Liason and Public Relations

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The meaning of Liaison and Public Relations is explained. Topics like Public Relation Network and Objectives of Public Relations, expected to be achieved by the Administration in the absence of an independent PR Department are covered. Liaison and Public Relations is initiated by Welingkar’s Distance Learning Division.

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Liason and Public Relations

  1. 1. Welingkar’s Distance Learning Division CHAPTER-17 Liaison and Public Relations We Learn – A Continuous Learning Forum
  2. 2. Welingkar’s Distance Learning Division Public Relations • It means maintaining professional relationship by a corporate body, an institution or trust or even a famous person for the purpose of gaining a favorable public image or goodwill in the circles of the societies We Learn – A Continuous Learning Forum
  3. 3. Welingkar’s Distance Learning Division Liaison • Working closely as a link between people and organizations, for facilitating better communication and cooperation in achieving the desired results We Learn – A Continuous Learning Forum
  4. 4. Welingkar’s Distance Learning Division Public Relation Network • • • • • • • • • Statutory authorities Govt. Departments Hospitals & Blood Banks Public Corporations NGOs & Voluntary Organizations Educational Institutions Professional Bodies Internal Entities Banks & Other Agencies We Learn – A Continuous Learning Forum
  5. 5. Welingkar’s Distance Learning Division Objectives of public relations, expected to be achieved by the Administration in the absence of an independent PR Department • Promote organization’s image in the eyes of the customers, shareholders etc. • Lobby and liaise to build-up rapport to draw support and co-operation in favour of the interests of own organization • Co-ordinate with print media and also electronic media etc. Cont… We Learn – A Continuous Learning Forum
  6. 6. Welingkar’s Distance Learning Division • Co-ordinate, conduct and participate in trade exhibitions, trade fairs etc • Be instrumental in designing printed publicity material like pamphlets, product manuals etc for business promotion • Organize two-way flow visits of outside influence groups to the Organization viceversa for establishing goodwill We Learn – A Continuous Learning Forum
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