Driving eCommerce Revolution


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In this presentation we will discuss the aspects that brought boom in the e-commerce industry. Opportunities which helped e-commerce to flourish by applying certain business model to it has been discussed in detail.
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Driving eCommerce Revolution

  1. 1. Driving the E-CommerceRevolution
  2. 2. Electronic CommerceActivities Product or service search Price search Activities payments Actual purchase
  3. 3. Electronic CommerceActivities -2 Direct selling of goods and/or services over the internet Provision of company homepage Advertising Priced Information Agent Services Research and Developement
  4. 4. Niche, Broad or TargetCustomer Niche - targeting a single customer or a group of customers Broad – entire population of appropriate customers
  5. 5. Targeting Strategy Strategy Differentiation Cost Leadership Niche Focus Internet Differentiation Focus Internet cost leadershipsegment e.g., Jb mountainbikes.com e.g., Southwest.comCustomer Broad Internet Differentiation Broad Internet cost leadership Broad e.g., Old tools.com e.g., Amazon.com
  6. 6. Differentiation (features& services) Developing unique products/services & brand building Providing value added services and customisation through the internet Cost advantage by reducing transaction costs through appropriate use of internet
  7. 7. Major Modes Found inE- commerce -1 Four modes: • Revenue generating modes • Product delivery modes • Payment collection modes • Operating modes
  8. 8. Major Modes Found inE- commerce - 2 i. Revenue Generating Modes Profit from purchase/ sale of goods Agent fees Income from priced packaged information Advertising revenues Priced information Income from sale of aggregated marketing information
  9. 9. Major Modes Found inE- commerce - 3 (ii) Product Delivery Modes • Physical Maintenance Repairs Replacements Other types of follow-up activity • virtual
  10. 10. Major Modes Found inE- commerce - 4 (iii) Payment Collection Modes • Physical • Virtual
  11. 11. Major Modes Found inE- commerce - 5 (iv) Operating Modes • Completely outsourced operations • Completely self- handled operations • Hybrid operations
  12. 12. Matrix of E – Commerce Models Principal Business • Single or multiple Models: businesses• B2B • The nature of• B2C delivery• C2B • Customisation• C2C • Seller• Single or multiple characteristics individual • Price selling consumers mechanism
  13. 13. Business to Consumer (B2C) CommerceElectronic Retailing on wwwcommerce and • Service efficiencytechnology • PersonalisationConsumer • Socialisationbehaviour and • Look & feel of sitechoice • IncentivesBusiness processesand marketplace • securitycompetition
  14. 14. Elements & Resourcesimpacting Electronic Commerce Changes Network practices Cultural change Technology Cost and Time Frame Management Work Process Consultants Integrators vendors
  15. 15. Opportunity Development for E-Commerce Stages Step 1 : look for business opportunities Opportunity development Step 2 : map the opportunities & functions Step 3 : Require opportunities with executivesMap all the three steps &form an e –commerceopportunity framework
  16. 16. Factors in Decision Making Strategy ApplicationBusiness Technology Processes Goal (Final system)
  17. 17. Developing an E – Commerce strategy Involve Good understanding ofEnsure appropriate technology by all involvedmanageme partiesnt supportFocus on E– Develop a phasedhigh return COMMERC approach E STRATEGThink fresh Y Documenton business casealternatives Prioritize Develop & alternatives agree budget
  18. 18. International Strategy Development Does product Direct/ meet the local needs ? IndirectShipping Product Agreements Distributiondelivery & Suitability & pricing Model support Fulfillment INTERNATIONAL Pricing & legal factors and support E-COMMERCE The Localisation Transaction Transaction & Purchase & Consulting & education acquisition customisation for change
  19. 19. Client/server Paradigm Server Client Server TCP/IP programprogram Result
  20. 20. Domain Name System Root-Level arpa AB ID US ZW co edu gov int mil NET ORGIn-addr m hg 181 cn gun 53 37 rakr r Painte 112 Reverse Generic Country domain
  21. 21. Metadata Meta-sales Data sales ]al is a naughty Girl. She is good but naughty Soghty Girl. She is good but naughty Sonal is ty Girl. She is good but naughty Sonal ighty Girl. She is good but naughty Soghty Girl. She is good but naughty Sos aghty Girl. She is good but naughty
  22. 22. FTP client server User Protocol Interface interpreter Control connection Protocol Interpreter TCP/IP Data Data connection Transfer Data Transfer unit unitLocal Removedisk disk
  23. 23. The Basic Website Communication Proce HTTP request Get HTML fileWeb Browser Web Server File system Returned HTML file
  24. 24. Basic Data Configuration Back-endWeb browser Web server CGI SCRIPT Application
  25. 25. “Like” us on Facebook:  p // /http://www.facebook.com/welearnindia “Follow” us on Twitter:http://twitter.com/WeLearnIndiahttp://twitter com/WeLearnIndiaWatch informative videos on Youtube: http://www.youtube.com/WelingkarDLP