The Social Graph Call
Wedbush Securities
November 30, 2010
Mark Zuckerberg - May 2007
Open Graph @F8 April, 2010
• Replaced FB Connect
Everything becomes an
object with an identifier
Gives user info access
to...
The Social Graph 25
New Social Media Companies Are
Proliferating
VC Funding of Social Media Start-Ups
$43
$54
$43
$94
$0
$20
$40
$60
$80
$100
...
“The web as we know it is being threatened in different ways
…… Large social-networking sites are walling off information
...
www.insidenetwork.com
justin@insidenetwork.com
Social, Search and the Open Graph
Wedbush
November 30, 2010
Proprietary & Confidential 17
Trend 1: Social is “The Next Search”
Proprietary & Confidential 18
Trend 2: People prefer to use “Social Sign-on” (SSO)
Proprietary & Confidential 19
Social Provider Authorization
Proprietary & Confidential 20
Access Normalized Profile Data
Proprietary & Confidential 21
Business Imperative: Corporate Website Social Connectivity
SOCIAL WEBYOUR SITE
• One impleme...
Proprietary & Confidential 22
People want choice
Proprietary & Confidential 23
SSO: “Connected” Sharing Maximizes Referral Traffic
Proprietary & Confidential 24
SSO: Optimized Sharing Generates 5:1 Referral Traffic
Proprietary & Confidential 25
80% of Executives Cite SSO Personalization Benefits “Likely”
http://info.gigya.com/MR-SSO.ht...
Proprietary & Confidential 26
Optimizing Through Social Analytics
Overview Syndication Traffic
• Overview Report • Newsfee...
Proprietary & Confidential 27
SaaS Solution for Scaling Social on Corporate Websites
• Unified API Platform
• Social Plugi...
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
The social graph Call
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The social graph Call

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  • Formerly Facebook connect – Protocol system, promote site in news feed (e.g. leave a review on yalp), no more passwords, lower barrier to entry, friend data to populate content, all other social graph data,
  •  
  • “Amplification” or “Earned Media”
  • The social graph Call

    1. 1. The Social Graph Call Wedbush Securities November 30, 2010
    2. 2. Mark Zuckerberg - May 2007
    3. 3. Open Graph @F8 April, 2010 • Replaced FB Connect Everything becomes an object with an identifier Gives user info access to websites and FB apps Social plug ins (e.g. the Like button) Graph API – simple HTML code drops, and search
    4. 4. The Social Graph 25
    5. 5. New Social Media Companies Are Proliferating VC Funding of Social Media Start-Ups $43 $54 $43 $94 $0 $20 $40 $60 $80 $100 Q1 Q2 Q3 Q4 (inmillionsof$)
    6. 6. “The web as we know it is being threatened in different ways …… Large social-networking sites are walling off information posted by their users from the rest of the Web” - Tim Berners Lee, Inventor of the World Wide Web
    7. 7. www.insidenetwork.com justin@insidenetwork.com
    8. 8. Social, Search and the Open Graph Wedbush November 30, 2010
    9. 9. Proprietary & Confidential 17 Trend 1: Social is “The Next Search”
    10. 10. Proprietary & Confidential 18 Trend 2: People prefer to use “Social Sign-on” (SSO)
    11. 11. Proprietary & Confidential 19 Social Provider Authorization
    12. 12. Proprietary & Confidential 20 Access Normalized Profile Data
    13. 13. Proprietary & Confidential 21 Business Imperative: Corporate Website Social Connectivity SOCIAL WEBYOUR SITE • One implementation • Automatic updates • Support for new providers • Support for account linking • Multiple SDKs (REST, JS, AS, Mobile)
    14. 14. Proprietary & Confidential 22 People want choice
    15. 15. Proprietary & Confidential 23 SSO: “Connected” Sharing Maximizes Referral Traffic
    16. 16. Proprietary & Confidential 24 SSO: Optimized Sharing Generates 5:1 Referral Traffic
    17. 17. Proprietary & Confidential 25 80% of Executives Cite SSO Personalization Benefits “Likely” http://info.gigya.com/MR-SSO.html
    18. 18. Proprietary & Confidential 26 Optimizing Through Social Analytics Overview Syndication Traffic • Overview Report • Newsfeed Posts • Referral Traffic • Total Connected Users • Newsfeed Posts by Provider • Referral Traffic by Provider • New Users • Status Updates • New Connections by Provider • Status Updates by Provider • Influencer (iRank) Report • Messages Sent (notifications, bookmarking & email • Demographic Report • Messages Sent by Provider
    19. 19. Proprietary & Confidential 27 SaaS Solution for Scaling Social on Corporate Websites • Unified API Platform • Social Plugins • Social Analytics • Consulting & Support
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