Product Brand Management conveys why companies with powerful brands always command larger market share as well as mind share. A brand is a name, term, sign, symbol or special design or some combinations of these elements that is intended to identify the goods or services of one seller or a group of sellers. Over a period of time, brand is built through marketing activities and communications. Branding makes it easier for consumers to identify products and services. To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
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