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Consumer Buyer Behaviour: Nature and scope of consumer behavior

by on Feb 09, 2011

  • 7,963 views

Marketers benefit by understanding how consumers take consumption decisions which enables them to formulate suitable marketing strategies. It becomes even more fascinating to gauge consumer behavior ...

Marketers benefit by understanding how consumers take consumption decisions which enables them to formulate suitable marketing strategies. It becomes even more fascinating to gauge consumer behavior drawing insights from various disciplines like psychology, sociology, anthropology and economics. Know more about Consumer Buyer Behaviour in this slide presentation.
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Consumer Buyer Behaviour: Nature and scope of consumer behavior Consumer Buyer Behaviour: Nature and scope of consumer behavior Presentation Transcript