The social graph Call

The Social Graph Call Wedbush Securities November 30, 2010

Mark Zuckerberg - May 2007

Open Graph @F8 April, 2010
Replaced FB Connect Everything becomes an object with an identifier Gives user info access to websites and FB apps Social plug ins (e.g. the Like button) Graph API – simple HTML code drops, and search

The Social Graph 25

New Social Media Companies Are Proliferating

“ The web as we know it is being threatened in different ways …… Large social-networking sites are walling off information posted by their users from the rest of the Web” - Tim Berners Lee, Inventor of the World Wide Web

www.insidenetwork.com [email_address]

Social, Search and the Open Graph Wedbush November 30, 2010

Trend 1: Social is “The Next Search”

Trend 2: People prefer to use “Social Sign-on” (SSO)

Social Provider Authorization

Access Normalized Profile Data

Business Imperative: Corporate Website Social Connectivity SOCIAL WEB YOUR SITE
One implementation
Automatic updates
Support for new providers
Support for account linking
Multiple SDKs (REST, JS, AS, Mobile)

People want choice

SSO: “Connected” Sharing Maximizes Referral Traffic

SSO: Optimized Sharing Generates 5:1 Referral Traffic

80% of Executives Cite SSO Personalization Benefits “Likely” http://info.gigya.com/MR-SSO.html

Optimizing Through Social Analytics Overview Syndication Traffic
Overview Report
Newsfeed Posts
Referral Traffic
Total Connected Users
Newsfeed Posts by Provider
Referral Traffic by Provider
New Users
Status Updates
New Connections by Provider
Status Updates by Provider
Influencer (iRank) Report
Messages Sent (notifications, bookmarking & email
Demographic Report
Messages Sent by Provider

SaaS Solution for Scaling Social on Corporate Websites
Unified API Platform
Social Plugins
Social Analytics
Consulting & Support

The social graph Call

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