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The social graph Call

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  • Formerly Facebook connect – Protocol system, promote site in news feed (e.g. leave a review on yalp), no more passwords, lower barrier to entry, friend data to populate content, all other social graph data,
  •  
  • “ Amplification” or “Earned Media”

Transcript

  • 1. The Social Graph Call Wedbush Securities November 30, 2010
  • 2. Mark Zuckerberg - May 2007
  • 3.  
  • 4. Open Graph @F8 April, 2010
    • Replaced FB Connect Everything becomes an object with an identifier Gives user info access to websites and FB apps Social plug ins (e.g. the Like button) Graph API – simple HTML code drops, and search
  • 5. The Social Graph 25
  • 6. New Social Media Companies Are Proliferating
  • 7.  
  • 8. “ The web as we know it is being threatened in different ways …… Large social-networking sites are walling off information posted by their users from the rest of the Web” - Tim Berners Lee, Inventor of the World Wide Web
  • 9. www.insidenetwork.com [email_address]
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. Social, Search and the Open Graph Wedbush November 30, 2010
  • 17. Trend 1: Social is “The Next Search”
  • 18. Trend 2: People prefer to use “Social Sign-on” (SSO)
  • 19. Social Provider Authorization
  • 20. Access Normalized Profile Data
  • 21. Business Imperative: Corporate Website Social Connectivity SOCIAL WEB YOUR SITE
    • One implementation
    • Automatic updates
    • Support for new providers
    • Support for account linking
    • Multiple SDKs (REST, JS, AS, Mobile)
  • 22. People want choice
  • 23. SSO: “Connected” Sharing Maximizes Referral Traffic
  • 24. SSO: Optimized Sharing Generates 5:1 Referral Traffic
  • 25. 80% of Executives Cite SSO Personalization Benefits “Likely” http://info.gigya.com/MR-SSO.html
  • 26. Optimizing Through Social Analytics Overview Syndication Traffic
    • Overview Report
    • Newsfeed Posts
    • Referral Traffic
    • Total Connected Users
    • Newsfeed Posts by Provider
    • Referral Traffic by Provider
    • New Users
    • Status Updates
    • New Connections by Provider
    • Status Updates by Provider
    • Influencer (iRank) Report
    • Messages Sent (notifications, bookmarking & email
    • Demographic Report
    • Messages Sent by Provider
  • 27. SaaS Solution for Scaling Social on Corporate Websites
    • Unified API Platform
    • Social Plugins
    • Social Analytics
    • Consulting & Support