Doing Great By Doing Good   By Well Translated Llc
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Doing Great By Doing Good   By Well Translated Llc Doing Great By Doing Good By Well Translated Llc Presentation Transcript

  • DOING GREAT BY DOING GOOD:Translating and Interpreting for the Nonprofit Sector by: Omar Postigo-Martell Well Translated LLC omar@welltranslated.com 720-308-1179
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorAudience survey. Non-profit experience?Clarifying:audience, translator/interpreter role, and language pair.What’s in the title? A bit of history.- Young Life volunteer (mid-1980’s)- Staff Financial Manager at CSPC-PIRC (2003-2007)- Board Treasurer at the Latino Chamber of Commerce (since 2008) by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorLearning Objectives• Analyze the nonprofit as an ideal clientele.• Understand the lifecycles stages of nonprofit entities.• Understand the relevance of linguistic service and how it relates to entity’s capacity, performance and effectiveness.• Develop a socially responsible marketing strategy and business. by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorTriple Bottom Line = people, planet and profits.This is my secret to my Corporate Social Responsibility approach!How?, When?, Why and for Who?What about you?20th century urbanist Patrick Geddess notion of “folk, work andPlace”.Freer Spreckley, 1981.Social Audit: Management Tool for Co-operative Working.John Elkington, 1998.Cannibals with Forks: the Triple Bottom Line of 21st CenturyBusiness. by Well Translate LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorHave you defined your client?Have you aligned your passion for a cause, your knowledge and skillswith the nonprofit sector’s needs? Is it a good match based onyour education, training, and interests? by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorCriticism…• The triple bottom line is thought to be harmful by diverting business attention away from its core competency.• The nonprofit sector is unwilling or unable to pay the prevailing rate(s).• If reciprocal, what can they offer me? Is that a fair and realistic expectation? by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectLet’s talk nonprofit…• As of 2008, there were over 1.5 million nonprofit entities registered with the Internal Revenue Service.• In 2009, over 26.8 % of adults stated they volunteered through an organization.• These organizations are supported annually by nearly $30 billion in philanthropic support. by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorTriple Bottom Line = people, planet and profitsWhat is CSR?Corporate Social responsibility is an ethical ideology or theory thatan entity, be it an organization or individual, has an obligation to act tobenefit society at large. This responsibility can be passive, by avoidingengaging in socially harmful acts, or active, by performing activitiesthat directly advance social goals.What is your approach? by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorWhat is capacity, performance and effectiveness?• Capacity is another word for organizational capability and competence.• Performance is the achievement of measurable goals and objectives.• Effectiveness is the organization’s ability to consistently perform in a manner by which its actions have the desired impact on constituents and society. by Well Translated LLC
  • DOING GREAT BY DOING GOOD:Translating and Interpreting for the Nonprofit Sector by Well Translated LLC
  • DOING GREAT BY DOING GOOD:Translating and Interpreting for the Nonprofit Sector by Well Translated LLC
  • DOING GREAT BY DOING GOOD:Translating and Interpreting for the Nonprofit Sector by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorStage #1: Idea - No formal organization, only an idea or personal mandate to fill a societal, programmatic, or cultural gap in the community.Stage # 2: Start Up - The beginning stage of operations development marked by mission, energy and passion but generally without corresponding governance, management, resources or systems.Stage #3: Growth - The stage in which nonprofit mission and programs have taken hold in the marketplace, but where services demand exceeds current structural and resource capabilities.Stage #4: Maturity - The stage in which an organization is well-established, operating smoothly, and has a community reputation for providing consistently relevant and high quality services.Stage #5: Decline - The stage in which the organization’s services are no longer relevant to the marketplace and declining program consensus creates insufficient operating income to cover expenses.Stage #6: Turnaround - The stage in which an organization facing a critical juncture due to lost market share and revenues, takes decisive action to reverse prior actions in a self-aware, determined manner.Stage #7: Terminal - The stage when an organization had neither the will, purpose nor energy to continue to exist. by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorHow are my services a good match for my client’s needs andexpectations?Should I include a Triple Bottom Line approach to my work?How will be successful in order to ignite my Corporate SocialResponsibility?How will you pursue your CSR?What will it look like? by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorExamples:A philanthropic approach- De Puerta a Puerta Program- Dialogues on Immigrant Integration- Bilingual Mediation ProgramA competitive advantage- Sliding scale pricing structure- Crowd sourcing model by Well Translated LLC
  • DOING GREAT BY DOING GOOD:Translating and Interpreting for the Nonprofit Sector by Well Translated LLC
  • DOING GREAT BY DOING GOOD:Translating and Interpreting for the Nonprofit Sector by Well Translated LLC
  • DOING GREAT BY DOING GOOD:Translating and Interpreting for the Nonprofit Sector by Well Translated LLC
  • DOING GREAT BY DOING GOOD: Translating and Interpreting for the Nonprofit SectorHave you defined your client?Have you aligned your passion for a cause, your knowledge and skillswith the nonprofit sector’s needs? Is it a good match based onyour education, training, and interests?I think REAL success in the translation/interpretation industryhappens when you combine all of the above. THANK YOU! by Well Translated LLC