Developing a Campaign Budget and Fundraising Plan Spending Smart, Raising Smart
Developing Your Budget: Spending Smart
5 Key Budget Rules Rule 2:  Create a  realistic  budget.   Budgets should grow, evolve and be flexible. Rule 3:  Budgets r...
70-80% 2-5% 10-12% Budget Allocation
<15-20% Budget Allocation
Developing Your Fundraising Plan:  Raising Smart
What’s the secret of successful fundraising? Answer: There is No Secret!
<ul><li>You have to ask   </li></ul><ul><ul><ul><li>a lot  of people for  </li></ul></ul></ul><ul><ul><ul><li>a lot  of mo...
Fundraising Planning <ul><li>How  much is needed and how will you raise? </li></ul><ul><li>When  is it needed?  When will ...
Breaking it down FR Goal = $40,000 $50 200  x = $ 10,000 $100 125  x =  $12,500 $250 30  x =  $7,500 $500 20  x =  $10,000
<ul><li>Personal Solicitation </li></ul><ul><ul><li>Candidate call time </li></ul></ul><ul><ul><li>Individual meetings </l...
  Applying the Tools Tool Response Rate Cost Ratio Cash Flow Face-to-Face 50-70% 1-5% 1-7 days Telephone 30-50% 1% 1-7 day...
Why people give
 
Personal Circle <ul><li>Who:   </li></ul><ul><ul><li>Candidate’s family members, friends, professional colleagues </li></u...
Ideology Circle <ul><li>Who:   </li></ul><ul><ul><li>People who share your causes or advocacy of a cause </li></ul></ul><u...
Ax-to-grind Circle <ul><li>Who:   </li></ul><ul><ul><li>People who dislike and want to defeat opponent </li></ul></ul><ul>...
Power Circle <ul><li>Who:   </li></ul><ul><ul><li>People who want to be in the play to protect and advance their economic ...
<ul><li>Introduction </li></ul><ul><li>Connection </li></ul><ul><ul><li>Establish rapport  –  your connection </li></ul></...
<ul><li>Ask for a specific amount: </li></ul><ul><ul><li>“ Can you contribute $400 to my campaign?” </li></ul></ul><ul><ul...
ZIP IT UP AND LISTEN! “ Not that much” Negotiate “ Not ready” Call Back “ Need more info” Provide it “ NO ” Why?
OR Depends on  hard work ,  good organization , and a  good plan  to make it happen.
One more time: Fundraising Planning <ul><li>How  much is needed and how will you raise? </li></ul><ul><li>When  is it need...
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Campaign Budget and Fundraising Planning

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  • From Emily’s List
  • Emily’s List’s Circles of Benefit. Starts with the candidate. Different people give for different reasons. And why they give also corresponds to when they give.
  • EMILY’s List = Early Money is Like the Yeast – it makes the bread rise. Early money comes from the close personal circle.
  • Often these people hedge their bets and give to both sides
  • Campaign Budget and Fundraising Planning

    1. 1. Developing a Campaign Budget and Fundraising Plan Spending Smart, Raising Smart
    2. 2. Developing Your Budget: Spending Smart
    3. 3. 5 Key Budget Rules Rule 2: Create a realistic budget. Budgets should grow, evolve and be flexible. Rule 3: Budgets reflect the priorities . If voter contact is your #1 priority your budget should reflect it. Rule 4: Minimize overhead and maximize voter contact . Learn to say “NO” to fancy gizmos. Rule 5: Pay bills and avoid debt . Having debt and not meeting payroll is usually the sign of bad planning. Rule 1: Cost everything out. Assume it will always cost more.
    4. 4. 70-80% 2-5% 10-12% Budget Allocation
    5. 5. <15-20% Budget Allocation
    6. 6. Developing Your Fundraising Plan: Raising Smart
    7. 7. What’s the secret of successful fundraising? Answer: There is No Secret!
    8. 8. <ul><li>You have to ask </li></ul><ul><ul><ul><li>a lot of people for </li></ul></ul></ul><ul><ul><ul><li>a lot of money in </li></ul></ul></ul><ul><ul><ul><li>a lot of different ways </li></ul></ul></ul><ul><ul><ul><li>a lot of times. </li></ul></ul></ul><ul><li>Then you have to do it again! </li></ul>Answer: There is No Secret!
    9. 9. Fundraising Planning <ul><li>How much is needed and how will you raise? </li></ul><ul><li>When is it needed? When will you raise it? </li></ul><ul><li>Where will you raise it? </li></ul><ul><li>Who will raise it from whom? </li></ul><ul><li>What will it cost to raise it? </li></ul>Rule : If it isn’t written down, it’s not a plan.
    10. 10. Breaking it down FR Goal = $40,000 $50 200 x = $ 10,000 $100 125 x = $12,500 $250 30 x = $7,500 $500 20 x = $10,000
    11. 11. <ul><li>Personal Solicitation </li></ul><ul><ul><li>Candidate call time </li></ul></ul><ul><ul><li>Individual meetings </li></ul></ul><ul><ul><li>Personal mail </li></ul></ul><ul><li>Finance Committee </li></ul><ul><li>Events </li></ul><ul><ul><li>High dollar and Low dollar events </li></ul></ul><ul><li>PAC’s </li></ul><ul><li>Internet and Email </li></ul> Fundraising Toolbox
    12. 12. Applying the Tools Tool Response Rate Cost Ratio Cash Flow Face-to-Face 50-70% 1-5% 1-7 days Telephone 30-50% 1% 1-7 days Events 15% 10-25% 4 weeks Cold Prospect Mail 1% 100% 6 weeks Re-solicitation Mail 5-10% 10-15% 6 weeks
    13. 13. Why people give
    14. 15. Personal Circle <ul><li>Who: </li></ul><ul><ul><li>Candidate’s family members, friends, professional colleagues </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>First </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>You know me and this is important to me </li></ul></ul>
    15. 16. Ideology Circle <ul><li>Who: </li></ul><ul><ul><li>People who share your causes or advocacy of a cause </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>Early </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>Together we can change the world </li></ul></ul>
    16. 17. Ax-to-grind Circle <ul><li>Who: </li></ul><ul><ul><li>People who dislike and want to defeat opponent </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>Early, but need to show some viability </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>Not the other guy </li></ul></ul>
    17. 18. Power Circle <ul><li>Who: </li></ul><ul><ul><li>People who want to be in the play to protect and advance their economic interests </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>Late </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>Going to win </li></ul></ul>
    18. 19. <ul><li>Introduction </li></ul><ul><li>Connection </li></ul><ul><ul><li>Establish rapport – your connection </li></ul></ul><ul><li>Benefit </li></ul><ul><ul><li>Why it matters to the person </li></ul></ul><ul><ul><li>Why it ’ s necessary to win </li></ul></ul><ul><li>Direct Ask </li></ul><ul><li>Wait </li></ul><ul><li>React depending on response </li></ul><ul><li>Thanks and follow up </li></ul>“ The Pitch ”
    19. 20. <ul><li>Ask for a specific amount: </li></ul><ul><ul><li>“ Can you contribute $400 to my campaign?” </li></ul></ul><ul><ul><li>“ Would you be able to make a contribution of $400?” </li></ul></ul><ul><ul><li>“ The maximum you can give is $400. Would you be able to contribute that amount?” </li></ul></ul><ul><li>You are doing the person a favor to ask </li></ul><ul><li>for a specific amount – but then … </li></ul>“ The Ask ” Sip a glass of water!
    20. 21. ZIP IT UP AND LISTEN! “ Not that much” Negotiate “ Not ready” Call Back “ Need more info” Provide it “ NO ” Why?
    21. 22. OR Depends on hard work , good organization , and a good plan to make it happen.
    22. 23. One more time: Fundraising Planning <ul><li>How much is needed and how will you raise? </li></ul><ul><li>When is it needed? When will you raise it? </li></ul><ul><li>Where will you raise it? </li></ul><ul><li>Who will raise it? </li></ul><ul><li>What will it cost to raise it? </li></ul>Rule : If it isn’t written down, it’s not a plan.

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