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Export Promotions
 

The success of export promotions can be judged from the growth of exports and the dynamism of the export sector. An effective export promotion should compensate for the disadvantages of the national ...

The success of export promotions can be judged from the growth of exports and the dynamism of the export sector. An effective export promotion should compensate for the disadvantages of the national exporters and should make the export business profitable enough to lure entrepreneurs to this sector.

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    Export Promotions Export Promotions Presentation Transcript

    • Chapter 20Export promotion International Marketing Chapter-20 Export Promotion
    • ObjectivesWhat are the organizational setup whichpromotes export.What are incentivesWhat are production assistance facilitiesWhat are marketing assistanceWhat are import facilities for exportersWhat are EPZs, EOUs, TPs, SEZsWhat are export houses and trading International Marketinghouses Chapter-20 Export Promotion
    • Introduction Export development is important to the firm and to the economy as a whole. Government measures aim, normally at the general improvement of the export of the nation for the general benefit of the economy. The benefits of exports to the economy are many. International Marketing Chapter-20 Export Promotion
    • Principle Objectives Of ExportPromotion Measures In India1. Compensate the exporters for the high domestic cost of production.2. Provide necessary assistance to the new and infant exporters to develop the export business.3. Increase the relative profitability of the export business vis-e-vis the domestic business. International Marketing Chapter-20 Export Promotion
    • Organizational Set Up Government has established or sponsored a number of organizations to provide different types of assistance to the exporters. Apart from the organizations established exclusively for export promotion, there are also a number of other institutions which assist the export sector. International Marketing Chapter-20 Export Promotion
    • Ministry Of Commerce The ministry of Commerce, Government of India, is the most important organ concerned with the promotion and regulation of the foreign trade of the country. Matters related to foreign trade are dealt with by eight divisions in the Department of Commerce, namely,1. Administrative an General Division International Marketing Chapter-20 Export Promotion
    • 2. Finance Division3. Economic Division4. Trade Policy Division5. Foreign Trade Territorial Division6. Exports Products Division7. Services Division8. Industries Division International Marketing Chapter-20 Export Promotion
    • Autonomous Bodies1. Commodity boards2. Export inspection council3. Indian institute of foreign trade4. Indian institute of packaging5. Export promotion councils6. Federation of Indian export organizations7. Indian council of arbitration8. Marine products export development authority9. Indian trade promotion organization International Marketing Chapter-20 Export Promotion
    • Indian Trade Promotion Organization The ITPO was bought into being in 1992 by merging together the erstwhile Trade Fair Authority Of India (TFAI) and the erstwhile Trade Development Authority of India (TDA). The functions of the ITPO are to1. Develop and promote exports, imports and upgrade technology through fair in India and abroad2. Compile and disseminate trade related information3. Undertake publicity through the print and electronic media International Marketing Chapter-20 Export Promotion
    • Attached And SubordinateOffices1. Office of the Director General of Foreign Trade (DGFT)2. Directorate General or Commercial Intelligence and Statistics3. Offices of Development Commissioners, FIZ/EPZs International Marketing Chapter-20 Export Promotion
    • IncentivesExport incentives are a widely employedstrategy of export promotion.The main aim of these incentives is toincrease the profitability of export business.Important export incentives in India includerebate of duties, cash compensatory support,income tax concession, interest subsidies,freight subsidy etc. International Marketing Chapter-20 Export Promotion
    • Marketing Assistance Market development assistance Foreign exchange Trade fairs and exhibitions Export risk insurance Finance Quality control and preshipment inspection Institutional assistance India brand equity fund International Marketing Chapter-20 Export Promotion
    • Important Facilities ForExporters Export promotion capital goods Duty exemption scheme Duty free license Duty entitlement pass book International Marketing Chapter-20 Export Promotion
    • Export Processing Zones/EOUs EPZs are industrial estates which form enclaves from the national customs territory of a country and are usually situated near seaports or airports. International Marketing Chapter-20 Export Promotion
    • Main Objectives of an EPZ are1. To earn foreign exchange2. To generate employment opportunities3. To facilitate transfer of technology by foreign investment and other means4. To contribute to the overall development of the economy. International Marketing Chapter-20 Export Promotion
    • SEZsWhile announcing the Exim Policy for 2000-01, the Commerce Minister stated that Indiawould develop Special Economic Zones toboost the country’s exports.The first to SEZs are to be set up in Positrain Gujarat.The move to develop SEZs was inspired bythe success of the SEZs in China whichcontribute about 40 per cent of her exports. International Marketing Chapter-20 Export Promotion
    • Export Houses And TradingHousesAn export house is defined as a registeredexporter holding a valid Export HouseCertificate issued by the Director General ofForeign Trade.The objective of the scheme is to recognizeestablished exporters as Export House,Trading House, Star Trading House andSuperstar Trading House with a view to buildmarketing infrastructure and expertiserequired for promotion. International Marketing Chapter-20 Export Promotion
    • Summary The success of export promotion measures should be judged by the growth of exports and the dynamism of the export sector. An effective export promotion should compensate for the disadvantages of the national exporters and should make the export business profitable enough to lure entrepreneurs to this sector and achieve the ultimate objective of boosting the exports. International Marketing Chapter-20 Export Promotion