Campaign Budget and Fundraising PlanningPresentation Transcript
Developing a Campaign Budget and Fundraising Plan Spending Smart, Raising Smart
Developing Your Budget: Spending Smart
5 Key Budget Rules Rule 2: Create a realistic budget. Budgets should grow, evolve and be flexible. Rule 3: Budgets reflect the priorities . If voter contact is your #1 priority your budget should reflect it. Rule 4: Minimize overhead and maximize voter contact . Learn to say “NO” to fancy gizmos. Rule 5: Pay bills and avoid debt . Having debt and not meeting payroll is usually the sign of bad planning. Rule 1: Cost everything out. Assume it will always cost more.
70-80% 2-5% 10-12% Budget Allocation
<15-20% Budget Allocation
Developing Your Fundraising Plan: Raising Smart
What’s the secret of successful fundraising? Answer: There is No Secret!
You have to ask
a lot of people for
a lot of money in
a lot of different ways
a lot of times.
Then you have to do it again!
Answer: There is No Secret!
How much is needed and how will you raise?
When is it needed? When will you raise it?
Where will you raise it?
Who will raise it from whom?
What will it cost to raise it?
Rule : If it isn’t written down, it’s not a plan.
Breaking it down FR Goal = $40,000 $50 200 x = $ 10,000 $100 125 x = $12,500 $250 30 x = $7,500 $500 20 x = $10,000
Candidate call time
High dollar and Low dollar events
Internet and Email
Applying the Tools Tool Response Rate Cost Ratio Cash Flow Face-to-Face 50-70% 1-5% 1-7 days Telephone 30-50% 1% 1-7 days Events 15% 10-25% 4 weeks Cold Prospect Mail 1% 100% 6 weeks Re-solicitation Mail 5-10% 10-15% 6 weeks
Why people give
Candidate’s family members, friends, professional colleagues
You know me and this is important to me
People who share your causes or advocacy of a cause
Together we can change the world
People who dislike and want to defeat opponent
Early, but need to show some viability
Not the other guy
People who want to be in the play to protect and advance their economic interests
Going to win
Establish rapport – your connection
Why it matters to the person
Why it ’ s necessary to win
React depending on response
Thanks and follow up
“ The Pitch ”
Ask for a specific amount:
“ Can you contribute $400 to my campaign?”
“ Would you be able to make a contribution of $400?”
“ The maximum you can give is $400. Would you be able to contribute that amount?”
You are doing the person a favor to ask
for a specific amount – but then …
“ The Ask ” Sip a glass of water!
ZIP IT UP AND LISTEN! “ Not that much” Negotiate “ Not ready” Call Back “ Need more info” Provide it “ NO ” Why?
OR Depends on hard work , good organization , and a good plan to make it happen.