Twitter marketing strategy for real estate webinar

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Build your Twitter Marketing Strategy for your Real Estate Business.

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Twitter marketing strategy for real estate webinar

  1. 1. Twitter For Real Estate Webinar By Atim Ukoh Director of Social Media
  2. 2. Introduction •Grab a piece of paper and pen •Open Your Twitter Page if Set-up •Type questions into chat box at the end of the webinar •Next Twitter webinar Nov 22nd 2011 •Check us out : @gabriellejeans_Atim UkohDirector of Social Mediaatim@mm4a.com905-281-9500 ext 233
  3. 3. Agenda for this webinar• Learn how to create a Twitter Marketing Strategy• Complete the Twitter Checklist
  4. 4. Twitter Marketing Strategy• Define your Target Audience Make sure your material is suitable for your audience. Develop meaningful information for them.
  5. 5. Twitter Marketing Strategy• Set Goals and Objectives Increase Traffic to your site Enhance Customer service Increase Sales Prospecting Brand development Specific Goals and Set Targets
  6. 6. Twitter Marketing Strategy• Develop Tactics to achieve the goals.Include Twitter buttons in emails, blogs, website, newsletter.Answer questions and ask followers questions.
  7. 7. Twitter Marketing Strategy• Monitor and Measure Check your mentions Google Analytics Tweet Counter : http://twittercounter.com/
  8. 8. Twitter Marketing Strategy• Determine what’s working and not (Modify and Repeat)
  9. 9. Twitter Checklist• Daily Checklist Guide Have I tweeted today? Are my keywords present in my tweet? Did I retweet people that had similar keywords? Did I tweet links to my website, blog, Facebook Page? Did I ask a question? Did I answer a question? Did I check my mentions?
  10. 10. Twitter Checklist• Weekly Checklist Guide Did I participate in lists? Did I promote my business this week? Did I tweet open house information? Did I tweet new listings? Did I Join conversations? Did I ask a question?
  11. 11. Twitter Checklist• Monthly Checklist Did I network with 3 new Real estate professionals? Did I follow up with 3 previous clients on Twitter? Did I search for people talking about Real Estate?
  12. 12. Questions• Type your questions in the chat box or email them to atim@mm4a.com• Next webinar: November 22nd 2011• Follow us on Twitter: www.twitter.com/gabriellejeans_

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