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Timan Rebel@timanrebeltiman@rebelic.nlblog: http://rebelic.nl   Masterclass Social Media
import java.IO
“Entrepreneur-in-residence is one of those only-in-Silicon-Valley jobs. Smart people get paid to sitaround and think about...
socialmedia
600   weekends
“The Internet is only 15 years old.It hasnt even had sex yet andalready its dominating.”                              Gary...
1989
Tim Berners-Lee
“We you cant use a sword to makea better sword. But with informationtechnologies it enables us to makebetter information t...
1994Geocities
1997Six Degrees
2000
2001Sugababes.nl
2002Friendster
2003my___
2004 facebook 2004 hyves 2006 twitter
Web 1.0 Portals
“Things change because of peopleinteracting with other people, ratherthan technology really doing things topeople.”       ...
Web 2.0Social Media
Questions?
Social Media is about people
From sendingto communicating
People become more transparent
Expect companies to communicate    more transparent as well
Authentic
Hugh MacLeod
Addictive
“The sense of lacking”                         Karin Knorr-Cetina
The next update is missing
The power of zero transaction cost
Ambient awareness
“very much like being physically nearsomeone and picking up on moodthrough the little things; bodylanguage, sighs, stray c...
Social media is personal mediacombined with social communication
Questions?
Social Media is about translations
Translating real life objects    into social objects
“The Social Object is the reason twopeople are talking to each other, asopposed to talking to somebodyelse.”              ...
“Social Networks form around SocialObjects, not the other way around.”                            Hugh MacLeod
“The sites that fail are just social networks.”                                   Jyri Engstrom
facebook = the past
foursquare = the present
? = the future
Could intent be translated into       a social object?
Questions?
Social Media thrives on mobile
Mass Starbuckisation of everything            everything on the go         (and exactly how you like it)
At a meeting. Good crowd
33% of all traffic is already mobile           on Mobypicture.com
“with mobile access more widelyavailable in 2015 than electricity inthe Middle East, Sub-Saharan Africa,and South- and Sou...
Always connected
Instant satisfaction
Real-time
Questions?
Social Media is converging
“The internet itself will become thesocial network.”                              Jeremiah Owyang
Started with Facebook Platform            2007
Third party developers on     social networks FarmVille’s Zynga IPO at $1.000.000.000
Facebook Connect     2008
Take your identity with you       on millions of websites
Facebook Social Plugins         2009
Every webpage becomes a       social object   personalization on every website
Google+ 2011
Integrates its Social Media Platforms    Picasa, Buzz, Gmail with Youtube soon to follow
Questions?
The ROI of Social Media
79% of corporations are undertaking        social media efforts                          Altimeter Group
“Companies who link to facebook ortwitter from their corporate websiteare undoing years of marketinginvestment. Instead, a...
“What is the ROI of your mother?”                            Gary Vaynerchuck
It’s about the connection     with the customer
Conclusion
The victory of networks
“Al Qaeda is a facebook page with aweapons project.”                            Ben Hammersley
Social Media becomes more and more like            real life
Who would have thought that...
Thank you
@timanrebel
Questions? :-)
Books:Once your lucky, twice your good - Sarah Lacy        Crush it - Gary Vaynerchuck             Rework - 37 Signals
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
Timan Rebel Social Media
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Timan Rebel Social Media

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  • Transcript of "Timan Rebel Social Media"

    1. 1. Timan Rebel@timanrebeltiman@rebelic.nlblog: http://rebelic.nl Masterclass Social Media
    2. 2. import java.IO
    3. 3. “Entrepreneur-in-residence is one of those only-in-Silicon-Valley jobs. Smart people get paid to sitaround and think about new ideas, and investorsget the chance to join an entrepreneur early in anew project.” NY Times
    4. 4. socialmedia
    5. 5. 600 weekends
    6. 6. “The Internet is only 15 years old.It hasnt even had sex yet andalready its dominating.” Gary Vaynerchuck
    7. 7. 1989
    8. 8. Tim Berners-Lee
    9. 9. “We you cant use a sword to makea better sword. But with informationtechnologies it enables us to makebetter information technologies.That is amazing.” Ben Hammersley
    10. 10. 1994Geocities
    11. 11. 1997Six Degrees
    12. 12. 2000
    13. 13. 2001Sugababes.nl
    14. 14. 2002Friendster
    15. 15. 2003my___
    16. 16. 2004 facebook 2004 hyves 2006 twitter
    17. 17. Web 1.0 Portals
    18. 18. “Things change because of peopleinteracting with other people, ratherthan technology really doing things topeople.” Marc Earls
    19. 19. Web 2.0Social Media
    20. 20. Questions?
    21. 21. Social Media is about people
    22. 22. From sendingto communicating
    23. 23. People become more transparent
    24. 24. Expect companies to communicate more transparent as well
    25. 25. Authentic
    26. 26. Hugh MacLeod
    27. 27. Addictive
    28. 28. “The sense of lacking” Karin Knorr-Cetina
    29. 29. The next update is missing
    30. 30. The power of zero transaction cost
    31. 31. Ambient awareness
    32. 32. “very much like being physically nearsomeone and picking up on moodthrough the little things; bodylanguage, sighs, stray comments...” Clive Thomas
    33. 33. Social media is personal mediacombined with social communication
    34. 34. Questions?
    35. 35. Social Media is about translations
    36. 36. Translating real life objects into social objects
    37. 37. “The Social Object is the reason twopeople are talking to each other, asopposed to talking to somebodyelse.” Hugh MacLeod
    38. 38. “Social Networks form around SocialObjects, not the other way around.” Hugh MacLeod
    39. 39. “The sites that fail are just social networks.” Jyri Engstrom
    40. 40. facebook = the past
    41. 41. foursquare = the present
    42. 42. ? = the future
    43. 43. Could intent be translated into a social object?
    44. 44. Questions?
    45. 45. Social Media thrives on mobile
    46. 46. Mass Starbuckisation of everything everything on the go (and exactly how you like it)
    47. 47. At a meeting. Good crowd
    48. 48. 33% of all traffic is already mobile on Mobypicture.com
    49. 49. “with mobile access more widelyavailable in 2015 than electricity inthe Middle East, Sub-Saharan Africa,and South- and Southeast Asia.” Cisco
    50. 50. Always connected
    51. 51. Instant satisfaction
    52. 52. Real-time
    53. 53. Questions?
    54. 54. Social Media is converging
    55. 55. “The internet itself will become thesocial network.” Jeremiah Owyang
    56. 56. Started with Facebook Platform 2007
    57. 57. Third party developers on social networks FarmVille’s Zynga IPO at $1.000.000.000
    58. 58. Facebook Connect 2008
    59. 59. Take your identity with you on millions of websites
    60. 60. Facebook Social Plugins 2009
    61. 61. Every webpage becomes a social object personalization on every website
    62. 62. Google+ 2011
    63. 63. Integrates its Social Media Platforms Picasa, Buzz, Gmail with Youtube soon to follow
    64. 64. Questions?
    65. 65. The ROI of Social Media
    66. 66. 79% of corporations are undertaking social media efforts Altimeter Group
    67. 67. “Companies who link to facebook ortwitter from their corporate websiteare undoing years of marketinginvestment. Instead, aggregate!” Jeremiah Owyang
    68. 68. “What is the ROI of your mother?” Gary Vaynerchuck
    69. 69. It’s about the connection with the customer
    70. 70. Conclusion
    71. 71. The victory of networks
    72. 72. “Al Qaeda is a facebook page with aweapons project.” Ben Hammersley
    73. 73. Social Media becomes more and more like real life
    74. 74. Who would have thought that...
    75. 75. Thank you
    76. 76. @timanrebel
    77. 77. Questions? :-)
    78. 78. Books:Once your lucky, twice your good - Sarah Lacy Crush it - Gary Vaynerchuck Rework - 37 Signals
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