Your SlideShare is downloading. ×
0
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The social graph Call

4,406

Published on

Published in: Technology, Business
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,406
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
115
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Formerly Facebook connect – Protocol system, promote site in news feed (e.g. leave a review on yalp), no more passwords, lower barrier to entry, friend data to populate content, all other social graph data,
  •  
  • “Amplification” or “Earned Media”
  • Transcript

    • 1. The Social Graph Call Wedbush Securities November 30, 2010
    • 2. Mark Zuckerberg - May 2007
    • 3. Open Graph @F8 April, 2010 • Replaced FB Connect Everything becomes an object with an identifier Gives user info access to websites and FB apps Social plug ins (e.g. the Like button) Graph API – simple HTML code drops, and search
    • 4. The Social Graph 25
    • 5. New Social Media Companies Are Proliferating VC Funding of Social Media Start-Ups $43 $54 $43 $94 $0 $20 $40 $60 $80 $100 Q1 Q2 Q3 Q4 (inmillionsof$)
    • 6. “The web as we know it is being threatened in different ways …… Large social-networking sites are walling off information posted by their users from the rest of the Web” - Tim Berners Lee, Inventor of the World Wide Web
    • 7. www.insidenetwork.com justin@insidenetwork.com
    • 8. Social, Search and the Open Graph Wedbush November 30, 2010
    • 9. Proprietary & Confidential 17 Trend 1: Social is “The Next Search”
    • 10. Proprietary & Confidential 18 Trend 2: People prefer to use “Social Sign-on” (SSO)
    • 11. Proprietary & Confidential 19 Social Provider Authorization
    • 12. Proprietary & Confidential 20 Access Normalized Profile Data
    • 13. Proprietary & Confidential 21 Business Imperative: Corporate Website Social Connectivity SOCIAL WEBYOUR SITE • One implementation • Automatic updates • Support for new providers • Support for account linking • Multiple SDKs (REST, JS, AS, Mobile)
    • 14. Proprietary & Confidential 22 People want choice
    • 15. Proprietary & Confidential 23 SSO: “Connected” Sharing Maximizes Referral Traffic
    • 16. Proprietary & Confidential 24 SSO: Optimized Sharing Generates 5:1 Referral Traffic
    • 17. Proprietary & Confidential 25 80% of Executives Cite SSO Personalization Benefits “Likely” http://info.gigya.com/MR-SSO.html
    • 18. Proprietary & Confidential 26 Optimizing Through Social Analytics Overview Syndication Traffic • Overview Report • Newsfeed Posts • Referral Traffic • Total Connected Users • Newsfeed Posts by Provider • Referral Traffic by Provider • New Users • Status Updates • New Connections by Provider • Status Updates by Provider • Influencer (iRank) Report • Messages Sent (notifications, bookmarking & email • Demographic Report • Messages Sent by Provider
    • 19. Proprietary & Confidential 27 SaaS Solution for Scaling Social on Corporate Websites • Unified API Platform • Social Plugins • Social Analytics • Consulting & Support

    ×