Timan Rebel in de WH Academy over Social Media

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Timan Rebel in de WH Academy over Social Media

  1. 1. Timan Rebel@timanrebeltiman@rebelic.nlblog: http://rebelic.nl Masterclass Social Media 1
  2. 2. 2
  3. 3. import java.IO 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. “Entrepreneur-in-residence is one of those only-in-Silicon-Valley jobs. Smart people get paid to sitaround and think about new ideas, and investorsget the chance to join an entrepreneur early in anew project.” NY Times 7
  8. 8. socialmedia 8
  9. 9. 600 weekends 9
  10. 10. “The Internet is only 15 years old.It hasnt even had sex yet andalready its dominating.” Gary Vaynerchuck 10
  11. 11. 1989 11
  12. 12. 12
  13. 13. 13
  14. 14. Tim Berners-Lee 14
  15. 15. 15
  16. 16. “We you cant use a sword to makea better sword. But with informationtechnologies it enables us to makebetter information technologies.That is amazing.” Ben Hammersley 16
  17. 17. 1994Geocities 17
  18. 18. 1997Six Degrees 18
  19. 19. 2000 19
  20. 20. 2001Sugababes.nl 20
  21. 21. 2002Friendster 21
  22. 22. 2003my___ 22
  23. 23. 2004 facebook 2004 hyves 2006 twitter 23
  24. 24. Web 1.0 Portals 24
  25. 25. “Things change because of peopleinteracting with other people, ratherthan technology really doing things topeople.” Marc Earls 25
  26. 26. Web 2.0Social Media 26
  27. 27. Questions? 27
  28. 28. Social Media is about people 28
  29. 29. From sendingto communicating 29
  30. 30. People become more transparent 30
  31. 31. Expect companies to communicate more transparent as well 31
  32. 32. Authentic 32
  33. 33. Hugh MacLeod 33
  34. 34. Addictive 34
  35. 35. “The sense of lacking” Karin Knorr-Cetina 35
  36. 36. The next update is missing 36
  37. 37. The power of zero transaction cost 37
  38. 38. Ambient awareness 38
  39. 39. “very much like being physically nearsomeone and picking up on moodthrough the little things; bodylanguage, sighs, stray comments...” Clive Thomas 39
  40. 40. Social media is personal mediacombined with social communication 40
  41. 41. Questions? 41
  42. 42. Social Media is about translations 42
  43. 43. Translating real life objects into social objects 43
  44. 44. “The Social Object is the reason twopeople are talking to each other, asopposed to talking to somebodyelse.” Hugh MacLeod 44
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. “Social Networks form around SocialObjects, not the other way around.” Hugh MacLeod 49
  50. 50. “The sites that fail are just social networks.” Jyri Engstrom 50
  51. 51. facebook = the past 51
  52. 52. foursquare = the present 52
  53. 53. ? = the future 53
  54. 54. Could intent be translated into a social object? 54
  55. 55. Questions? 55
  56. 56. Social Media thrives on mobile 56
  57. 57. 57
  58. 58. Mass Starbuckisation of everything everything on the go (and exactly how you like it) 58
  59. 59. At a meeting. Good crowd 59
  60. 60. 60
  61. 61. 33% of all traffic is already mobile on Mobypicture.com 61
  62. 62. “with mobile access more widelyavailable in 2015 than electricity inthe Middle East, Sub-Saharan Africa,and South- and Southeast Asia.” Cisco 62
  63. 63. Always connected 63
  64. 64. Instant satisfaction 64
  65. 65. Real-time 65
  66. 66. Questions? 66
  67. 67. Social Media is converging 67
  68. 68. “The internet itself will become thesocial network.” Jeremiah Owyang 68
  69. 69. Started with Facebook Platform 2007 69
  70. 70. Third party developers on social networks FarmVille’s Zynga IPO at $1.000.000.000 70
  71. 71. Facebook Connect 2008 71
  72. 72. Take your identity with you on millions of websites 72
  73. 73. Facebook Social Plugins 2009 73
  74. 74. Every webpage becomes a social object personalization on every website 74
  75. 75. Google+ 2011 75
  76. 76. Integrates its Social Media Platforms Picasa, Buzz, Gmail with Youtube soon to follow 76
  77. 77. Questions? 77
  78. 78. The ROI of Social Media 78
  79. 79. 79% of corporations are undertaking social media efforts Altimeter Group 79
  80. 80. “Companies who link to facebook ortwitter from their corporate websiteare undoing years of marketinginvestment. Instead, aggregate!” Jeremiah Owyang 80
  81. 81. “What is the ROI of your mother?” Gary Vaynerchuck 81
  82. 82. It’s about the connection with the customer 82
  83. 83. Conclusion 83
  84. 84. The victory of networks 84
  85. 85. “Al Qaeda is a facebook page with aweapons project.” Ben Hammersley 85
  86. 86. Social Media becomes more and more like real life 86
  87. 87. Who would have thought that... 87
  88. 88. Thank you 88
  89. 89. @timanrebel 89
  90. 90. Questions? :-) 90
  91. 91. Books:Once your lucky, twice your good - Sarah Lacy Crush it - Gary Vaynerchuck Rework - 37 Signals 91

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