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Campaign Budget and Fundraising Planning
 

Campaign Budget and Fundraising Planning

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  • From Emily’s List
  • Emily’s List’s Circles of Benefit. Starts with the candidate. Different people give for different reasons. And why they give also corresponds to when they give.
  • EMILY’s List = Early Money is Like the Yeast – it makes the bread rise. Early money comes from the close personal circle.
  • Often these people hedge their bets and give to both sides

Campaign Budget and Fundraising Planning Campaign Budget and Fundraising Planning Presentation Transcript

  • Developing a Campaign Budget and Fundraising Plan Spending Smart, Raising Smart
  • Developing Your Budget: Spending Smart
  • 5 Key Budget Rules Rule 2: Create a realistic budget. Budgets should grow, evolve and be flexible. Rule 3: Budgets reflect the priorities . If voter contact is your #1 priority your budget should reflect it. Rule 4: Minimize overhead and maximize voter contact . Learn to say “NO” to fancy gizmos. Rule 5: Pay bills and avoid debt . Having debt and not meeting payroll is usually the sign of bad planning. Rule 1: Cost everything out. Assume it will always cost more.
  • 70-80% 2-5% 10-12% Budget Allocation
  • <15-20% Budget Allocation
  • Developing Your Fundraising Plan: Raising Smart
  • What’s the secret of successful fundraising? Answer: There is No Secret!
    • You have to ask
        • a lot of people for
        • a lot of money in
        • a lot of different ways
        • a lot of times.
    • Then you have to do it again!
    Answer: There is No Secret!
  • Fundraising Planning
    • How much is needed and how will you raise?
    • When is it needed? When will you raise it?
    • Where will you raise it?
    • Who will raise it from whom?
    • What will it cost to raise it?
    Rule : If it isn’t written down, it’s not a plan.
  • Breaking it down FR Goal = $40,000 $50 200 x = $ 10,000 $100 125 x = $12,500 $250 30 x = $7,500 $500 20 x = $10,000
    • Personal Solicitation
      • Candidate call time
      • Individual meetings
      • Personal mail
    • Finance Committee
    • Events
      • High dollar and Low dollar events
    • PAC’s
    • Internet and Email
    Fundraising Toolbox
  • Applying the Tools Tool Response Rate Cost Ratio Cash Flow Face-to-Face 50-70% 1-5% 1-7 days Telephone 30-50% 1% 1-7 days Events 15% 10-25% 4 weeks Cold Prospect Mail 1% 100% 6 weeks Re-solicitation Mail 5-10% 10-15% 6 weeks
  • Why people give
  •  
  • Personal Circle
    • Who:
      • Candidate’s family members, friends, professional colleagues
    • When:
      • First
    • Message:
      • You know me and this is important to me
  • Ideology Circle
    • Who:
      • People who share your causes or advocacy of a cause
    • When:
      • Early
    • Message:
      • Together we can change the world
  • Ax-to-grind Circle
    • Who:
      • People who dislike and want to defeat opponent
    • When:
      • Early, but need to show some viability
    • Message:
      • Not the other guy
  • Power Circle
    • Who:
      • People who want to be in the play to protect and advance their economic interests
    • When:
      • Late
    • Message:
      • Going to win
    • Introduction
    • Connection
      • Establish rapport – your connection
    • Benefit
      • Why it matters to the person
      • Why it ’ s necessary to win
    • Direct Ask
    • Wait
    • React depending on response
    • Thanks and follow up
    “ The Pitch ”
    • Ask for a specific amount:
      • “ Can you contribute $400 to my campaign?”
      • “ Would you be able to make a contribution of $400?”
      • “ The maximum you can give is $400. Would you be able to contribute that amount?”
    • You are doing the person a favor to ask
    • for a specific amount – but then …
    “ The Ask ” Sip a glass of water!
  • ZIP IT UP AND LISTEN! “ Not that much” Negotiate “ Not ready” Call Back “ Need more info” Provide it “ NO ” Why?
  • OR Depends on hard work , good organization , and a good plan to make it happen.
  • One more time: Fundraising Planning
    • How much is needed and how will you raise?
    • When is it needed? When will you raise it?
    • Where will you raise it?
    • Who will raise it?
    • What will it cost to raise it?
    Rule : If it isn’t written down, it’s not a plan.