Overview of eCommerce

Overview of Electronic Commerce

INTRODUCTION - 1 E-Commerce includes Buying & Selling of goods and services on the Internet B2B & B2C transactions Substantial cost savings

Introduction - 2 Demands of E-commerce Keeping pace with the changing technology Knowledge of web languages Knowledge of search engines, web servers, communications and networking

Main Activities of E- Commerce - 1 Buying & selling of Products Shipping of products Producing financial statements

Main Activities of E-Commerce - 2 Role of Humans Personalised customer service Sales Corporate development New product Research

Definition of Electronic CommerceE – commerce is: A strategy A technology A system A separate business A sales approach A mystery

Broad Goals of Electronic CommerceReduced costsLower product cycle timeFaster customer responseImproved service quality

Electronic Commerce Technical ComponentsClient or PC work stationTransaction serverDatabase serverDatabase transactionRouter andInternet communication line

Functions of Electronic CommerceCommunicationProcess managementService managementTransaction management

Prospects of Electronic CommercePeople buying online is likely to doubleyear by year.Areas expected to grow include financialservices, entertainment, travel andgroceries.In the next few years e –commerce islikely to transform the world and the worldof marketing in particular.

Significance of Electronic Commerce Web-TV and digital television Telecommunication Phones, Fax, copiers PCs & Printers & E-mail Integrated machines

Advantages of Electronic CommerceDistanceTimeLow costFlexibilityGreater access to marketError reductionWider choiceNo wastage of time

Disadvantages of Electronic Commerce - 1Inability to touch the productsDiscourages socialisationCustomer dissatisfaction as mostbusinessmen do not know how to run e –businessHackersInability to reach out to women & elderlypersons

Disadvantages of Electronic Commerce -2Internet access limitedLimited use of creditcardsDifficulty in conforming toEDI standardsVirus attacks

Pre-requisites of Electronic Commerce Website A shopping cart program On-line payment system

Lessons of Electronic Commerce Evolution On-line customers do not go back to the old ways 24 hrs/day Shopping from home Technology facilitates change

Meaning of Electronic CommerceProduct catalogs on the InternetInventory databasesOnline point-of-sale and Transaction processingWeb retailing & wholesalingEDIElectronic Funds TransferElectronic bankingInteractive MarketingSupply Chain Management

Meaning of Electronic CommerceElectronic MailVoice MailDiscussion ForumsData conferencingVideo conferencingElectronic Meeting Systems

Scope of Electronic Commerce Linking Linking With With Suppliers Distributors & Retailers Enterprise Management Global Interface E – commerce With Infrastructure Consumers

Communications and Collaborations Virtual teamsGlobalcommunications collaboration Internal External Business

Electronic Commerce SystemsOnline Point of Sale (POS) transactionprocessingWeb retailing and wholesalingEDIEFTElectronic BankingInteractive MarketingSCM

Technologies UsedEDIBar codesE- mailsInternetwwwProduct data exchangeElectronic forms

Electronic Commerce AnalysisStagesi. The webmaster signs up at a storefront analysis site.ii. The analysis service launches an agent who logs on to the webmaster’s e-commerce site.iii. The agent tests the complete shopping experience.iv. The agent sends result to the webmaster.

Electronic Commerce Technical Architecture organisations are satisfied with e- commerce because, it is:i. Cheap, easy and lucrative.ii. Everyone (companies, customers, suppliers) are doing itiii. Brand building is easy

Two Faces of Electronic Commerce Sell side Buy-side – E- procurement Facets Both sell-side and buy-side solutions Internet-based trading exchanges

Sell SideFunctions available for Real-time information forDealers customersSpare parts order Part availabilityOrder tracing Price andWarranty look-ups Status of their ordersField service

Buyside E- procurementApplications People soft Ariba Commerce-one Walnut creek Mountain view Oracle Pleasanton SAP Newton square

Foundation of Commerce EssentialsCollecting money from consumersCollecting money from business partnersImproving the productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersandChanging how you deal with new customers

Electronic Commerce Applications -1Retail stores e.g. book stores, musicstores etc.Auction sitesCooperating businessesBanking servicesOnline payment through credit cards or e-cashFiling tax returns

Electronic Commerce Applications -2PublishingEducationTraining of employees etc.

The Net looks for the following companiesi. To a cable companyii. To a software companyiii. To a big media conglomerateiv. To an entrepreneur

Electronic Commerce and Electronic BusinessC2C (customer to customer)C2G (customer to Government)G2G (Government to Government)B2G (Business to Government)B2P (Business to Peer)P2P (Peer to Peer)B2A (Business to Administration)C2A (Customer to Administration)

Foundation of Electronic CommerceCollecting money from customersCollecting money from business partnersImproving productivity of current processesDeveloping & supporting new automatedprocessesChanging how you deal with existing customersChanging how you deal with new customers

Electronic Commerce Development How many visitors you would like to have at your site? What messages you want them to get? Have you decided to build a community? Is the site a transaction site? Are there customer support requirements?

Electronic Commerce goals V/S Business goals E- commerce Business• Create customer • Online customer support database support function• Build security facility • Sell products online• Develop ‘vertical • Create community of interest’ interested prospects

Electronic Commerce V/S Traditional Commerce E – commerce involves• Information technology• Telecommunications technology• Business processes

Major segments of Electronic CommerceInter- organisational (B2B)Intra – organisational (within business)Retail

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Overview of eCommerce

by We Learn - A Continuous Learning Forum from Welingkar's PGDBA-DLP on Aug 08, 2011

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Overview of eCommerce — Presentation Transcript