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Overview of E-commerce


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Doing business through the e-commerce channel is quite demanding. The one who does business through the e-commerce route needs to have an intensive knowledge of various web languages coupled with …

Doing business through the e-commerce channel is quite demanding. The one who does business through the e-commerce route needs to have an intensive knowledge of various web languages coupled with knowledge of web servers communications and networking. E-commerce has tremendous utilities: it can be used for buying and selling of products and producing financial documents. The broad goals of e-commerce include reduced costs, lower cycle time, faster customer response and improved service quality-commerce has promising prospects in India. That’s because people buying online is expected to double year on year. Financial services, entertainment, travel and groceries are the areas where e-commerce will see the maximum leverage. However, it is pertinent to note that e-commerce also has certain drawbacks. Customers cannot touch the products that they plan to buy. Businessmen in India do not know how to run e-commerce business leading to immense client dissatisfaction. E-commerce is an ineffective medium when it comes to reaching out to women and elderly citizens. To set up e-commerce entrepreneurs need three primary things: website, a shopping cart and an on-line payment system. Some of the examples of e-commerce include product catalogs on the internet, inventory databases, interactive marketing, supply chain management among others. Some of the common methods of conducting e-commerce business include electronic mail, voice mail, discussion forums, data conferencing and electronic meeting system. Major segments of e-commerce include Inter-organizational (B2B), intra-organizational (Within retail) and Retail.

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  • 1. Overview of Electronic Commerce
  • 2. INTRODUCTION - 1 E-Commerce includes Buying & Selling of goods and services on the Internet B2B & B2C transactions Substantial cost savings
  • 3. Introduction - 2 Demands of E-commerce Keeping pace with the changing technology Knowledge of web languages Knowledge of search engines, web servers, communications and networking
  • 4. Main Activities of E- Commerce - 1 Buying & selling of Products Shipping of products Producing financial statements
  • 5. Main Activities of E-Commerce - 2 Role of Humans Personalised customer service Sales Corporate development New product Research
  • 6. Definition of Electronic CommerceE – commerce is: A strategy A technology A system A separate business A sales approach A mystery
  • 7. Broad Goals of Electronic CommerceReduced costsLower product cycle timeFaster customer responseImproved service quality
  • 8. Electronic Commerce Technical ComponentsClient or PC work stationTransaction serverDatabase serverDatabase transactionRouter andInternet communication line
  • 9. Functions of Electronic CommerceCommunicationProcess managementService managementTransaction management
  • 10. Prospects of Electronic CommercePeople buying online is likely to doubleyear by year.Areas expected to grow include financialservices, entertainment, travel andgroceries.In the next few years e –commerce islikely to transform the world and the worldof marketing in particular.
  • 11. Significance of Electronic Commerce Web-TV and digital television Telecommunication Phones, Fax, copiers PCs & Printers & E-mail Integrated machines
  • 12. Advantages of Electronic CommerceDistanceTimeLow costFlexibilityGreater access to marketError reductionWider choiceNo wastage of time
  • 13. Disadvantages of Electronic Commerce - 1Inability to touch the productsDiscourages socialisationCustomer dissatisfaction as mostbusinessmen do not know how to run e –businessHackersInability to reach out to women & elderlypersons
  • 14. Disadvantages of Electronic Commerce -2Internet access limitedLimited use of creditcardsDifficulty in conforming toEDI standardsVirus attacks
  • 15. Pre-requisites of Electronic Commerce Website A shopping cart program On-line payment system
  • 16. Lessons of Electronic Commerce Evolution On-line customers do not go back to the old ways 24 hrs/day Shopping from home Technology facilitates change
  • 17. Meaning of Electronic CommerceProduct catalogs on the InternetInventory databasesOnline point-of-sale and Transaction processingWeb retailing & wholesalingEDIElectronic Funds TransferElectronic bankingInteractive MarketingSupply Chain Management
  • 18. Meaning of Electronic CommerceElectronic MailVoice MailDiscussion ForumsData conferencingVideo conferencingElectronic Meeting Systems
  • 19. Scope of Electronic Commerce Linking Linking With With Suppliers Distributors & Retailers Enterprise Management Global Interface E – commerce With Infrastructure Consumers
  • 20. Communications and Collaborations Virtual teamsGlobalcommunications collaboration Internal External Business
  • 21. Electronic Commerce SystemsOnline Point of Sale (POS) transactionprocessingWeb retailing and wholesalingEDIEFTElectronic BankingInteractive MarketingSCM
  • 22. Technologies UsedEDIBar codesE- mailsInternetwwwProduct data exchangeElectronic forms
  • 23. Electronic Commerce AnalysisStagesi. The webmaster signs up at a storefront analysis site.ii. The analysis service launches an agent who logs on to the webmaster’s e-commerce site.iii. The agent tests the complete shopping experience.iv. The agent sends result to the webmaster.
  • 24. Electronic Commerce Technical Architecture organisations are satisfied with e- commerce because, it is:i. Cheap, easy and lucrative.ii. Everyone (companies, customers, suppliers) are doing itiii. Brand building is easy
  • 25. Two Faces of Electronic Commerce Sell side Buy-side – E- procurement Facets Both sell-side and buy-side solutions Internet-based trading exchanges
  • 26. Sell SideFunctions available for Real-time information forDealers customersSpare parts order Part availabilityOrder tracing Price andWarranty look-ups Status of their ordersField service
  • 27. Buyside E- procurementApplications People soft Ariba Commerce-one Walnut creek Mountain view Oracle Pleasanton SAP Newton square
  • 28. Foundation of Commerce EssentialsCollecting money from consumersCollecting money from business partnersImproving the productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersandChanging how you deal with new customers
  • 29. Electronic Commerce Applications -1Retail stores e.g. book stores, musicstores etc.Auction sitesCooperating businessesBanking servicesOnline payment through credit cards or e-cashFiling tax returns
  • 30. Electronic Commerce Applications -2PublishingEducationTraining of employees etc.
  • 31. The Net looks for the following companiesi. To a cable companyii. To a software companyiii. To a big media conglomerateiv. To an entrepreneur
  • 32. Electronic Commerce and Electronic BusinessC2C (customer to customer)C2G (customer to Government)G2G (Government to Government)B2G (Business to Government)B2P (Business to Peer)P2P (Peer to Peer)B2A (Business to Administration)C2A (Customer to Administration)
  • 33. Foundation of Electronic CommerceCollecting money from customersCollecting money from business partnersImproving productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersChanging how you deal with new customers
  • 34. Electronic Commerce Development How many visitors you would like to have at your site? What messages you want them to get? Have you decided to build a community? Is the site a transaction site? Are there customer support requirements?
  • 35. Electronic Commerce goals V/S Business goals E- commerce Business• Create customer • Online customer support database support function• Build security facility • Sell products online• Develop ‘vertical • Create community of interest’ interested prospects
  • 36. Electronic Commerce V/S Traditional Commerce E – commerce involves• Information technology• Telecommunications technology• Business processes
  • 37. Major segments of Electronic CommerceInter- organisational (B2B)Intra – organisational (within business)Retail
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