International Marketing: Introduction
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
Uploaded on

In this presentation, we will discuss International Marketing while focusing on motives and problems of international marketing along with International market trend, world export, production sharing ...

In this presentation, we will discuss International Marketing while focusing on motives and problems of international marketing along with International market trend, world export, production sharing towards internationalization and various stages. Various types of decision making in the international marketing, scopes of Indian productions in abroad, driving and restraining forces to establish a market internationally, will also be discussed.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,644
On Slideshare
2,639
From Embeds
5
Number of Embeds
2

Actions

Shares
Downloads
99
Comments
0
Likes
1

Embeds 5

http://localhost 4
http://www.brooomsticks.net 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Chapter 1International Marketing : An Introduction International Marketing chapter-1 International Marketing: An Introduction
  • 2. Learning ObjectivesWhat are the trends in international tradeWhy there is an increase in global sourcing and productionsharingReasons behind the growth of economic power of developingcountriesWhat is international marketingWhat are the levels of involvement in internationalorientationsWhat is the scope of marketing Indian products abroadWhat are the driving and restraining forces of globalizationWhat are the categories of participants in international marketWhat is the future of international marketing International Marketing chapter-1 International Marketing: An Introduction
  • 3. Introduction Marketing environment is becoming increasing international even for domestic firms National markets are being international by imports and foreign investment The world economic integration is encourage by growing trend of production For many companies, for large ones headquartered in small countries , international market is the mainstay International Marketing chapter-1 International Marketing: An Introduction
  • 4. Trends in International Trend 1970 there was a tremendous expansion of the world trade propelled by the progressive trade liberalization Much of the trade takes place between the developed countries. Bulk of the exports of the developing countries is absorbed by the developed countries International Marketing chapter-1 International Marketing: An Introduction
  • 5. Table 1.3 Composition ofWorld Exports International Marketing chapter-1 International Marketing: An Introduction
  • 6. Global Sourcing andProduction Sharing The trend of global sourcing and production sharing has been growing Out-sourcing has been more conspicuous with the Japanese industries than others International sourcing accounts for an estimated one-third of the world trade International Marketing chapter-1 International Marketing: An Introduction
  • 7. The Growing Economic Powerof Developing Countries Developing countries account for only about one-fifth of the world income and less than a quarter of the world trade Their global economic share will increase and they will play an increasingly important business The developing countries’ share of the world output is estimated to increase from 21 per cent in 1994 to 27 % in 2010 International Marketing chapter-1 International Marketing: An Introduction
  • 8. International Marketing “the marketing of goods and services across national frontiers, and The marketing operations of an organization that sells and or produces within a given country when: International Marketing chapter-1 International Marketing: An Introduction
  • 9. International Marketing That organization is part of or associated with, an enterprise which also operates in other countries, and There is some degree of influence or control of the organizations marketing activities from outside the country in which it sells and or produces International Marketing chapter-1 International Marketing: An Introduction
  • 10. Special Problems in IM1. Political and legal differences2. Cultural differences3. Economic differences4. Differences in currency unit5. Differences in the language International Marketing chapter-1 International Marketing: An Introduction
  • 11. Special Problems in IM6. Differences in the marketing infrastructure7. Trade restrictions8. High costs of distance9. Differences in trade practices International Marketing chapter-1 International Marketing: An Introduction
  • 12. Motives of IM Profit Growth opportunities Domestic marketing constraints Competition Government policies Monopoly power Spin-off benefits Strategic vision International Marketing chapter-1 International Marketing: An Introduction
  • 13. International Orientations 1. Ethnocentrism 2. Polycentrism 3. Egocentrism 4. Geocentrism International Marketing chapter-1 International Marketing: An Introduction
  • 14. Internationalization Stages Domestic company International company Multinational company Global/transnational company International Marketing chapter-1 International Marketing: An Introduction
  • 15. Stages in the Evolution ofCompanies Fig. 1.2 International Marketing chapter-1 International Marketing: An Introduction
  • 16. International MarketingDecisions International business decision Market selection decision Entry and operating decisions Marketing decision International organisation decision International Marketing chapter-1 International Marketing: An Introduction
  • 17. Scope of Marketing IndianProduction Abroad Enormous Indian firms with products of acceptable quality may explore the foreign markets Developing countries are having advantages in products like textiles, leather, jems and jewellery, seafood International Marketing chapter-1 International Marketing: An Introduction
  • 18. Driving forces Liberalization MNCs Technology Transportation and communication revolutions Rising aspirations and wants Competition International Marketing chapter-1 International Marketing: An Introduction
  • 19. Restraining Forces Government policies and control Social and political opposition Management myopia Organizational culture International Marketing chapter-1 International Marketing: An Introduction
  • 20. Participants in InternationalMarketing Private firms MNCs SMEs Public sector undertakings Trading companies Individuals International Marketing chapter-1 International Marketing: An Introduction
  • 21. Future of IM Globalization of supply chain and operations management International investment Information surge World growth International Marketing chapter-1 International Marketing: An Introduction
  • 22. Future of IM Domination of the world economy Trade-cycle decision rule Pervasiveness of free markets Accelerating growth of global markets The rise of internet and information technology International Marketing chapter-1 International Marketing: An Introduction
  • 23. Summary International trade is very important aspect of international business The practice of carrying out different stages of manufacturing of a product in several countries is called production sharing There are four types of orientations towards internationalization International Marketing chapter-1 International Marketing: An Introduction
  • 24. “Like” us on Facebook:  p // /http://www.facebook.com/welearnindia “Follow” us on Twitter:http://twitter.com/WeLearnIndiahttp://twitter com/WeLearnIndiaWatch informative videos on Youtube: http://www.youtube.com/WelingkarDLP