Jonathan Christian www.wemakestuffhappen.com
So just what is  SOCIAL MEDIA?
Everything keeps changing
Father of 3 teenage girls! #Stalker
Time on my hands #choices
“ what to do with the time that is given to us” @gandalfthegrey
Brainstorm Can Social Media work for business?
Never written a blog!
The challenge was on! 90 days to truly see if we could grow our businesses through SM
Consulting  Training  Speaking  Marketing @jdgem
Tools keep changing But people are still people
 
Social Media 101
“ People don’t care how much you know until they know how much you care” @kevinknebl
<ul><li>Lets start at the very beginning </li></ul><ul><li>Who are you trying to reach? </li></ul><ul><li>Where are they? ...
Step 1 – set up a Google account
#1 Google Local Are you on the map?
How to get on the map
Initial search result
a closer look
Show your service area
They’ll know when they arrive!
<ul><li>Time to shine! </li></ul><ul><li>Hours of operation </li></ul><ul><li>Services offered </li></ul><ul><li>Categorie...
Let’s Get started Reserve as much as you can!
#1 Profile page 800 million people already have!
8OO Million users!
Privacy is your choice
Everything keeps changing
# 2 Fan page Unleash the power of the like
First C O N T A C T
It’s  ALL  about relationships
25 Likes www.facebook.com/yourname
How to get  noticed
What’s wrong with this page?
How Brenda keeps in touch
Remember to check in!
PPC laser focused
I’m with Al!
over 4500 Sales!
Split test ads
Custom pages
Posting focused
Know your audience!
Daily analysis!
It’s  ALL  about relationships
What and when to say it?
Facebook tip I would suggest you aim to send/set up daily updates to go out during the most high volume traffic times.  Pe...
Keep reminding your customers
Your new BFF?
#Integrate  Help is only a click away
#3 Get Tweeting Perhaps the easiest way to connect?
175 Million users!
What to Tweet? And who to follow
Keeping conversations alive!
Who knew Plumbers were this Social?
Who knew? General Contractors too!
Who can you connect with?
# (hash tag) marketing
Twitter tip I would suggest you aim to send/set up 3 tweet updates to go out daily during the most high volume traffic tim...
#4 Get profiled With 115 million you’re in good company!
115 Million users!
Be a star There’s lots of them here
Get recommended It is  in  giving that we receive
Linked In - How to <ul><li>How to grow your connections </li></ul><ul><li>Import email database </li></ul><ul><li>Don’t us...
Linked In - How to <ul><li>How to find that dream job </li></ul><ul><li>The value of connections </li></ul><ul><li>The val...
Linked In - How to <ul><li>How to use for prospecting </li></ul><ul><li>Groups – be helpful </li></ul><ul><li>Ask Question...
Linked In tips <ul><li>I would suggest you aim to spend at  least  15 minutes a day here. </li></ul><ul><li>Be generous wi...
Great Linked in’ers Kevin Knebl - Most connected man In the world with over 1000 Endorsements!
#5 You Tube Your very own Channel
490+ Million users!
Funny works!
What is they say something bad? United / Taylor Guitars Can be so powerful
Choose branding that is constant and memorable Create & add playlists Urban video Try and be unique! Video blogs Youtube T...
“ what to do with the time that is given to us?”
Let’s make it easy
Set up an RSS feed
Google Alerts!
Do I join?
25+ Million users!
Position yourself as the expert in your field
When should / will  you start?
Get connected! It’s SOCIAL media  & Social Networking
“ People don’t care how much you know until they know how much you care”
Your new BFF?
Thanks for  listening! lets keep connecting
  @jdgem  makestuffhappen www.wemakestuffhappen.com [email_address] 778 378 9100
Upcoming SlideShare
Loading in …5
×

Social Media 101 Walnut Grove Business Association

855 views

Published on

Slides for a presentation for the Walnut Grove Business Association

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
855
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media 101 Walnut Grove Business Association

  1. 2. Jonathan Christian www.wemakestuffhappen.com
  2. 3. So just what is SOCIAL MEDIA?
  3. 4. Everything keeps changing
  4. 5. Father of 3 teenage girls! #Stalker
  5. 6. Time on my hands #choices
  6. 7. “ what to do with the time that is given to us” @gandalfthegrey
  7. 8. Brainstorm Can Social Media work for business?
  8. 9. Never written a blog!
  9. 10. The challenge was on! 90 days to truly see if we could grow our businesses through SM
  10. 11. Consulting Training Speaking Marketing @jdgem
  11. 12. Tools keep changing But people are still people
  12. 14. Social Media 101
  13. 15. “ People don’t care how much you know until they know how much you care” @kevinknebl
  14. 16. <ul><li>Lets start at the very beginning </li></ul><ul><li>Who are you trying to reach? </li></ul><ul><li>Where are they? </li></ul><ul><li>How often do you want to communicate with them? </li></ul><ul><li>How much time can you invest? </li></ul><ul><li>Can you afford not to invest? </li></ul><ul><li>What’s your ultimate goal? </li></ul>
  15. 17. Step 1 – set up a Google account
  16. 18. #1 Google Local Are you on the map?
  17. 19. How to get on the map
  18. 20. Initial search result
  19. 21. a closer look
  20. 22. Show your service area
  21. 23. They’ll know when they arrive!
  22. 24. <ul><li>Time to shine! </li></ul><ul><li>Hours of operation </li></ul><ul><li>Services offered </li></ul><ul><li>Categories </li></ul><ul><li>Logo/pictures/video </li></ul><ul><li>Reviews </li></ul><ul><li>And check the pin! </li></ul>
  23. 25. Let’s Get started Reserve as much as you can!
  24. 26. #1 Profile page 800 million people already have!
  25. 27. 8OO Million users!
  26. 28. Privacy is your choice
  27. 29. Everything keeps changing
  28. 30. # 2 Fan page Unleash the power of the like
  29. 31. First C O N T A C T
  30. 32. It’s ALL about relationships
  31. 33. 25 Likes www.facebook.com/yourname
  32. 34. How to get noticed
  33. 35. What’s wrong with this page?
  34. 36. How Brenda keeps in touch
  35. 37. Remember to check in!
  36. 38. PPC laser focused
  37. 39. I’m with Al!
  38. 40. over 4500 Sales!
  39. 41. Split test ads
  40. 42. Custom pages
  41. 43. Posting focused
  42. 44. Know your audience!
  43. 45. Daily analysis!
  44. 46. It’s ALL about relationships
  45. 47. What and when to say it?
  46. 48. Facebook tip I would suggest you aim to send/set up daily updates to go out during the most high volume traffic times. Perhaps 9am or earlier, 12pm, and 5pm. Remember FB happens around the clock. Engage and have fun. Scheduling updates using programs like Hootsuite can help keep you on track.
  47. 49. Keep reminding your customers
  48. 50. Your new BFF?
  49. 51. #Integrate Help is only a click away
  50. 52. #3 Get Tweeting Perhaps the easiest way to connect?
  51. 53. 175 Million users!
  52. 54. What to Tweet? And who to follow
  53. 55. Keeping conversations alive!
  54. 56. Who knew Plumbers were this Social?
  55. 57. Who knew? General Contractors too!
  56. 58. Who can you connect with?
  57. 59. # (hash tag) marketing
  58. 60. Twitter tip I would suggest you aim to send/set up 3 tweet updates to go out daily during the most high volume traffic times. Perhaps 9am or earlier, 12pm, and 5pm, these are good times because it's when people are usually checking their Twitter. Scheduling these tweets using programs like Hootsuite can help keep you on track.
  59. 61. #4 Get profiled With 115 million you’re in good company!
  60. 62. 115 Million users!
  61. 63. Be a star There’s lots of them here
  62. 64. Get recommended It is in giving that we receive
  63. 65. Linked In - How to <ul><li>How to grow your connections </li></ul><ul><li>Import email database </li></ul><ul><li>Don’t use the generic text </li></ul><ul><li>How to ask for referrals </li></ul>
  64. 66. Linked In - How to <ul><li>How to find that dream job </li></ul><ul><li>The value of connections </li></ul><ul><li>The value of research </li></ul><ul><li>How to find that dream employee </li></ul><ul><li>How to research their background </li></ul>
  65. 67. Linked In - How to <ul><li>How to use for prospecting </li></ul><ul><li>Groups – be helpful </li></ul><ul><li>Ask Questions </li></ul><ul><li>Start discussions </li></ul>
  66. 68. Linked In tips <ul><li>I would suggest you aim to spend at least 15 minutes a day here. </li></ul><ul><li>Be generous with your advice and tips </li></ul><ul><li>Set up events </li></ul><ul><li>Add video - Slideshare </li></ul><ul><li>Book reviews </li></ul><ul><li>Link to your Blog </li></ul><ul><li>Remember it’s not Twitter </li></ul>
  67. 69. Great Linked in’ers Kevin Knebl - Most connected man In the world with over 1000 Endorsements!
  68. 70. #5 You Tube Your very own Channel
  69. 71. 490+ Million users!
  70. 72. Funny works!
  71. 73. What is they say something bad? United / Taylor Guitars Can be so powerful
  72. 74. Choose branding that is constant and memorable Create & add playlists Urban video Try and be unique! Video blogs Youtube Tips
  73. 75. “ what to do with the time that is given to us?”
  74. 76. Let’s make it easy
  75. 77. Set up an RSS feed
  76. 78. Google Alerts!
  77. 79. Do I join?
  78. 80. 25+ Million users!
  79. 81. Position yourself as the expert in your field
  80. 82. When should / will you start?
  81. 83. Get connected! It’s SOCIAL media & Social Networking
  82. 84. “ People don’t care how much you know until they know how much you care”
  83. 85. Your new BFF?
  84. 86. Thanks for listening! lets keep connecting
  85. 87. @jdgem makestuffhappen www.wemakestuffhappen.com [email_address] 778 378 9100

×