Blockbusters

While we wait to start ……. Can you remember, the four characteristics of a ‘Blockbuster’ film?

The four characteristics of a ‘Blockbuster’ film:
Simple, easy to understand storylines with global appeal.
Simple characters with simple motives.
Marketed on their spectacular look (inc. CGI). Visual impact may be more important than the dialogue.
Marketed as a ‘brand’ Franchising also includes toys, games, clothes, bed linen….

Unit FS2: Producers and Audiences.
Aims of lesson:
To study further the phenomenon of the ‘Blockbuster’ film in Hollywood.
To consider the relevance of ‘High Concept’ film-making.
To think about the ‘Impact Aesthetic’.

‘ High Concept’ is the theory behind all this!
‘ High concept’ film-making means:
A style of film-making based around simple narrative ideas – designed to fit into marketing and merchandising operations.
‘ High concept’ film-making is therefore a big aspect of Blockbuster films!
Thinking of studio : keep things simple – makes lots of money!
‘ High-concept’ is now the driving force behind creative decision-making in most mainstream, Hollywood films.

So let me ask you………….
Does the production of ‘blockbuster’ films and ‘high-concept’ film-making……………
Lead to movies without ‘brains’? Does it have to mean films ‘dumb-down’ – and reduce quality?
Does the merchandising aspect (tie-in toys, games….) exploit children?

The visual appeal of ‘Blockbuster’ films is often called the………
‘ Impact Aesthetic’.
This means the audience is invited to sit back and enjoy the sheer scale and impressive detail of the film.
This is the so-called “wow” response factor!
The audience admire the use of CGI – and how convincing it is.
The appearance of a ‘star’ is often part of this ‘impact aesthetic’.
In the following sequence from a ‘Blockbuster’ - grade your “Wow” factor out of ten….and name the ‘star’!

How important is the ‘Impact Aesthetic’ to you when you go to see a film?

‘Blockbuster’ Group Task:
Select your envelope.
Read your task.
Return to classroom at:
Present your results to class at:

Blockbusters

by Wellingtonisgreat

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Blockbusters

by Wellingtonisgreat

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Blockbusters Presentation Transcript

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