Realtor's guide to social media

The Realtor’s Guide to Social Media WHAT NOT TO DO IN SOCIAL MEDIA

FACEBOOK DO NOTS

0  Don’t cut off wall interactions on your fan page or proGile page. 0  Don’t like your own post. 0  Don’t share details about cows you have milked on Farmville. 0  Don’t use business accounts as your personal account. 0  Don’t add everybody that sends you a friend request. They may be spammers. 0  Don’t share details of who you killed in MaGia wars.

TWITTER DO NOTS

0  Don’t follow and un-‐follow someone multiple times in a short period of time. 0  Don’t post broken links (always check that your link is working before posting) 0  Don’t re-‐tweet an item you have posted repeatedly. Your account looks spam-‐like. 0  Don’t make your account private. How will your potential clients Gind you? 0  Don’t spam your followers with just listings and promotional material. Earn the right to promote your products by offering great information your potential clients need. 0  Don’t send automatic Dm’s to new followers.

GENERAL SOCIAL MEDIA DO NOTS. 0  Don’t neglect replies – always thank or respond to people who reply you. 0  Don’t network only when you have a need. 0  Don’t be Salesy 100% of the time. Personalize your campaign. 0  Don’t impose your own opinions (differentiate fact from opinions) 0  Don’t trash the competition. 0  Be careful about spelling – always spell check. 0  Social media is not for venting about a horrible day or a horrible client. 0  Don’t intentionally misrepresent or mislead the truth.

MORE SOCIAL MEDIA DO NOTS 0  Don’t criticize clients on your accounts 0  Don’t share extreme views on Race, Religion or Politics. Keep it professional. You never know what side your potential client is on. 0  Don’t type in all caps.

What should you do? 0  Keep your message simple. 0  Be Interesting: Write, Video, Photograph, Share, Give 0  Listen to your audience. 0  Be consistent in your posts (post frequently but not 20 posts/hour) 0  Be Remarkable 0  Customize your posts (Facebook allows you customize by country, city etc.) 0  Make your posts about your clients. 0  Promote in the right places. (Use Facebook for photos, twitter for links) 0  Reach out at the appropriate time. (Think of how you check your own social media. Use this tactic to judge when clients are generally checking) 0  For every promotional tweet, send 8 engaging tweets that are general information for the client.

Your Campaign should be able to answer these questions 0  Who am I speaking to on my networks? 0  What do they want from me online? 0  What do I require them to do online? 0  How can I align my actions with their requests? 0  Is it working? 0  How do I continue if its working? 0  Is there room for improvement?

Need a Real Estate Website? 0  Register for a 10-‐day Free Trial with Money Maker

Find us on our Social Media 0  Facebook 0  Twitter 0  YouTube

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Realtor's guide to social media

by WebTech Dezine on Aug 24, 2011

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Realtor’s guide to social media — Presentation Transcript