Modes and Media Communication.


Published on

As there is various mediums for communication which differs in speed and accuracy, Understanding different Modes of Communication is important for having an effective communication.

For more such innovative content on management studies, join WeSchool PGDM-DLP Program:

Published in: Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Modes and Media Communication.

  1. 1. Modes and Mediaof Communication Chapter 4
  2. 2. A medium having their own characteristics is the means or thechannel of transmitting or conveying message. Each medium makes a different kind of impression and impact on the receiver. Chapter 4
  3. 3. Messages can be oral or written; therefore acareful selection of the medium becomes significant Chapter 4
  4. 4. • Oral communication are natural, immediate,used in informal situations It requires the presence of the both the parties•It needs training and practice for moreeffectiveness and a high degree strike in conveyingthe meaning in a formal situation Chapter 4
  5. 5. • Written communication has independentexistence, doesn’t require both the parties• It overcomes the limit of space and timewhich confines speech Chapter 4
  6. 6. The attributes of Oral and Writtencommunications which are to be considered which are as follows Speed, Record, Precision and accuracyLength, Expense, Control, Feedback Chapter 4
  7. 7. Speed Written communication is more time consuming, and the feedback is also slower Oral communication is less time consuming. Easy to speak, and to hear, listen to,and understand in an oral communication Chapter 4
  8. 8. Record Written communication is a documentary proof and serves as a record and used for or future references whereas oral can berecorded but the authenticity of the voice is questionable Chapter 4
  9. 9. Precision & AccuracyWritten communication are more precise and accurate than oral. Oral communication has the support of vocal tone, gestures, expressions which enrich the meaning Chapter 4
  10. 10. LengthA written message is shorter than oral having standard formats for opening and closing Chapter 4
  11. 11. Expense Cost depends on availabilityof the required personat the particular place Chapter 4
  12. 12. Control Oral communication is more easily Controlled By the speaker whereas written communication is separated from the writer’s bodilypresence and is in control of the reader Chapter 4
  13. 13. Feedback Oral communication allowsImmediate feedback whereas in written communication the feedback is delayed. Chapter 4
  14. 14. Media of Oral CommunicationFace to Face Conversation IntercomTelephone Conversation STD, ISDCellular Audio TeleconferencingPhoneMailVoice Audio Graph TeleconferencingTeleconferencing Video Teleconferencing Chapter 4
  15. 15. Media of Written Communication Mail Courier Hand delivery Phone Telegraph Fax E-mail and Internet Chapter 4
  16. 16. Choice of Medium The choice of medium is based on:Speed, Need for Confidentiality, Need foraccuracy, Need for reliability, Cost of the medium, Availability of a particular medium, Feedback capacity, Formality, Intensity and complexity Chapter 4
  17. 17. Media of Mass CommunicationNotice Board, Hoardings and bill boards, Newspapers and Magazines, Radio, Film, Television and Internet Chapter 4
  18. 18. Media of Mass CommunicationThe Film is a highly versatile medium and can be used formany purposes and adapted to different condition Chapter 4
  19. 19. Media of Mass CommunicationThe various services accessed by the users are E-mail , InternetRelay Chat (IRC ), USENET , FileTransfer Protocol (FTP ) and CU- SeeMe Chapter 4
  20. 20. Media of Mass CommunicationThe Intranet is used forconnecting all pats of an organization Chapter 4
  21. 21. The Company must keep up with the technology of Communication Do your best to match your selection to your message and your intentionsIn short, it is said that the medium is a comment on the message Chapter 4