Overview of eCommerce


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In this presentation we will discuss what exactly is e-commerce, it’s definition, goal and activities that happens in the e-commerce circuit.
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Overview of eCommerce

  1. 1. Overview of Electronic Commerce
  2. 2. INTRODUCTION - 1 E-Commerce includes Buying & Selling of goods and services on the Internet B2B & B2C transactions Substantial cost savings
  3. 3. Introduction - 2 Demands of E-commerce Keeping pace with the changing technology Knowledge of web languages Knowledge of search engines, web servers, communications and networking
  4. 4. Main Activities of E- Commerce - 1 Buying & selling of Products Shipping of products Producing financial statements
  5. 5. Main Activities of E-Commerce - 2 Role of Humans Personalised customer service Sales Corporate development New product Research
  6. 6. Definition of Electronic CommerceE – commerce is: A strategy A technology A system A separate business A sales approach A mystery
  7. 7. Broad Goals of Electronic CommerceReduced costsLower product cycle timeFaster customer responseImproved service quality
  8. 8. Electronic Commerce Technical ComponentsClient or PC work stationTransaction serverDatabase serverDatabase transactionRouter andInternet communication line
  9. 9. Functions of Electronic CommerceCommunicationProcess managementService managementTransaction management
  10. 10. Prospects of Electronic CommercePeople buying online is likely to doubleyear by year.Areas expected to grow include financialservices, entertainment, travel andgroceries.In the next few years e –commerce islikely to transform the world and the worldof marketing in particular.
  11. 11. Significance of Electronic Commerce Web-TV and digital television Telecommunication Phones, Fax, copiers PCs & Printers & E-mail Integrated machines
  12. 12. Advantages of Electronic CommerceDistanceTimeLow costFlexibilityGreater access to marketError reductionWider choiceNo wastage of time
  13. 13. Disadvantages of Electronic Commerce - 1Inability to touch the productsDiscourages socialisationCustomer dissatisfaction as mostbusinessmen do not know how to run e –businessHackersInability to reach out to women & elderlypersons
  14. 14. Disadvantages of Electronic Commerce -2Internet access limitedLimited use of creditcardsDifficulty in conforming toEDI standardsVirus attacks
  15. 15. Pre-requisites of Electronic Commerce Website A shopping cart program On-line payment system
  16. 16. Lessons of Electronic Commerce Evolution On-line customers do not go back to the old ways 24 hrs/day Shopping from home Technology facilitates change
  17. 17. Meaning of Electronic CommerceProduct catalogs on the InternetInventory databasesOnline point-of-sale and Transaction processingWeb retailing & wholesalingEDIElectronic Funds TransferElectronic bankingInteractive MarketingSupply Chain Management
  18. 18. Meaning of Electronic CommerceElectronic MailVoice MailDiscussion ForumsData conferencingVideo conferencingElectronic Meeting Systems
  19. 19. Scope of Electronic Commerce Linking Linking With With Suppliers Distributors & Retailers Enterprise Management Global Interface E – commerce With Infrastructure Consumers
  20. 20. Communications and Collaborations Virtual teamsGlobalcommunications collaboration Internal External Business
  21. 21. Electronic Commerce SystemsOnline Point of Sale (POS) transactionprocessingWeb retailing and wholesalingEDIEFTElectronic BankingInteractive MarketingSCM
  22. 22. Technologies UsedEDIBar codesE- mailsInternetwwwProduct data exchangeElectronic forms
  23. 23. Electronic Commerce AnalysisStagesi. The webmaster signs up at a storefront analysis site.ii. The analysis service launches an agent who logs on to the webmaster’s e-commerce site.iii. The agent tests the complete shopping experience.iv. The agent sends result to the webmaster.
  24. 24. Electronic Commerce Technical Architecture organisations are satisfied with e- commerce because, it is:i. Cheap, easy and lucrative.ii. Everyone (companies, customers, suppliers) are doing itiii. Brand building is easy
  25. 25. Two Faces of Electronic Commerce Sell side Buy-side – E- procurement Facets Both sell-side and buy-side solutions Internet-based trading exchanges
  26. 26. Sell SideFunctions available for Real-time information forDealers customersSpare parts order Part availabilityOrder tracing Price andWarranty look-ups Status of their ordersField service
  27. 27. Buyside E- procurementApplications People soft Ariba Commerce-one Walnut creek Mountain view Oracle Pleasanton SAP Newton square
  28. 28. Foundation of Commerce EssentialsCollecting money from consumersCollecting money from business partnersImproving the productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersandChanging how you deal with new customers
  29. 29. Electronic Commerce Applications -1Retail stores e.g. book stores, musicstores etc.Auction sitesCooperating businessesBanking servicesOnline payment through credit cards or e-cashFiling tax returns
  30. 30. Electronic Commerce Applications -2PublishingEducationTraining of employees etc.
  31. 31. The Net looks for the following companiesi. To a cable companyii. To a software companyiii. To a big media conglomerateiv. To an entrepreneur
  32. 32. Electronic Commerce and Electronic BusinessC2C (customer to customer)C2G (customer to Government)G2G (Government to Government)B2G (Business to Government)B2P (Business to Peer)P2P (Peer to Peer)B2A (Business to Administration)C2A (Customer to Administration)
  33. 33. Foundation of Electronic CommerceCollecting money from customersCollecting money from business partnersImproving productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersChanging how you deal with new customers
  34. 34. Electronic Commerce Development How many visitors you would like to have at your site? What messages you want them to get? Have you decided to build a community? Is the site a transaction site? Are there customer support requirements?
  35. 35. Electronic Commerce goals V/S Business goals E- commerce Business• Create customer • Online customer support database support function• Build security facility • Sell products online• Develop ‘vertical • Create community of interest’ interested prospects
  36. 36. Electronic Commerce V/S Traditional Commerce E – commerce involves• Information technology• Telecommunications technology• Business processes
  37. 37. Major segments of Electronic CommerceInter- organisational (B2B)Intra – organisational (within business)Retail
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