Driving eCommerce Revolution

Driving the E-CommerceRevolution

Electronic CommerceActivities Product or service search Price search Activities payments Actual purchase

Electronic CommerceActivities -2 Direct selling of goods and/or services over the internet Provision of company homepage Advertising Priced Information Agent Services Research and Developement

Niche, Broad or TargetCustomer Niche - targeting a single customer or a group of customers Broad – entire population of appropriate customers

Targeting Strategy Strategy Differentiation Cost Leadership Niche Focus Internet Differentiation Focus Internet cost leadershipsegment e.g., Jb mountainbikes.com e.g., Southwest.comCustomer Broad Internet Differentiation Broad Internet cost leadership Broad e.g., Old tools.com e.g., Amazon.com

Differentiation (features& services) Developing unique products/services & brand building Providing value added services and customisation through the internet Cost advantage by reducing transaction costs through appropriate use of internet

Major Modes Found inE- commerce -1 Four modes: • Revenue generating modes • Product delivery modes • Payment collection modes • Operating modes

Major Modes Found inE- commerce - 2 i. Revenue Generating Modes Profit from purchase/ sale of goods Agent fees Income from priced packaged information Advertising revenues Priced information Income from sale of aggregated marketing information

Major Modes Found inE- commerce - 3 (ii) Product Delivery Modes • Physical Maintenance Repairs Replacements Other types of follow-up activity • virtual

Major Modes Found inE- commerce - 4 (iii) Payment Collection Modes • Physical • Virtual

Major Modes Found inE- commerce - 5 (iv) Operating Modes • Completely outsourced operations • Completely self- handled operations • Hybrid operations

Matrix of E – Commerce Models Principal Business • Single or multiple Models: businesses• B2B • The nature of• B2C delivery• C2B • Customisation• C2C • Seller• Single or multiple characteristics individual • Price selling consumers mechanism

Business to Consumer (B2C) CommerceElectronic Retailing on wwwcommerce and • Service efficiencytechnology • PersonalisationConsumer • Socialisationbehaviour and • Look & feel of sitechoice • IncentivesBusiness processesand marketplace • securitycompetition

Elements & Resourcesimpacting Electronic Commerce Changes Network practices Cultural change Technology Cost and Time Frame Management Work Process Consultants Integrators vendors

Opportunity Development for E-Commerce Stages Step 1 : look for business opportunities Opportunity development Step 2 : map the opportunities & functions Step 3 : Require opportunities with executivesMap all the three steps &form an e –commerceopportunity framework

Factors in Decision Making Strategy ApplicationBusiness Technology Processes Goal (Final system)

Developing an E – Commerce strategy Involve Good understanding ofEnsure appropriate technology by all involvedmanageme partiesnt supportFocus on E– Develop a phasedhigh return COMMERC approach E STRATEGThink fresh Y Documenton business casealternatives Prioritize Develop & alternatives agree budget

International Strategy Development Does product Direct/ meet the local needs ? IndirectShipping Product Agreements Distributiondelivery & Suitability & pricing Model support Fulfillment INTERNATIONAL Pricing & legal factors and support E-COMMERCE The Localisation Transaction Transaction & Purchase & Consulting & education acquisition customisation for change

Client/server Paradigm Server Client Server TCP/IP programprogram Result

Domain Name System Root-Level arpa AB ID US ZW co edu gov int mil NET ORGIn-addr m hg 181 cn gun 53 37 rakr r Painte 112 113.37.53.181 162.79.21.123 Reverse Generic Country domain

Metadata Meta-sales Data sales ]al is a naughty Girl. She is good but naughty Soghty Girl. She is good but naughty Sonal is ty Girl. She is good but naughty Sonal ighty Girl. She is good but naughty Soghty Girl. She is good but naughty Sos aghty Girl. She is good but naughty

FTP client server User Protocol Interface interpreter Control connection Protocol Interpreter TCP/IP Data Data connection Transfer Data Transfer unit unitLocal Removedisk disk

The Basic Website Communication Proce HTTP request Get HTML fileWeb Browser Web Server File system Returned HTML file

Basic Data Configuration Back-endWeb browser Web server CGI SCRIPT Application

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Driving eCommerce Revolution

by We Learn - A Continuous Learning Forum from Welingkar's PGDBA-DLP on Aug 08, 2011

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Driving eCommerce Revolution — Presentation Transcript