Fans, Tweets, Hang Outs, Oh My!

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Social media has radically altered the communications landscape for business. It seems everyone is doing it but are they doing it well? If you’ve been thinking about jumping into social media or are in it, but not sure how to win it, this is your learning opportunity. We’ll answer some of your most pressing questions about social media: Which social media accounts are right for my business? How do I strategically approach each one? What’s the best message mix? And most importantly, how in the world do I fit it into my already busy day? Straight talk on social media strategy and the tools to make it work for you.

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  • Thanks for the heads up on the deck. The only thing I might let you know it that we are now building integrated systems on Salesforce platform that include the direction connection to the social networks in the business systems plus strong social monitoring tools so you can actually see what the conversation about you is!
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Fans, Tweets, Hang Outs, Oh My!

  1. 1. fans and tweets and hang-outs, oh my! wendy forbes. owner. wendy92, llc.Monday, November 5, 12
  2. 2. state of social* females 18-34 most active men more likely to visit LinkedIn users spend 53.5 billion minutes on Facebook age 55+ on SoMe via mobile doubled Tumblr tripled its audience *Nielsen 09/11Monday, November 5, 12
  3. 3. Over 80% of Americans are on a social network *Nielsen 09/11 there’s a conversation going on about your company or organization whether you like it or not.Monday, November 5, 12
  4. 4. local essentials websiteMonday, November 5, 12
  5. 5. Businesses that post at least 1X daily will reach 22% of their fans in a given week. *Comscore 2011 time to engage. but how?Monday, November 5, 12
  6. 6. first things firstMonday, November 5, 12
  7. 7. the 3 pillars your story your customer your competitionMonday, November 5, 12
  8. 8. strategic plan what do you want to accomplish? whom do you want talk to? what are the elements of your story? how will you measure success?Monday, November 5, 12
  9. 9. the audience creators critics collectors joiners spectators *Forrester, “social technographics” 2009Monday, November 5, 12
  10. 10. segment messaging awareness consideration purchase loyaltyMonday, November 5, 12
  11. 11. pre-launch checklist select your team define roles adopt policies gather elements claim accounts set budgetMonday, November 5, 12
  12. 12. outreach attract audience with original news, content, deals drives trafficMonday, November 5, 12
  13. 13. community enable the crowd with conversation drives considerationMonday, November 5, 12
  14. 14. opportunity guide the intriguedMonday, November 5, 12
  15. 15. support drives loyaltyMonday, November 5, 12
  16. 16. best practices be transparent - clearly identify yourself and company be ethical be relevant personalize and be personable thank peopleMonday, November 5, 12
  17. 17. shift conversation Make the negative more positive Make the positive more influential Give the neutral something to believeMonday, November 5, 12
  18. 18. No Silver Bullet Can’t make bad product good Can’t stop a bad story Can’t squelch dissent Can’t make money overnightMonday, November 5, 12
  19. 19. Sunny-side Up Can show you care Can build trust Can correct misperceptions Can address grievances Can reward advocates Can provide informationMonday, November 5, 12
  20. 20. pragmatic advice Daily in AM & PM: Check Twitter, Facebook and Google+ for ?’s / comments Use a tool like Hootsuite, Tweetdeck or SproutMonday, November 5, 12
  21. 21. pragmatic advice Weekly Maintenance: Build Twitter lists to target audience Follow back new Twitter followers Save searches on company name, service or product Use a tool like Hootsuite, Tweetdeck or SproutMonday, November 5, 12
  22. 22. pragmatic advice Monday: Schedule all Posts for the week Mon/Wed: Send customer email Tues/Thurs: Check Yelp Reviews and Respond Fridays: Check your traffic using Google Analytics or Social Reports (if using Hootsuite or Sprout)Monday, November 5, 12
  23. 23. questions?Monday, November 5, 12
  24. 24. thank you. have fun.Monday, November 5, 12
  25. 25. connect with www.wendy92.com text wendy92 to 72727 call 505.750.4892 download at http://www.wendy92.com/ Wendy92/PresentationsMonday, November 5, 12

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