The social graph Call

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  • Formerly Facebook connect – Protocol system, promote site in news feed (e.g. leave a review on yalp), no more passwords, lower barrier to entry, friend data to populate content, all other social graph data,
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  • “Amplification” or “Earned Media”
  • The social graph Call

    1. 1. The Social Graph Call Wedbush Securities November 30, 2010
    2. 2. Mark Zuckerberg - May 2007
    3. 3. Open Graph @F8 April, 2010 • Replaced FB Connect Everything becomes an object with an identifier Gives user info access to websites and FB apps Social plug ins (e.g. the Like button) Graph API – simple HTML code drops, and search
    4. 4. The Social Graph 25
    5. 5. New Social Media Companies Are Proliferating VC Funding of Social Media Start-Ups $43 $54 $43 $94 $0 $20 $40 $60 $80 $100 Q1 Q2 Q3 Q4 (inmillionsof$)
    6. 6. “The web as we know it is being threatened in different ways …… Large social-networking sites are walling off information posted by their users from the rest of the Web” - Tim Berners Lee, Inventor of the World Wide Web
    7. 7. www.insidenetwork.com justin@insidenetwork.com
    8. 8. Social, Search and the Open Graph Wedbush November 30, 2010
    9. 9. Proprietary & Confidential 17 Trend 1: Social is “The Next Search”
    10. 10. Proprietary & Confidential 18 Trend 2: People prefer to use “Social Sign-on” (SSO)
    11. 11. Proprietary & Confidential 19 Social Provider Authorization
    12. 12. Proprietary & Confidential 20 Access Normalized Profile Data
    13. 13. Proprietary & Confidential 21 Business Imperative: Corporate Website Social Connectivity SOCIAL WEBYOUR SITE • One implementation • Automatic updates • Support for new providers • Support for account linking • Multiple SDKs (REST, JS, AS, Mobile)
    14. 14. Proprietary & Confidential 22 People want choice
    15. 15. Proprietary & Confidential 23 SSO: “Connected” Sharing Maximizes Referral Traffic
    16. 16. Proprietary & Confidential 24 SSO: Optimized Sharing Generates 5:1 Referral Traffic
    17. 17. Proprietary & Confidential 25 80% of Executives Cite SSO Personalization Benefits “Likely” http://info.gigya.com/MR-SSO.html
    18. 18. Proprietary & Confidential 26 Optimizing Through Social Analytics Overview Syndication Traffic • Overview Report • Newsfeed Posts • Referral Traffic • Total Connected Users • Newsfeed Posts by Provider • Referral Traffic by Provider • New Users • Status Updates • New Connections by Provider • Status Updates by Provider • Influencer (iRank) Report • Messages Sent (notifications, bookmarking & email • Demographic Report • Messages Sent by Provider
    19. 19. Proprietary & Confidential 27 SaaS Solution for Scaling Social on Corporate Websites • Unified API Platform • Social Plugins • Social Analytics • Consulting & Support

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