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Social Media for Business

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  • 1. social media for business wendy forbes. owner. wendy92, llc.Thursday, November 17, 2011
  • 2. state of social* females 18-34 most active men more likely to visit LinkedIn users spend 53.5 billion minutes on Facebook age 55+ on SoMe via mobile doubled Tumblr tripled its audience this year *Nielsen 09/11Thursday, November 17, 2011
  • 3. Over 80% of Americans are on a social network *Nielsen 09/11 there’s a conversation going on about your company or organization whether you like it or not.Thursday, November 17, 2011
  • 4. Thursday, November 17, 2011
  • 5. Businesses that post at least 1X daily will reach 22% of their fans in a given week. *Comscore 2011 time to engage. but how?Thursday, November 17, 2011
  • 6. first things firstThursday, November 17, 2011
  • 7. the 3 pillars your story your customer your competitionThursday, November 17, 2011
  • 8. strategic plan what do you want to accomplish? whom do you want talk to? which social media platforms, software etc., should you use? how will you measure success?Thursday, November 17, 2011
  • 9. the audience creators critics collectors joiners spectators *Forrester, “social technographics” 2009Thursday, November 17, 2011
  • 10. segment messaging awareness consideration purchase loyaltyThursday, November 17, 2011
  • 11. pre-launch checklist select your team define roles adopt policies choose accounts schedule + budgetThursday, November 17, 2011
  • 12. outreach attract your audience with original news and contentThursday, November 17, 2011
  • 13. outreach drives trafficThursday, November 17, 2011
  • 14. bookmark it increases amplificationThursday, November 17, 2011
  • 15. community enable the crowd with conversationThursday, November 17, 2011
  • 16. community drives considerationThursday, November 17, 2011
  • 17. opportunity guide the intriguedThursday, November 17, 2011
  • 18. support drives loyaltyThursday, November 17, 2011
  • 19. best practices be transparent - clearly identify yourself and company be ethical be relevant personalize and be personable thank peopleThursday, November 17, 2011
  • 20. shift conversation Make the negative more positive Make the positive more influential Give the neutral something to believeThursday, November 17, 2011
  • 21. No Silver Bullet Can’t make bad product good Can’t stop a bad story Can’t squelch dissent Can’t make money overnightThursday, November 17, 2011
  • 22. Sunny-side Up Can show you care Can build trust Can correct misperceptions Can address grievances Can reward advocates Can provide informationThursday, November 17, 2011
  • 23. pragmatic advice Daily in AM & PM: Check Twitter using a tool like Hootsuite or Tweetdeck Check LinkedIn and respond to messages or comment Check Facebook for questions/commentsThursday, November 17, 2011
  • 24. pragmatic advice Weekly: Build Twitter lists to target audience Save searches on company name, service or product Scan LinkedIn for questions you can answer Send LinkedIn invites to your contacts Ask for LinkedIn recommendation Add new content to FacebookThursday, November 17, 2011
  • 25. pragmatic advice Monday: Schedule Tweets using Hootsuite or Tweetdeck M/W/F: Join Twitter convos on trending topics, add status updates to Facebook Tuesday & Thursday: Respond to blog comments Fridays: Check your traffic on website using Google AnalyticsThursday, November 17, 2011
  • 26. questions?Thursday, November 17, 2011
  • 27. thank you. have fun.Thursday, November 17, 2011
  • 28. connect with www.wendy92.com text wendy92 to 72727 call 505.750.4892Thursday, November 17, 2011