Overview of eCommerce
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In this presentation we will discuss what exactly is e-commerce, it’s definition, goal and activities that happens in the e-commerce circuit. ...

In this presentation we will discuss what exactly is e-commerce, it’s definition, goal and activities that happens in the e-commerce circuit.
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    Overview of eCommerce Overview of eCommerce Presentation Transcript

    • Overview of Electronic Commerce
    • INTRODUCTION - 1 E-Commerce includes Buying & Selling of goods and services on the Internet B2B & B2C transactions Substantial cost savings
    • Introduction - 2 Demands of E-commerce Keeping pace with the changing technology Knowledge of web languages Knowledge of search engines, web servers, communications and networking
    • Main Activities of E- Commerce - 1 Buying & selling of Products Shipping of products Producing financial statements
    • Main Activities of E-Commerce - 2 Role of Humans Personalised customer service Sales Corporate development New product Research
    • Definition of Electronic CommerceE – commerce is: A strategy A technology A system A separate business A sales approach A mystery
    • Broad Goals of Electronic CommerceReduced costsLower product cycle timeFaster customer responseImproved service quality
    • Electronic Commerce Technical ComponentsClient or PC work stationTransaction serverDatabase serverDatabase transactionRouter andInternet communication line
    • Functions of Electronic CommerceCommunicationProcess managementService managementTransaction management
    • Prospects of Electronic CommercePeople buying online is likely to doubleyear by year.Areas expected to grow include financialservices, entertainment, travel andgroceries.In the next few years e –commerce islikely to transform the world and the worldof marketing in particular.
    • Significance of Electronic Commerce Web-TV and digital television Telecommunication Phones, Fax, copiers PCs & Printers & E-mail Integrated machines
    • Advantages of Electronic CommerceDistanceTimeLow costFlexibilityGreater access to marketError reductionWider choiceNo wastage of time
    • Disadvantages of Electronic Commerce - 1Inability to touch the productsDiscourages socialisationCustomer dissatisfaction as mostbusinessmen do not know how to run e –businessHackersInability to reach out to women & elderlypersons
    • Disadvantages of Electronic Commerce -2Internet access limitedLimited use of creditcardsDifficulty in conforming toEDI standardsVirus attacks
    • Pre-requisites of Electronic Commerce Website A shopping cart program On-line payment system
    • Lessons of Electronic Commerce Evolution On-line customers do not go back to the old ways 24 hrs/day Shopping from home Technology facilitates change
    • Meaning of Electronic CommerceProduct catalogs on the InternetInventory databasesOnline point-of-sale and Transaction processingWeb retailing & wholesalingEDIElectronic Funds TransferElectronic bankingInteractive MarketingSupply Chain Management
    • Meaning of Electronic CommerceElectronic MailVoice MailDiscussion ForumsData conferencingVideo conferencingElectronic Meeting Systems
    • Scope of Electronic Commerce Linking Linking With With Suppliers Distributors & Retailers Enterprise Management Global Interface E – commerce With Infrastructure Consumers
    • Communications and Collaborations Virtual teamsGlobalcommunications collaboration Internal External Business
    • Electronic Commerce SystemsOnline Point of Sale (POS) transactionprocessingWeb retailing and wholesalingEDIEFTElectronic BankingInteractive MarketingSCM
    • Technologies UsedEDIBar codesE- mailsInternetwwwProduct data exchangeElectronic forms
    • Electronic Commerce AnalysisStagesi. The webmaster signs up at a storefront analysis site.ii. The analysis service launches an agent who logs on to the webmaster’s e-commerce site.iii. The agent tests the complete shopping experience.iv. The agent sends result to the webmaster.
    • Electronic Commerce Technical Architecture organisations are satisfied with e- commerce because, it is:i. Cheap, easy and lucrative.ii. Everyone (companies, customers, suppliers) are doing itiii. Brand building is easy
    • Two Faces of Electronic Commerce Sell side Buy-side – E- procurement Facets Both sell-side and buy-side solutions Internet-based trading exchanges
    • Sell SideFunctions available for Real-time information forDealers customersSpare parts order Part availabilityOrder tracing Price andWarranty look-ups Status of their ordersField service
    • Buyside E- procurementApplications People soft Ariba Commerce-one Walnut creek Mountain view Oracle Pleasanton SAP Newton square
    • Foundation of Commerce EssentialsCollecting money from consumersCollecting money from business partnersImproving the productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersandChanging how you deal with new customers
    • Electronic Commerce Applications -1Retail stores e.g. book stores, musicstores etc.Auction sitesCooperating businessesBanking servicesOnline payment through credit cards or e-cashFiling tax returns
    • Electronic Commerce Applications -2PublishingEducationTraining of employees etc.
    • The Net looks for the following companiesi. To a cable companyii. To a software companyiii. To a big media conglomerateiv. To an entrepreneur
    • Electronic Commerce and Electronic BusinessC2C (customer to customer)C2G (customer to Government)G2G (Government to Government)B2G (Business to Government)B2P (Business to Peer)P2P (Peer to Peer)B2A (Business to Administration)C2A (Customer to Administration)
    • Foundation of Electronic CommerceCollecting money from customersCollecting money from business partnersImproving productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersChanging how you deal with new customers
    • Electronic Commerce Development How many visitors you would like to have at your site? What messages you want them to get? Have you decided to build a community? Is the site a transaction site? Are there customer support requirements?
    • Electronic Commerce goals V/S Business goals E- commerce Business• Create customer • Online customer support database support function• Build security facility • Sell products online• Develop ‘vertical • Create community of interest’ interested prospects
    • Electronic Commerce V/S Traditional Commerce E – commerce involves• Information technology• Telecommunications technology• Business processes
    • Major segments of Electronic CommerceInter- organisational (B2B)Intra – organisational (within business)Retail
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