesday, May 15, 12
  33. 33. Wendy Forbes wendy@wendy92.comTuesday, May 15, 12

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