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Doing business through the e-commerce channel is quite demanding. The one who does business through the e-commerce route needs to have an intensive knowledge of various web languages coupled with knowledge of web servers communications and networking. E-commerce has tremendous utilities: it can be used for buying and selling of products and producing financial documents. The broad goals of e-commerce include reduced costs, lower cycle time, faster customer response and improved service quality-commerce has promising prospects in India. That’s because people buying online is expected to double year on year. Financial services, entertainment, travel and groceries are the areas where e-commerce will see the maximum leverage. However, it is pertinent to note that e-commerce also has certain drawbacks. Customers cannot touch the products that they plan to buy. Businessmen in India do not know how to run e-commerce business leading to immense client dissatisfaction. E-commerce is an ineffective medium when it comes to reaching out to women and elderly citizens. To set up e-commerce entrepreneurs need three primary things: website, a shopping cart and an on-line payment system. Some of the examples of e-commerce include product catalogs on the internet, inventory databases, interactive marketing, supply chain management among others. Some of the common methods of conducting e-commerce business include electronic mail, voice mail, discussion forums, data conferencing and electronic meeting system. Major segments of e-commerce include Inter-organizational (B2B), intra-organizational (Within retail) and Retail.
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