Transcript of "Twitter marketing strategy for real estate webinar"
Twitter For Real Estate Webinar By Atim Ukoh Director of Social Media
Introduction •Grab a piece of paper and pen •Open Your Twitter Page if Set-up •Type questions into chat box at the end of the webinar •Next Twitter webinar Nov 22nd 2011 •Check us out : @gabriellejeans_Atim UkohDirector of Social Mediaatim@mm4a.com905-281-9500 ext 233
Agenda for this webinar• Learn how to create a Twitter Marketing Strategy• Complete the Twitter Checklist
Twitter Marketing Strategy• Define your Target Audience Make sure your material is suitable for your audience. Develop meaningful information for them.
Twitter Marketing Strategy• Set Goals and Objectives Increase Traffic to your site Enhance Customer service Increase Sales Prospecting Brand development Specific Goals and Set Targets
Twitter Marketing Strategy• Develop Tactics to achieve the goals.Include Twitter buttons in emails, blogs, website, newsletter.Answer questions and ask followers questions.
Twitter Marketing Strategy• Monitor and Measure Check your mentions Google Analytics Tweet Counter : http://twittercounter.com/
Twitter Marketing Strategy• Determine what’s working and not (Modify and Repeat)
Twitter Checklist• Daily Checklist Guide Have I tweeted today? Are my keywords present in my tweet? Did I retweet people that had similar keywords? Did I tweet links to my website, blog, Facebook Page? Did I ask a question? Did I answer a question? Did I check my mentions?
Twitter Checklist• Weekly Checklist Guide Did I participate in lists? Did I promote my business this week? Did I tweet open house information? Did I tweet new listings? Did I Join conversations? Did I ask a question?
Twitter Checklist• Monthly Checklist Did I network with 3 new Real estate professionals? Did I follow up with 3 previous clients on Twitter? Did I search for people talking about Real Estate?
Questions• Type your questions in the chat box or email them to email@example.com• Next webinar: November 22nd 2011• Follow us on Twitter: www.twitter.com/gabriellejeans_
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